--- title: "Christmas Calendar for Brands: Daily Prizes | Scratcher" description: "Make an online Christmas calendar with 24 doors of games and prizes. Bring people back every day in December and grow your list. Try it free for 14 days." url: https://scratcher.io/platform/formats/christmas-calendar language: en --- ![Christmas calendar for brands: daily prizes](https://scratcher.io/img/containers/assets/formats/christmas-calendar.webp/9f07db8b628eeb81959bbc2b2d4c4d5e/christmas-calendar.webp) Calendar format # Christmas calendar for brands: daily prizes 24 doors, one for each day from 1 to 24 December. Behind every door there's a game, a prize or a surprise. A digital Christmas calendar gives people a reason to visit you every day of the season — and gives you a full month of sign-ups, clicks and sales. [Create a Christmas calendar](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the online Christmas calendar The Christmas calendar is a classic that everybody knows. Each day in December a new door opens, and people come back to see what's inside. Online, the doors hold games like a scratch card, a spin the wheel or a quiz — and a chance to win. You can keep it simple with the same game every day, or mix different games for more variety. Give out daily instant-win prizes, collect entries for a big prize draw on the 24th, or do both. Doors, background, fonts and animations all follow your brand, and you can add falling snow for the full Christmas feeling. - 24 doors with a new game or prize every day - Same game every day or a new game behind each door - Daily prizes, a grand prize draw on the 24th — or both - Let people open the days they missed ![About the online Christmas calendar](https://scratcher.io/img/containers/assets/library/christmas-calendar-2.webp/f2e4544e67016a1526df86ed460b7632/christmas-calendar-2.webp) Real examples ## Christmas calendar examples See how brands use the Christmas calendar. [Huge Holiday Success for Toyota](https://scratcher.io/customers/huge-holiday-success-for-toyota) 450,375 opened doors - Toyota - Brand Engagement [Huge Holiday Success for Toyota](https://scratcher.io/customers/huge-holiday-success-for-toyota)[Read the case: Huge Holiday Success for Toyota](https://scratcher.io/customers/huge-holiday-success-for-toyota) [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) - WWF Denmark - Lead Generation [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations)[Read the case: WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) [Driving Conversions for Continental](https://scratcher.io/customers/driving-conversions-for-continental) 130% increase in newsletter subscribers - Continental - Brand Engagement [Driving Conversions for Continental](https://scratcher.io/customers/driving-conversions-for-continental)[Read the case: Driving Conversions for Continental](https://scratcher.io/customers/driving-conversions-for-continental) ## Toyota's Christmas calendar kept people coming back all December 450,375 opened doors 97% conversion rate 18 of 24 days the average player came back --- How it works ## Make your Christmas calendar in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made Christmas calendar template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More calendars ## Other similar game concepts Want a shorter season or your own dates? These formats work in the same way. [Advent calendar Calendar](https://scratcher.io/platform/formats/advent-calendar) [Campaign calendar Calendar](https://scratcher.io/platform/formats/campaign-calendar) [Pre-registration Campaign format](https://scratcher.io/platform/formats/pre-registration) [Quiz Knowledge](https://scratcher.io/platform/formats/quiz) [See all formats](https://scratcher.io/platform/formats) Why a Christmas calendar ## Why brands love the Christmas calendar ![24 reasons to come back](https://scratcher.io/img/containers/assets/cases/huge-holiday-success-for-toyota.webp/17c131092d015997313e71be18f985ea/huge-holiday-success-for-toyota.webp) 24 reasons to come backA new door every day turns a single visit into a daily habit — right in the busiest shopping month of the year. [Read more: 24 reasons to come back](https://scratcher.io/customers/huge-holiday-success-for-toyota) ![A full month of new subscribers](https://scratcher.io/img/containers/assets/illustrations/christmas-calendar-7-1.webp/a0095ebebb8b6515fcb3cdf8f64264c0/christmas-calendar-7-1.webp) A full month of new subscribersAsk for an email and newsletter permission before people open the first door, and send reminders as new doors open. [Read more: A full month of new subscribers](https://scratcher.io/platform/newsletter-sms) ![Prizes on autopilot](https://scratcher.io/img/containers/assets/illustrations/christmas-calendar-7-2.webp/0fed5b306369985e20b80e508a7d7fe0/christmas-calendar-7-2.webp) Prizes on autopilotSchedule daily prizes, set the chance of winning and set the grand prize draw to run on its own. [Read more: Prizes on autopilot](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a Christmas calendar campaign works An online Christmas calendar works just like the paper calendar most of us grew up with. There are 24 doors, and one opens each day from 1 to 24 December. When people open today's door, they find a game, an offer or a prize draw. The first time people visit, they fill in a short form — often just a name and an email — and accept your newsletter. After that, they come back each day to open the next door. Turn on auto-submit, and returning players don't have to fill in the form again, so it only takes one click to play. You decide what happens behind the doors. Many brands use the same simple game every day, like a [scratch card](https://scratcher.io/platform/formats/scratch-card) or a [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel). Others put a [quiz](https://scratcher.io/platform/formats/quiz) behind each door with a question about their products. You can also give everyone who plays an entry into a grand prize draw on Christmas Eve. ## When to use a Christmas calendar December