--- title: "40+ Campaign Games: Scratch Cards, Wheels & Quizzes" description: "Choose from 40+ interactive games: scratch cards, spin the wheel, quizzes, personality tests, memory games, advent calendars and more." url: https://scratcher.io/platform/formats language: en --- Games & quizzes # Campaign games & formats Each format is a different way to engage people, collect data or reward taking part — so you can match the experience to your goal, whether that is leads, a product launch, teaching people something or simply engagement. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ![Wolt Sommer Surprise: a spin-the-wheel campaign on a phone](https://scratcher.io/img/containers/assets/campaigns/wolt-spin-mobile.webp/3ece25cab4b8bf8ceba1811b6cc27866/wolt-spin-mobile.webp) ## All game formats Every game and format in one place, sorted by type. Pick one to see how it works and find examples. ### Luck-based games Spin the wheel, scratch a card or open a mystery box — and see right away if you won. A touch of chance creates excitement and anticipation, so luck-based games are quick to play and perfect for growing your newsletter and handing out discount codes. - [Scratch card](https://scratcher.io/platform/formats/scratch-card) - [Spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) - [Slot machine](https://scratcher.io/platform/formats/slot-machine) - [Mystery box](https://scratcher.io/platform/formats/mystery-box) - [Gift surprise](https://scratcher.io/platform/formats/gift-surprise) - [Roll the dice](https://scratcher.io/platform/formats/roll-the-dice) - [Spin the bottle](https://scratcher.io/platform/formats/spin-the-bottle) - [Reel game](https://scratcher.io/platform/formats/reel-game) ### Skill-based games Games that challenge people to beat a high score. Because players actively take part and feel a sense of achievement, they stay with your brand for longer and come back to try again — which leads to more sign-ups and higher conversion. - [Memory game](https://scratcher.io/platform/formats/memory-game) - [Drop game](https://scratcher.io/platform/formats/drop-game) - [Hit the target](https://scratcher.io/platform/formats/hit-the-target) - [Puzzle game](https://scratcher.io/platform/formats/puzzle-game) - [Slice it](https://scratcher.io/platform/formats/slice-it) - [Smash it](https://scratcher.io/platform/formats/smash-it) - [Tap it](https://scratcher.io/platform/formats/tap-it) - [Guess the word](https://scratcher.io/platform/formats/guess-the-word) - [Lucky number](https://scratcher.io/platform/formats/lucky-number) - [Guess the result](https://scratcher.io/platform/formats/guess-the-result) ### Knowledge-based games Quizzes, personality tests and polls challenge people's knowledge and creativity and get them to engage with your content. They work just as well for B2B as for B2C, and every answer tells you more about what your customers like. - [Quiz](https://scratcher.io/platform/formats/quiz) - [Video quiz](https://scratcher.io/platform/formats/video-quiz) - [Personality test](https://scratcher.io/platform/formats/personality-test) - [Product finder](https://scratcher.io/platform/formats/product-finder) - [Online poll](https://scratcher.io/platform/formats/online-poll) - [Vote game](https://scratcher.io/platform/formats/vote-game) - [Swipe it](https://scratcher.io/platform/formats/swipe-it) - [Rating game](https://scratcher.io/platform/formats/rating-game) - [Product battle](https://scratcher.io/platform/formats/product-battle) - [Survey](https://scratcher.io/platform/formats/survey) ### Calendars & special formats Calendars give people a new door to open every day, so they come back again and again. An interactive graphic turns your own picture into something to explore, and a photo competition lets your customers take part with their own pictures. Logos, colors, prizes, animations and messages can all be tailored to your brand — perfect for Christmas, Easter or a branded activation. Calendars, leaderboards, pre-registration and interactive graphics are special formats, included on Professional or as an add-on. - [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) - [Advent calendar](https://scratcher.io/platform/formats/advent-calendar) - [Campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) - [Leaderboard](https://scratcher.io/platform/formats/leaderboard) - [Pre-registration](https://scratcher.io/platform/formats/pre-registration) - [Interactive graphic](https://scratcher.io/platform/formats/interactive-graphic) - [Photo competition](https://scratcher.io/platform/formats/photo-competition) - [Game pop-ups](https://scratcher.io/platform/formats/game-pop-ups) ## More ways to play than you will ever need 40+ interactive