--- title: "Campaign Calendar for Brands: Countdowns | Scratcher" description: "Make a campaign calendar with your own dates and doors. Count down to a launch, a birthday or a summer sale with daily games. Try it free for 14 days." url: https://scratcher.io/platform/formats/campaign-calendar language: en --- ![Campaign calendar for brands: countdowns](https://scratcher.io/img/containers/assets/formats/campaign-calendar.webp/a1decb9a87f955498e463b56ec962fbd/campaign-calendar.webp) Calendar format # Campaign calendar for brands: countdowns A gamified calendar for any time of year. You choose how many doors there are and when each one opens. Count down to a product launch, a birthday, a festival or a summer sale — with a new game, offer or surprise behind every door. [Create a campaign calendar](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the campaign calendar The campaign calendar works like a Christmas calendar, but on your terms. Pick any number of doors and give each one its own opening date — every day, every week or on dates that fit your plan. It's an interactive countdown that gives people a reason to come back again and again. Put the same game behind every door or mix different games. Give out instant-win prizes along the way, run a prize draw at the end, or both. Style each door to fit your theme, and add effects like confetti, fireworks or snow. - Any number of doors with your own dates - Daily, weekly or one-off opening dates - Instant wins, prize draws or a grand prize at the end - Works for launches, birthdays, seasons and events ![About the campaign calendar](https://scratcher.io/img/containers/assets/library/campaign-calendar-2.webp/a07ce121b4f2900380fdc7bcd07aa605/campaign-calendar-2.webp) Real examples ## Campaign calendar examples See how brands use the campaign calendar. [Calendars & moreCampaign calendar](https://scratcher.io/platform/formats/campaign-calendar) [Calendars & moreChristmas calendar](https://scratcher.io/platform/formats/christmas-calendar) [Calendars & moreAdvent calendar](https://scratcher.io/platform/formats/advent-calendar) [Calendars & moreGame pop-ups](https://scratcher.io/platform/formats/game-pop-ups) [Calendars & moreLeaderboard](https://scratcher.io/platform/formats/leaderboard) [Calendars & morePre-registration](https://scratcher.io/platform/formats/pre-registration) Why a campaign calendar ## Four reasons to use a campaign calendar People come backEvery new door is a reason to visit you again — and another chance to show your products. Your dates, your rulesChoose how long it runs and when each door opens. It doesn't have to be Christmas. A list that growsAsk for an email and newsletter permission on the first visit, and keep people engaged after that. Builds excitementA countdown makes people curious about what's next. Perfect before a big launch or opening. --- How it works ## Make your campaign calendar in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made campaign calendar template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More calendars ## Other similar game concepts Running a campaign over several days or weeks? These formats are made for it. [Christmas calendar Calendar](https://scratcher.io/platform/formats/christmas-calendar) [Advent calendar Calendar](https://scratcher.io/platform/formats/advent-calendar) [Pre-registration Campaign format](https://scratcher.io/platform/formats/pre-registration) [Leaderboard Campaign format](https://scratcher.io/platform/formats/leaderboard) [See all formats](https://scratcher.io/platform/formats) Ideas ## Countdowns for every occasion ![Count down to a launch](https://scratcher.io/img/containers/assets/illustrations/campaign-calendar-7-0.webp/25127dfb9fe48f4cd19954ca4329b920/campaign-calendar-7-0.webp) Count down to a launchReveal a little more of a new product every day, and let people sign up to hear first when it's out. [Read more: Count down to a launch](https://scratcher.io/platform/lead-generation) ![Celebrate your birthday](https://scratcher.io/img/containers/assets/illustrations/campaign-calendar-7-1.webp/7314f8672f540a6f45ebaff5ca8a4ee3/campaign-calendar-7-1.webp) Celebrate your birthdayTurn your anniversary week into a celebration with a new prize every day for your customers. [Read more: Celebrate your birthday](https://scratcher.io/platform/prizes) ![Bring it to your store](https://scratcher.io/img/containers/assets/illustrations/campaign-calendar-7-2.webp/b509f61cac88c49710f2a21c723cc837/campaign-calendar-7-2.webp) Bring it to your storePut a QR code on posters and receipts, so shoppers open today's door right from their phone. [Read more: Bring it to your store](https://scratcher.io/platform/qr-codes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a campaign calendar works A campaign calendar is a page with a set of doors. Each door has its own opening date, and until that date it stays closed. When a door opens, people find a game, an offer or a prize draw behind it. You decide everything: how many doors there are, when they open and what's behind them. Seven doors for a launch week, twelve doors for "12 days of summer", or one door every Friday for