is the month where everybody fights for attention. A Christmas calendar gives you a daily reason to be in front of your customers, without sending the same discount again and again. It works well when you want to: - **Grow your newsletter list** before the January sales. - **Keep people coming back** to your website or webshop all month. - **Teach people about your products** with a daily question. - **Sell more** with daily deals and discount codes. - **Thank loyal customers** with small gifts every day. It works for almost any industry: retail and webshops, food and drinks, travel, utilities, car brands, B2B companies and charities. [Continental](https://scratcher.io/customers/driving-conversions-for-continental) used one to reach its dealers and grew its B2B newsletter by 130%, and WWF Denmark runs a Christmas calendar every year because, in their words, it really works. ## 5 ideas for your Christmas calendar 1. **The classic daily prize:** the same scratch card every day, with a new prize behind each door. 2. **The product quiz:** one question a day about your products, with a grand prize for everyone who answered. 3. **Daily deals:** a new discount code every day that people can use in your webshop. 4. **The countdown to a big prize:** small prizes during the month and one big prize drawn on the 24th. 5. **The good cause:** a charity or brand calendar where each door shares a story, a tip or a way to help. Need more inspiration? Read our [Christmas campaign ideas](https://scratcher.io/blog/christmas-campaign-ideas) and the [online Christmas calendar guide](https://scratcher.io/blog/online-christmas-calendar-guide). ## Tips for a Christmas calendar that converts ### Tip #1: Start early A Christmas calendar has more moving parts than a single game. Start planning in good time, so you can test everything before 1 December. - Decide on one main goal — sign-ups, sales or engagement. - Pick your prizes and dates early. - Let people sign up before launch with a [pre-registration](https://scratcher.io/platform/formats/pre-registration) page and a countdown. ### Tip #2: Keep the game simple A new game every day sounds fun, but it is more work for you and harder for players. One game that fits your goal is often enough. - Use a luck game for quick daily visits. - Use a quiz when you want people to learn about your products. - Use [Rex, our AI assistant](https://scratcher.io/platform/ai-assistant), to write questions and texts faster. ### Tip #3: Make the prizes worth a daily visit You don't need expensive prizes every day. Small daily prizes plus one big prize on the 24th keep people coming back. - Mix free products, discount codes and a few bigger prizes. - Spread the prizes over the whole month, not just at the end. - Set up everything once in [prizes](https://scratcher.io/platform/prizes) and let it run. ### Tip #4: Remind people every day Most people need a nudge to come back. Send a short reminder when a new door opens. - Send reminder emails from Scratcher (Email module, included on Professional or as an add-on) or from your own email tool. - Show the calendar as a [pop-up](https://scratcher.io/platform/pop-ups) on your website. - Share the daily door on social media. ### Tip #5: Follow up in January The calendar ends on the 24th, but your new subscribers don't. Send a welcome email, use what you learned about them and plan your next campaign. Want to see what's possible? Read how [Toyota's Christmas calendar got 450,375 opened doors](https://scratcher.io/customers/huge-holiday-success-for-toyota), with the average player coming back on 18 of the 24 days. Questions ## Questions about the Christmas calendar [Book a meeting](https://scratcher.io/book-a-meeting) - It has 24 doors, and one opens each day in December. Behind each door is a game, an offer or a prize draw. People sign up once and come back every day to open the next door. Calendars are special formats, [included on Professional](https://scratcher.io/pricing) or as an add-on. - Yes. You choose the prizes, how many there are and the chance of winning each day. You can also collect entries for a grand prize draw on the 24th. - Yes. You choose the colors, fonts, background and the look of every door. You can also add an image behind the doors and falling snow. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. Share the link in your newsletter, by text message, on social media or with a QR code in your store. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built for the GDPR. You decide what you ask for, write your own consent text and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Online Christmas Calendar Guide](https://scratcher.io/blog/online-christmas-calendar-guide) - Seasonal Marketing - June 18, 2025 [Online Christmas Calendar Guide](https://scratcher.io/blog/online-christmas-calendar-guide)How to build an online Christmas calendar that delights your audience and drives leads, loyalty and sales, with examples from Toy… [How Much Does a Digital Advent Calendar Cost?](https://scratcher.io/blog/digital-advent-calendar-cost) - Seasonal Marketing - October 26, 2026 [How Much Does a Digital Advent Calendar Cost?](https://scratcher.io/blog/digital-advent-calendar-cost)The real cost of an online Christmas calendar: software, prizes, time and promotion, with an example budget and a lighter 4-door … [Digital Advent Calendar for Employees: Ideas and How to Set One Up](https://scratcher.io/blog/digital-advent-calendar-for-employees) - Seasonal Marketing - October 23, 2026 [Digital Advent Calendar for Employees: Ideas and How to Set One Up](https://scratcher.io/blog/digital-advent-calendar-for-employees)24 door ideas for an online advent calendar for staff, plus how to set it up, share it on the intranet or Teams and handle prizes… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your Christmas calendar today Pick a template, add your prizes and get ready for December. Try it free for 14 days — no credit card required. [Create a Christmas calendar](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)