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As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.

In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.

We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.

We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.

With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.

Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.

A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.

Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.