--- title: "Drop Game for Brands: Catch & Win Campaigns | Scratcher" description: "Make a branded drop game: players catch falling products to score points and win prizes, while you collect sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/drop-game language: en --- ![Drop game for brands: catch & win campaigns](https://scratcher.io/img/containers/assets/formats/drop-game.webp/a18043207a893b29d5e7c80daa7374b2/drop-game.webp) Skill game format # Drop game for brands: catch & win campaigns A fast arcade game with your brand in the leading role. In the drop game, players move a basket from side to side to catch your falling products and score points. This catch game is easy to learn, hard to put down — and perfect for collecting sign-ups on mobile. [Create a drop game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the drop game The drop game is a classic catch-and-win game. Items fall from the top of the screen, and players slide a basket, a bag or a shopping trolley left and right to catch them before the time runs out. Each item gives points. You can also add items that take points away, so players have to watch what they catch. You decide what falls, what catches it and how fast it goes. A furniture shop can drop chairs into a house, a food brand can drop its products into a grill, and a candy brand can drop sweets into a beach bag. At the end, the score decides if people win a prize or get a place in the draw. - Your own products as falling items - Points per item, and items that cost points - Set the time, speed and score to win - Made for playing on a phone ![About the drop game](https://scratcher.io/img/containers/assets/library/drop-game-2.webp/85e25afd8921252f0ef3894cb040d26e/drop-game-2.webp) Real examples ## Drop game examples See how brands use the drop game. [Skill gamesDrop game](https://scratcher.io/platform/formats/drop-game) [Skill gamesMemory game](https://scratcher.io/platform/formats/memory-game) [Skill gamesHit the target](https://scratcher.io/platform/formats/hit-the-target) [Skill gamesPuzzle game](https://scratcher.io/platform/formats/puzzle-game) [Skill gamesSlice it](https://scratcher.io/platform/formats/slice-it) [Skill gamesSmash it](https://scratcher.io/platform/formats/smash-it) ## BOBO's Easter drop game turned furniture into a catch game 3145 unique visitors 1118 unique participants 36% conversion rate --- How it works ## Make your drop game in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made drop game template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More skill games ## Other similar game concepts Like the drop game? These skill games are just as much fun. [Hit the target Skill](https://scratcher.io/platform/formats/hit-the-target) [Slice it Skill](https://scratcher.io/platform/formats/slice-it) [Smash it Skill](https://scratcher.io/platform/formats/smash-it) [Memory game Skill](https://scratcher.io/platform/formats/memory-game) [See all formats](https://scratcher.io/platform/formats) Why a drop game ## Why brands love the drop game ![Perfect for mobile](https://scratcher.io/img/containers/assets/illustrations/drop-game-7-0.webp/a9bf892c4bf4a94f9be83d7ac68d2497/drop-game-7-0.webp) Perfect for mobilePlayers only need one finger to move the basket. That makes the drop game easy to play on any phone. [Read more: Perfect for mobile](https://scratcher.io/platform/social-media) ![People come back to play](https://scratcher.io/img/containers/assets/illustrations/drop-game-7-1.webp/a71a4ff0e443026494cf7401d7ca6781/drop-game-7-1.webp) People come back to playLet people play once a day and enter a daily or weekly draw. It brings them back again and again. [Read more: People come back to play](https://scratcher.io/platform/prizes) ![From poster to phone](https://scratcher.io/img/containers/assets/illustrations/drop-game-7-2.webp/79d599b4911aa24ae8705b1592cdaf69/drop-game-7-2.webp) From poster to phonePut a QR code on a poster or a shelf, and shoppers can play right away in your store. [Read more: From poster to phone](https://scratcher.io/platform/qr-codes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a drop game campaign works The drop game is easy to explain: catch as much as you can before the time runs out. Items fall from the top of the screen. Players move a basket, a bag or another catcher from side to side with a finger or the mouse. Each item they catch adds points. Some items, like storm clouds or rotten fruit, can take points away. In a campaign, people usually sign up with their name and email before they play. When the time is up, they see their score. You decide what the score means. It can be an instant prize for everyone who reaches a certain number of points, or an entry into a daily or weekly draw. You control almost everything: the background, the falling