formats 150+ ready-made templates 250+ campaign concepts to get ideas from --- Works everywhere ## One campaign, three ways to show it Every format works as a landing page, as a pop-up and embedded on your website. ![Landing page](https://scratcher.io/img/containers/assets/illustrations/formats-2-0.webp/daf41173cf1d2a100773c2a384437526/formats-2-0.webp) Landing pageShare a link in your newsletter, on social media or on a QR code. [Read more: Landing page](https://scratcher.io/platform/website) ![Pop-up](https://scratcher.io/img/containers/assets/illustrations/formats-2-1.webp/c832a5ba6e025c8fc03fcd856d0a8b51/formats-2-1.webp) Pop-upShow the game on your website or webshop at just the right moment. [Read more: Pop-up](https://scratcher.io/platform/pop-ups) ![Embed](https://scratcher.io/img/containers/assets/illustrations/formats-2-2.webp/43fdd363174d7b52cae0e604f0a008b5/formats-2-2.webp) EmbedPut the campaign right inside a page on your own website. [Read more: Embed](https://scratcher.io/platform/website) --- Free demo ## See Scratcher in action Book a free 30-minute demo. We show you what you can make, how easy it is and how it all works. [Book a free demo](https://scratcher.io/book-a-meeting) ![The Scratcher dashboard with active campaigns, participants, views and leads](https://scratcher.io/img/containers/assets/platform/dashboard.webp/173fcef4fc246673d531de8750aa7a8f/dashboard.webp) ## No ads. No data collection. Just your campaign. Your players only see your brand and your prize, and the data they share is yours — we don't collect it for ourselves. No adsNo banners or pop-ups from anyone else in your games. People see your brand and your prize — nothing more. No collection of user dataWe don't collect your players' data for ourselves. What people share goes to you and the tools you connect. [Read more: No collection of user data](https://scratcher.io/security) --- ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## Interactive games for marketing: how to pick the right format An interactive game is a short campaign people play in their browser — on your website, in a newsletter, on social media or from a QR code in your shop. They play, they can win a prize, and on the way they leave their email or answer a few questions. That is why a game gets more sign-ups and more attention than a regular form or banner. ### Games of luck Scratch cards, spin the wheel, slot machines and mystery boxes are quick and easy. Anyone can play in a few seconds, which makes them great for growing your newsletter or customer club. ### Games of skill Memory, puzzles, drop games and tap-it games take a little longer. People spend minutes with your brand instead of seconds — good for brand awareness and for campaigns on social media. ### Quizzes and tests Quizzes, personality tests and product finders teach people about your products and tell you what they like. Use the answers to send emails that fit each person. ### Calendars Christmas and advent calendars bring people back every day for weeks: one link, a new door every day and a new reason to visit. ### Landing page, pop-up or embedded Most formats work all three ways, so you can start with a landing page and later put the same game in a pop-up on your webshop. Read more about [pop-ups](https://scratcher.io/platform/pop-ups) and [games on your website](https://scratcher.io/platform/website). ### Getting started Pick a template, add your brand with Rex, our AI assistant, and publish in minutes. ## Keep reading [Luck, Knowledge or Skill? How to Choose the Right Game Format](https://scratcher.io/blog/choose-game-format) - Guides - June 5, 2026 [Luck, Knowledge or Skill? How to Choose the Right Game Format](https://scratcher.io/blog/choose-game-format)Scratch card or quiz? Wheel or memory game? Start with your goal and pick the right game family: luck, knowledge or skill. Includ… [Game Mechanics in Marketing: Chance, Skill, Leaderboards and Rewards](https://scratcher.io/blog/game-mechanics-in-marketing) - Guides - June 26, 2026 [Game Mechanics in Marketing: Chance, Skill, Leaderboards and Rewards](https://scratcher.io/blog/game-mechanics-in-marketing)Chance, skill, knowledge, progress and competition: how each game mechanic works in a marketing campaign and which goals it fits … [30 Gamification Marketing Examples from Real Brands](https://scratcher.io/blog/gamification-marketing-examples) - Inspiration - April 13, 2026 [30 Gamification Marketing Examples from Real Brands](https://scratcher.io/blog/gamification-marketing-examples)Thirty real gamified campaigns from brands like Burger King, Toyota, WWF and POWER, with their published results and the lesson b… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed