Games & quizzes

Campaign games & formats

Each format is a different way to engage people, collect data or reward taking part — so you can match the experience to your goal, whether that is leads, a product launch, teaching people something or simply engagement.

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A Starbucks spin-the-wheel campaign made with Scratcher

Wolt Sommer Surprise: a spin-the-wheel campaign on a phone

All game formats

Every game and format in one place, sorted by type. Pick one to see how it works and find examples.

Luck-based games

Spin the wheel, scratch a card or open a mystery box — and see right away if you won. A touch of chance creates excitement and anticipation, so luck-based games are quick to play and perfect for growing your newsletter and handing out discount codes.

Skill-based games

Games that challenge people to beat a high score. Because players actively take part and feel a sense of achievement, they stay with your brand for longer and come back to try again — which leads to more sign-ups and higher conversion.

Knowledge-based games

Quizzes, personality tests and polls challenge people's knowledge and creativity and get them to engage with your content. They work just as well for B2B as for B2C, and every answer tells you more about what your customers like.

Calendars & special formats

Calendars give people a new door to open every day, so they come back again and again. Logos, colours, prizes, animations and messages can all be tailored to your brand — perfect for Christmas, Easter or a branded activation. Calendars, leaderboards and pre-registration are special formats, included on Professional or as an add-on.

More ways to play than you will ever need

40+

interactive formats

150+

ready-made templates

250+

campaign concepts to get ideas from

Works everywhere

One campaign, three ways to show it

Every format works as a landing page, as a pop-up and embedded on your website.

Landing page

Share a link in your newsletter, on social media or on a QR code.

See Scratcher in action

Book a free 30-minute demo. We show you what you can make, how easy it is and how it all works.

The Scratcher dashboard with active campaigns, participants, views and leads

No ads. No data collection. Just your campaign.

Your players only see your brand and your prize, and the data they share is yours — we don't collect it for ourselves.

No ads

No banners or pop-ups from anyone else in your games. People see your brand and your prize — nothing more.

No collection of user data

We don't collect your players' data for ourselves. What people share goes to you and the tools you connect.

What our customers say

As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.

Mila Hvilshøj

Head of Marketing, Burger King Denmark & Sweden

In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.

Joakim Sigvardt

Group Omnichannel Director, POWER

We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.

Casper Svanemose

Marketing Manager, Continental

We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.

Alex Backer

Digital Marketing Manager, Toyota

With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.

Bettina Engel Nielsen

Marketing Consultant, EWII

Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.

Niels Klevin

Marketing Manager, Wolt

A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.

Charlotte Møller Hansen

Head of CRM and Creative Content, Pip.dk

Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.

Helene Skilbred

Senior Fundraiser, MS-forbundet

Interactive games for marketing: how to pick the right format

An interactive game is a short campaign people play in their browser — on your website, in a newsletter, on social media or from a QR code in your shop. They play, they can win a prize, and on the way they leave their email or answer a few questions. That is why a game gets more sign-ups and more attention than a regular form or banner.

Games of luck

Scratch cards, spin the wheel, slot machines and mystery boxes are quick and easy. Anyone can play in a few seconds, which makes them great for growing your newsletter or customer club.

Games of skill

Memory, puzzles, drop games and tap-it games take a little longer. People spend minutes with your brand instead of seconds — good for brand awareness and for campaigns on social media.

Quizzes and tests

Quizzes, personality tests and product finders teach people about your products and tell you what they like. Use the answers to send emails that fit each person.

Calendars

Christmas and advent calendars bring people back every day for weeks: one link, a new door every day and a new reason to visit.

Landing page, pop-up or embedded

Most formats work all three ways, so you can start with a landing page and later put the same game in a pop-up on your webshop. Read more about pop-ups and games on your website.

Getting started

Pick a template, add your brand with Rex, our AI assistant, and publish in minutes.