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See what other brands have made
Real examples

See what other brands have made

Scratch cards, spin the wheel, quizzes and Christmas calendars — real campaigns from real brands. Find one you like and start from a template.

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Used by brands like Burger King, Toyota and WWF

Burger King Starbucks Toyota POWER Sport24 Wolt WWF nemlig.com Skoringen Anthon Berg Change Lingerie Fleggaard Uno-X
Campaign examples

Real campaigns, made with Scratcher

Click a campaign to read how it went.

Dansk Outlet's Easter scratch card
Dansk Outlet's Easter scratch card

Scratch card

Toyota's Christmas calendar
Toyota's Christmas calendar

Christmas calendar

Wolt's gift box
Wolt's gift box

Mystery box

Spin the wheel for POWER
Spin the wheel for POWER

Spin the wheel

WWF: What is your spirit animal?
WWF: What is your spirit animal?

Personality test

Whiteaway's advent calendar
Whiteaway's advent calendar

Advent calendar

See all 40+ formats
An Easter campaign, live in under a week
Fast results

An Easter campaign, live in under a week

Dansk Outlet decided late to do something for Easter. With a ready-made scratch card template, the campaign was live in under a week — and 16,000 unique visitors led to 13,000 sign-ups.

  • Format: scratch card

  • Built from a ready-made template

  • 81% conversion rate

Read the story
Every day in December

A Christmas calendar people came back to

Toyota's Christmas calendar gave people a reason to visit every day in December. 25,241 unique participants opened 450,375 doors — and Toyota built a strong base of people who said yes to hearing more.

  • Format: Christmas calendar

  • A new door and a new chance to win every day

  • Sign-ups with consent, ready for the CRM

Read the story
A Christmas calendar people came back to

Brands around the world use Scratcher

35M+

sign-ups collected with Scratcher

40+

interactive formats

65+

languages our customers build campaigns in

Customer stories

The results behind the campaigns

How nemlig uses interactive campaigns to build stronger FMCG brands through retail media

35%+ survey response rate

  • nemlig.com

  • Brand Engagement

How nemlig uses interactive campaigns to build stronger FMCG brands through retail media

Read the case

How Toyota Built a First-Party Data Engine That Drives Sales All Year

285,000+ quiz and survey participations

  • Toyota Denmark

  • Data Enrichment

How Toyota Built a First-Party Data Engine That Drives Sales All Year

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Fleggaard Generated 21,000+ Leads in One Campaign

21,000+ leads in one campaign

  • Fleggaard

  • Customer Activation

Fleggaard Generated 21,000+ Leads in One Campaign

Read the case

See all customer stories
Questions

Questions about the examples

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  • Yes. Every example is built with one of our 40+ formats, and there is a ready-made template to start from. Add your logo, colours and prizes, and you are ready.

  • It depends on your goal. Luck games like scratch cards and spin the wheel are quick to play and great for sign-ups. Quizzes and personality tests teach people about your brand. Calendars bring people back every day.

  • Most likely. See all our customer stories, or book a meeting and we will show you campaigns from businesses like yours.

  • Yes. Our team is happy to help you find the right idea and plan your campaigns for the year. You can also get inspiration from our campaign ideas.