--- title: "Real Campaign Examples from Real Brands | Scratcher" description: "See real campaigns from Toyota, Wolt, POWER, WWF, Whiteaway and Dansk Outlet — scratch cards, wheels, quizzes and calendars made with Scratcher." url: https://scratcher.io/platform/examples language: en --- ![See what other brands have made](https://scratcher.io/img/containers/assets/cases/toyota-campaign.webp/433404b07817413902d7a9790cdafd34/toyota-campaign.webp) Real examples # See what other brands have made Scratch cards, spin the wheel, quizzes and Christmas calendars — real campaigns from real brands. Find one you like and start from a template. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Campaign examples ## Real campaigns, made with Scratcher Click a campaign to read how it went. ![Dansk Outlet's Easter scratch card](https://scratcher.io/img/containers/assets/cases/dansk-outlets-last-minute-easter-campaign-success.webp/f6e6ce40c41f1602687916eac3ea81c6/dansk-outlets-last-minute-easter-campaign-success.webp) [Dansk Outlet's Easter scratch card](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success)Scratch card ![Toyota's Christmas calendar](https://scratcher.io/img/containers/assets/cases/huge-holiday-success-for-toyota.webp/68bc3dd3a860e8cd655f37f9f9686d39/huge-holiday-success-for-toyota.webp) [Toyota's Christmas calendar](https://scratcher.io/customers/huge-holiday-success-for-toyota)Christmas calendar ![Wolt's gift box](https://scratcher.io/img/containers/assets/cases/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis.webp/20365ecc1444317d0676e0d97117eb96/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis.webp) [Wolt's gift box](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis)Mystery box ![Spin the wheel for POWER](https://scratcher.io/img/containers/assets/cases/omnichannel-marketing-with-power.webp/24250b5fd98ba2c3901db1a05866ceb7/omnichannel-marketing-with-power.webp) [Spin the wheel for POWER](https://scratcher.io/customers/omnichannel-marketing-with-power)Spin the wheel ![WWF: What is your spirit animal?](https://scratcher.io/img/containers/assets/cases/wwf-denmark-learned-that-donations-dont-start-with-donations.webp/9b351e8ade2f4d3acae869d737eb6d5f/wwf-denmark-learned-that-donations-dont-start-with-donations.webp) [WWF: What is your spirit animal?](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations)Personality test ![Whiteaway's advent calendar](https://scratcher.io/img/containers/assets/cases/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances.webp/71bd967582d77b84ec25a3c02257c75b/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances.webp) [Whiteaway's advent calendar](https://scratcher.io/customers/whiteaway-acquired-leads-in-the-difficult-market-of-household-appliances)Advent calendar [See all 40+ formats](https://scratcher.io/platform/formats) ![An Easter campaign, live in under a week](https://scratcher.io/img/containers/assets/screenshots/editor.webp/7feae142da7de237bb0f6855062212fe/editor.webp) Fast results ## An Easter campaign, live in under a week Dansk Outlet decided late to do something for Easter. With a ready-made scratch card template, the campaign was live in under a week — and 16,000 unique visitors led to 13,000 sign-ups. - Format: scratch card - Built from a ready-made template - 81% conversion rate [Read the story: An Easter campaign, live in under a week](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) Every day in December ## A Christmas calendar people came back to Toyota's Christmas calendar gave people a reason to visit every day in December. 25,241 unique participants opened 450,375 doors — and Toyota built a strong base of people who said yes to hearing more. - Format: Christmas calendar - A new door and a new chance to win every day - Sign-ups with consent, ready for the CRM [Read the story: A Christmas calendar people came back to](https://scratcher.io/customers/huge-holiday-success-for-toyota) ![A Christmas calendar people came back to](https://scratcher.io/img/containers/assets/screenshots/campaigns.webp/ef47575efe62872b924876fef251ec01/campaigns.webp) ## Brands around the world use Scratcher 35M+ sign-ups collected with Scratcher 40+ interactive formats 65+ languages our customers build campaigns in --- Customer stories ## The results behind the campaigns [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) [Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) 21,000+ leads in one campaign - Fleggaard - Customer Activation [Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign)[Read the case: Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) [See all customer stories](https://scratcher.io/customers/all) Questions ## Questions about the examples [Book a meeting](https://scratcher.io/book-a-meeting) - Yes. Every example is built with one of our 40+ formats, and there is [a ready-made template](https://scratcher.io/templates) to start from. Add your logo, colors and prizes, and you are ready. - It depends on your goal. Luck games like [scratch cards](https://scratcher.io/platform/formats/scratch-card) and spin the wheel are quick to play and great for sign-ups. Quizzes and personality tests teach people about your brand. Calendars bring people back every day. - Most likely. See all [our customer stories](https://scratcher.io/customers), or book a meeting and we will show you campaigns from businesses like yours. - Yes. Our team is happy to help you find the right idea and plan your campaigns for the year. You can also get inspiration from [our campaign ideas](https://scratcher.io/campaign-ideas). ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your own success story Start from a proven idea and go live today. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No credit card required