two months — it's up to you. The first time people visit, they fill in a short form and accept your newsletter. After that, they come back to open the next door. Turn on auto-submit, and returning players don't need to fill in the form again, so playing takes one click. Behind the doors you can use any game you like. A [scratch card](https://scratcher.io/platform/formats/scratch-card) or a [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) is quick to play every day. A [quiz](https://scratcher.io/platform/formats/quiz) is great when you want people to learn something about your brand along the way. ## When to use a campaign calendar A campaign calendar is the right choice whenever your campaign runs for more than a single day and you want people to keep coming back. It's a flexible way to build a story over time. Use it when you want to: - **Build hype before a launch** with teasers and sneak peeks. - **Celebrate a birthday or anniversary** with daily gifts for your customers. - **Run a seasonal campaign** for Easter, summer, back to school or Black Friday week. - **Count down to an event**, like a festival, a concert or a store opening. - **Teach people something** with a short lesson or tip behind each door. The format works for webshops, food and drink brands, travel and hotels, events, sports clubs, health brands and B2B companies. Planning a Christmas campaign? Then the [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) or the [advent calendar](https://scratcher.io/platform/formats/advent-calendar) are already set up for December. ## 6 ideas for your campaign calendar 1. **12 days of summer:** a new summer prize every day, from sunglasses to a weekend trip. 2. **Launch week:** seven doors that each reveal one new feature of your product. 3. **Birthday week:** one prize a day to thank your customers for another year. 4. **Black Friday countdown:** a new deal every day in the week before Black Friday. 5. **Festival countdown:** artist reveals and ticket prizes for every week until the gates open. 6. **Easter hunt:** a new egg to open every day over Easter, with a prize inside. Looking for dates to build on? Read our guide to [planning marketing calendar events all year round](https://scratcher.io/blog/a-year-of-engagement-how-to-plan-marketing-calendar-events-all-year-round), or get more inspiration on our [campaign ideas](https://scratcher.io/campaign-ideas) page. ## Tips for a campaign calendar that converts ### Tip #1: Pick a length that fits your story More doors isn't always better. A calendar that is too long can lose people along the way. - A week works well for launches and birthdays. - Two to four weeks work for seasons and countdowns. - Weekly doors are a good fit for longer periods. ### Tip #2: Get people signed up before day one The first door is often the busiest. Build up a list of people who are waiting for it. - Add a [pre-registration](https://scratcher.io/platform/formats/pre-registration) page with a countdown. - Tell your newsletter subscribers what's coming. ### Tip #3: Keep the games simple The same game every day is easy to understand. If you mix games, make sure each one fits your goal. - Luck games for quick visits and many sign-ups. - Quizzes or skill games when you want people to spend more time with your brand. ### Tip #4: Spread out the prizes People come back when there's something to win. Mix small instant prizes with one bigger prize at the end, and set it all up once in [prizes](https://scratcher.io/platform/prizes). ### Tip #5: Remind people when a door opens A short reminder is often all it takes. Send an email when a new door opens (from Scratcher with the Email module, or from your own email tool), show the calendar as a [pop-up](https://scratcher.io/platform/pop-ups) on your website and share it on social media. When the calendar ends, send your new subscribers a welcome email, look at which doors and channels worked best, and use what you learned for your next campaign. Questions ## Questions about the campaign calendar [Book a meeting](https://scratcher.io/book-a-meeting) - You choose how many doors there are and the date each door opens. When a door opens, people find a game, an offer or [a prize draw](https://scratcher.io/platform/prizes) behind it. - Yes, that's what it's made for. Use it for launches, birthdays, seasons, events or any campaign that runs over several days or weeks. It's a special format, [included on Professional](https://scratcher.io/pricing) or as an add-on. - Yes. You choose the prizes, how many there are and how often people can win. You can also run a prize draw when the calendar ends. - Yes. You style each door and the page with your own colors, fonts and pictures, and add effects like confetti or snow. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built for the GDPR. You decide what you ask for, write your own consent text and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your campaign calendar today Choose your dates, fill the doors and start the countdown. Try it free for 14 days — no credit card required. [Create a campaign calendar](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)