--- title: "Game Pop-ups: Spin to Win and Gamified Pop-ups | Scratcher" description: "Turn your website pop-up into a game. Spin to win, scratch or open a mystery box — and turn visitors into subscribers and buyers. Try it free for 14 days." url: https://scratcher.io/platform/formats/game-pop-ups language: en --- ![Game pop-ups for marketing: pop-ups that convert](https://scratcher.io/img/containers/assets/formats/game-pop-ups.webp/b03e0b67e4de579dac8c71b49d8ef696/game-pop-ups.webp) Campaign format # Game pop-ups for marketing: pop-ups that convert A normal pop-up asks for an email. A game pop-up invites people to play first — spin a wheel, scratch a card or open a mystery box for a chance to win. Gamified pop-ups feel like a small gift instead of a form, so more of your visitors take part. [Create a game pop-up](https://platform.scratcher.io/en/register) [How pop-ups work](https://scratcher.io/platform/pop-ups) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About game pop-ups Every Scratcher game can be shown as a pop-up on your website. That means the same spin to win wheel, scratch card or quiz you'd put on a landing page can now appear right where your visitors already are — on your front page, product pages or checkout. This page is about choosing the right game for your pop-up. Want to know how to place it, when it shows and who sees it? Read about [pop-ups on your website](https://scratcher.io/platform/pop-ups). - Any of our 40+ formats can run as a pop-up - Quick luck games are made for pop-ups - Give a discount code right away to win the sale - Collect sign-ups with clear consent [Set up a pop-up: About game pop-ups](https://scratcher.io/platform/pop-ups) ![About game pop-ups](https://scratcher.io/img/containers/assets/illustrations/game-pop-ups-2.webp/9db70d6ab59f3d1c492d8d3644ad7f3b/game-pop-ups-2.webp) Real examples ## Game pop-up examples See how brands use the game pop-ups. [Calendars & moreGame pop-ups](https://scratcher.io/platform/formats/game-pop-ups) [Calendars & moreChristmas calendar](https://scratcher.io/platform/formats/christmas-calendar) [Calendars & moreAdvent calendar](https://scratcher.io/platform/formats/advent-calendar) [Calendars & moreCampaign calendar](https://scratcher.io/platform/formats/campaign-calendar) [Calendars & moreLeaderboard](https://scratcher.io/platform/formats/leaderboard) [Calendars & morePre-registration](https://scratcher.io/platform/formats/pre-registration) ## POWER's Black Friday wheel reached 1.4 million people through pop-ups 1.4 million pop-up viewers 136,000 unique participants 60,000 new email permissions --- How it works ## Make your game pop-ups in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made game pop-ups template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- Best games for pop-ups ## Other similar game concepts These quick games are perfect for a pop-up. Each takes only a few seconds to play. [Spin the wheel Luck](https://scratcher.io/platform/formats/spin-the-wheel) [Scratch card Luck](https://scratcher.io/platform/formats/scratch-card) [Mystery box Luck](https://scratcher.io/platform/formats/mystery-box) [Gift surprise Luck](https://scratcher.io/platform/formats/gift-surprise) [See all formats](https://scratcher.io/platform/formats) What you get ## What a game pop‑up can do for you ![More newsletter sign-ups](https://scratcher.io/img/containers/assets/illustrations/game-pop-ups-7-0.webp/7ae6e4fe23d6e37f2771167a515e8678/game-pop-ups-7-0.webp) More newsletter sign-upsAsk for an email and newsletter permission before people play. A chance to win is a good reason to sign up. [Read more: More newsletter sign-ups](https://scratcher.io/platform/newsletter-sms) ![More sales](https://scratcher.io/img/containers/assets/illustrations/game-pop-ups-7-1.webp/e27675ac257322cc0af56bb1a4d1668e/game-pop-ups-7-1.webp) More salesGive winners a discount code they can use right away, while they're still in your webshop. [Read more: More sales](https://scratcher.io/platform/prizes) ![Better leads](https://scratcher.io/img/containers/assets/illustrations/game-pop-ups-7-2.webp/3a01566f53ec9935d462547b2b14f07c/game-pop-ups-7-2.webp) Better leadsUse a short quiz or product finder in the pop-up to learn what your visitors want. [Read more: Better leads](https://scratcher.io/platform/lead-generation) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a game pop-up campaign works A game pop-up is one of our games shown as a pop-up on your website instead of on its own page. A visitor browses your webshop, and a pop-up invites them to spin the wheel or scratch a card for a chance to win. They fill in a short form, play, and see right away if they've won. Winners get their prize — often a discount code — while they're still on your website. The game itself works just like on a landing page. You pick the format, add your prizes and decide how often people can win. The difference is where it shows. Setting up the pop-up — the position, the trigger, the pages and the devices — is covered on our [pop-ups page](https://scratcher.io/platform/pop-ups). ## When to use a game pop-up Most people leave a website without buying or signing up. A game pop-up gives them a reason to stay a little longer and leave their email. It's a good fit when you want to: - **Grow your newsletter list** with the traffic you already have. - **Turn browsers into buyers** with an instant discount code. - **Catch visitors before they leave** with an exit-intent pop-up (on desktop). - **Promote a campaign** like Black Friday, Easter or a birthday sale. - **Learn about your visitors** with a short