items, the catcher, the speed, the time limit and the score people need to win. Add sounds and effects if you like. It all looks like your brand, so the game feels like a natural part of your website. ## When to use a drop game The drop game is one of the best skill games for getting attention fast. It is a good choice when you want to: - **Grow your newsletter list:** the game is fun enough that people happily sign up to play. - **Show off your products:** your products are the falling items, so players see them over and over. - **Bring people back:** let them play once a day for a new chance to win. - **Connect your store and your website:** a QR code on a poster takes shoppers straight to the game. Retail, food and drink, consumer goods and webshops use it a lot. At Easter, the furniture webshop BOBO let visitors catch falling furniture for a chance to win a gift card, and 36% of the visitors took part. Deichmann's ecommerce manager in the Nordics named the drop game as her favourite campaign, because it worked so well on mobile. [Read the Deichmann story](https://scratcher.io/customers/gamification-marketing-in-retail-connecting-online-and-in-store-experiences). ## 5 ideas for your drop game 1. **Catch the bestsellers:** drop your most popular products and give a discount code to players who reach the target score. 2. **Seasonal drop:** Easter eggs into a basket, snowflakes into a mitten or ice creams into a beach bag. 3. **Avoid the bad stuff:** add items that cost points, like DAVA did with storm clouds in its grill game. 4. **Daily summer game:** let people play once a day all summer and pick winners every day, like Toms did with its candy bags. 5. **Event warm-up:** drop tickets, merch or instruments before a concert or a match, and give away tickets in a draw. ## Tips for a drop game that converts ### Tip #1: Make the falling items easy to see Players have just a moment to decide what to catch. - Use clear product pictures on a calm background. - Make good items and bad items look very different. - Keep the catcher big enough to be fair on a small screen. ### Tip #2: Set a score that feels within reach If nobody can win, people stop playing. Test the game yourself and set the winning score so most players get close. A small prize for everyone who reaches it, plus a bigger prize in a draw, keeps everybody happy. See how to set this up on our [prizes page](https://scratcher.io/platform/prizes). ### Tip #3: Let people play again The drop game is fun to replay. Let people play once a day, and remind them with an email or an SMS. Every return visit is a new chance to show your products. Read more about [newsletters and SMS](https://scratcher.io/platform/newsletter-sms). ### Tip #4: Add a little competition People love to beat their own score — and other people's. A [leaderboard](https://scratcher.io/platform/formats/leaderboard) shows the best players and gives everyone a reason to try one more time. ### Tip #5: Keep the form short Ask for an email and a newsletter permission before the game starts. Only add more fields if you will actually use the answers. ### Tip #6: Share it everywhere Show the game as a [pop-up on your website](https://scratcher.io/platform/pop-ups), send it to your list and post it on social media. In a store, use a poster or a shelf sign with a QR code. Want more ideas? Read [how brands used the drop game this summer](https://scratcher.io/blog/whats-hot-in-gamification-marketing-this-summer), or try the [hit the target](https://scratcher.io/platform/formats/hit-the-target) and [slice it](https://scratcher.io/platform/formats/slice-it) games for even more action. Questions ## Questions about the drop game [Book a meeting](https://scratcher.io/book-a-meeting) - Items fall from the top of the screen, and players move a basket from side to side to catch them before the time runs out. Each item gives points, and the score decides the result. - Yes. You choose the prizes and how many there are, and you set the score people need to reach. You can also put everyone who plays into a daily or weekly draw. - Yes. Upload your own falling items, catcher and background, and add your logo and colors. You can also [start from a template](https://scratcher.io/templates) and change it in the editor. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share it in newsletters, on social media or with a QR code in your store. - Yes. You decide what you ask for in the form, add your own consent text and choose when the data is deleted. Scratcher is [ISO 27001 certified](https://scratcher.io/security). ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first drop game today Pick a template, add your products and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a drop game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)