---
title: "Drag-and-Drop Campaign Editor | Scratcher"
description: "Build your campaign with drag and drop. Start from 150+ templates, add your brand, preview it on a phone and publish it anywhere — no coding needed."
url: https://scratcher.io/platform/editor
language: en
---

![Make a campaign you're proud of — no designer needed](https://scratcher.io/img/containers/assets/screenshots/editor.webp/bf78d684fabe5606beef5554deb2addc/editor.webp)

Easy editor

# Make a campaign you're proud of — no designer needed

Start from a template, drag in your own pictures and texts, and see how it looks on a phone right away. If you can make a slide, you can make a campaign.

[Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)

- ![G2: 4.7 out of 5 stars](https://scratcher.io/assets/badges/g2-rating.webp)
- ![G2: Users love us](https://scratcher.io/assets/badges/g2-users-love-us.webp)
- ![Capterra: 5 stars](https://scratcher.io/assets/badges/capterra.webp)
- ![OMR Reviews: 4.4 out of 5 stars](https://scratcher.io/assets/badges/omr-reviews.webp)

Used by brands like Burger King, Toyota and WWF

![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp)

The editor

## Everything you need to build it yourself

Drag and dropClick on something to change it. Drag in pictures, texts and buttons.

150+ templatesStart from a ready-made template for any of our 40+ formats.

Your brandYour logo, colors and fonts saved once and used everywhere.

Publish anywhereAs a landing page, a pop-up or embedded on your website.

---

![Works like the tools you already know](https://scratcher.io/img/containers/assets/illustrations/editor-3.webp/43559a230e7ad8ae7be665809bda45f7/editor-3.webp)

Drag, drop, done

## Works like the tools you already know

No coding and no long manuals. Click on a text to change it, drag in a new picture or button, and move things around until it looks right. You see how it looks on a phone and a computer while you work.

- 150+ ready-made templates to start from
- Free stock photos built in
- Preview on mobile and desktop before you go live

Your brand

## Looks like you — in every campaign

Save your logo, colors and fonts once, and every new campaign uses them. Short on time? Give Rex your website and the AI design kit makes a design that matches your brand.

- AI design kit made from your website
- AI images for prizes and backgrounds
- Rex writes and translates your texts

[Meet Rex: Looks like you — in every campaign](https://scratcher.io/platform/ai-assistant)

Give me your website, and I'll add your colors, fonts and logo.

![Looks like you — in every campaign](https://scratcher.io/img/containers/assets/rex/publishing.webp/ad764ba0af38899afcb5d17b4c423a73/publishing.webp)

Publish

## One campaign, three ways to show it

Choose how people meet your campaign — or use all three at once.

![Landing page](https://scratcher.io/img/containers/assets/illustrations/editor-5-0.webp/d1e04771b51ff84e94cfdcf9c0e1dbae/editor-5-0.webp)

![Pop-up](https://scratcher.io/img/containers/assets/illustrations/editor-5-1.webp/824fd44b558841718a7c949dcbfc22ef/editor-5-1.webp)

![Embed](https://scratcher.io/img/containers/assets/illustrations/editor-5-2.webp/d622c607008812a50aee16ea44d69850/editor-5-2.webp)

- Landing pageYour campaign gets its own page you can share in your newsletter, SMS, on social media or with a QR code — even on your own web address (Professional, or as an add-on).
- Pop-upShow your campaign as a pop-up on your website and turn visitors into sign-ups.
- EmbedPut your campaign right on a page of your website. Paste one small code once — and Rex can check that it works.

## What our customers say

As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.

Mila Hvilshøj

Head of Marketing, Burger King Denmark & Sweden

In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.

Joakim Sigvardt

Group Omnichannel Director, POWER

We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.

Casper Svanemose

Marketing Manager, Continental

We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.

Alex Backer

Digital Marketing Manager, Toyota

With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.

Bettina Engel Nielsen

Marketing Consultant, EWII

Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.

Niels Klevin

Marketing Manager, Wolt

A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.

Charlotte Møller Hansen

Head of CRM and Creative Content, Pip.dk

Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.

Helene Skilbred

Senior Fundraiser, MS-forbundet

Questions

## Questions about the editor

[Book a meeting](https://scratcher.io/book-a-meeting)

- No. You build everything with drag and drop. To show a campaign on your website you paste one small code once — and Rex can check that it works.
- There are [150+ ready-made templates](https://scratcher.io/templates) across our 40+ interactive formats. Pick one and make it your own.
- Yes. You can preview your campaign on mobile and desktop at any time before you go live.
- Yes. Save them once and they are used in every campaign. Rex can also make [a design kit](https://scratcher.io/platform/ai-assistant) from your website.
- Yes. Your own web address, for example win.yourshop.com, is [included on Professional](https://scratcher.io/pricing), or as an add-on. Professional also lets you add custom code.

![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp)

## Make your first campaign today

Pick a template, add your brand and go live. Try Scratcher free for 14 days — no credit card required.

[Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)

- Free 14-day trial
- No credit card required