quiz. Game pop-ups are most popular with webshops and retail, but they work for any website with steady traffic — from travel and food brands to utilities and B2B companies. ## Which game works best as a pop-up? A pop-up should be quick. People didn't come to your website to play, so the game should take seconds, not minutes. - **[Spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel):** the classic spin to win pop-up. Everybody knows it, and the wheel shows all the prizes up front. - **[Scratch card](https://scratcher.io/platform/formats/scratch-card):** fast and exciting. Great for seasonal campaigns with a themed scratch layer. - **[Mystery box](https://scratcher.io/platform/formats/mystery-box):** people pick a box and see what's inside. Simple and full of surprise. - **[Gift surprise](https://scratcher.io/platform/formats/gift-surprise):** a present to open. Perfect around Christmas and birthdays. - **[Quiz](https://scratcher.io/platform/formats/quiz) or product finder:** a few questions that end with a product tip. Best when you want to learn about your visitors. ## 5 ideas for your game pop-up 1. **Welcome wheel:** new visitors spin for a first-order discount. 2. **Exit scratch card:** desktop visitors who are about to leave get one last chance to win. 3. **Black Friday mystery box:** a different deal in every box during Black Friday week. 4. **Calendar reminder:** show today's door of your [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar) as a pop-up. 5. **Gift finder:** a short quiz that helps people find the right gift and gives them a discount on it. ## Tips for a game pop-up that converts ### Tip #1: Choose a game that takes seconds The faster the game, the more people finish it. Luck games are the safest choice for pop-ups. - One tap or one swipe to play is ideal. - Save longer games, like a memory game or a puzzle, for a landing page. - Test the pop-up on your phone — many visitors will see it there. ### Tip #2: Make the prize clear at first sight People decide in a second whether to play. Say what they can win in the headline. - "Spin and win up to 50% off" says more than "Play our game". - Let everyone win something small, so nobody leaves disappointed. - Set up discount codes and free gifts in [prizes](https://scratcher.io/platform/prizes). ### Tip #3: Keep the form short Ask for an email and a newsletter permission. That's often all you need, and every extra field means fewer sign-ups. ### Tip #4: Match the game to the moment A visitor on your front page needs a different game than a customer at checkout. Show a welcome wheel on your front page and, on desktop, an exit offer to people who are about to leave. You set this up in the [pop-up settings](https://scratcher.io/platform/pop-ups). ### Tip #5: Follow up quickly Send new sign-ups straight to your email tool with our [integrations](https://scratcher.io/platform/integrations), and send a welcome email while your brand is still fresh in their mind. Want to see a game pop-up at scale? Read how [POWER reached 1.4 million viewers with pop-ups](https://scratcher.io/customers/converting-loyalty-into-sales-powers-black-friday-gamification-campaign) during Black Friday, or read our guide to [high-converting pop-ups](https://scratcher.io/blog/how-to-create-high-converting-pop-ups-with-scratcher). Questions ## Questions about game pop-ups [Book a meeting](https://scratcher.io/book-a-meeting) - It's [a pop-up on your website](https://scratcher.io/platform/pop-ups) with a game inside, like a spin the wheel or a scratch card. Visitors sign up, play and see right away if they've won. - All our formats can be shown as a pop-up. Quick luck games like [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel), scratch card and mystery box work best. - Yes. You choose the prizes, how many there are and how often people can win. You can give out [unique discount codes](https://scratcher.io/platform/prizes), barcodes or free gifts. - Yes. The game uses your colors, logo, fonts and pictures, so the pop-up looks like part of your website. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built for the GDPR. You decide what you ask for, write your own consent text and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Email Popup Ideas: 15 Examples That Collect Emails](https://scratcher.io/blog/email-popup-ideas) - Inspiration - June 11, 2026 [Email Popup Ideas: 15 Examples That Collect Emails](https://scratcher.io/blog/email-popup-ideas)15 email popup ideas, from gamified popups and quizzes to exit intent and content upgrades, plus best practices for timing, mobil… [Gamified Popups vs Standard Email Popups: When Each One Wins](https://scratcher.io/blog/gamified-popup-vs-email-popup) - Strategy - August 18, 2026 [Gamified Popups vs Standard Email Popups: When Each One Wins](https://scratcher.io/blog/gamified-popup-vs-email-popup)Spin-to-win or a simple form? A balanced look at when a gamified popup beats a standard email popup, what the data says and how t… [Popup Timing and Triggers: When to Show Your Popup](https://scratcher.io/blog/popup-timing-triggers) - Guides - May 14, 2026 [Popup Timing and Triggers: When to Show Your Popup](https://scratcher.io/blog/popup-timing-triggers)The same popup can welcome or annoy. Learn which trigger to use, on which pages, how often to show it and how to test the timing … ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first game pop-up today Pick a game, add your prizes and show it on your website. Try it free for 14 days — no credit card required. [Create a game pop-up](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)