--- title: "Guess the Result: Prediction Game for Brands | Scratcher" description: "Let fans predict the score of a match with a guess the result game. Win prizes and collect sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/guess-the-result language: en --- ![Guess the result: prediction game for brands](https://scratcher.io/img/containers/assets/formats/guess-the-result.webp/e5ffd0848bfbfd331e1a5a145beb3265/guess-the-result.webp) Skill game format # Guess the result: prediction game for brands Who will win, and what will the score be? In the guess the result game, people predict the result of a match or a final — and win prizes if they get it right. This score prediction game builds excitement before the big moment and brings fans back to see how they did. [Create a guess the result game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the guess the result game Guess the result is a prediction game. It's available as a match-prediction game you add in the editor. You add the matches and the teams that go head to head, and players guess the result — for example, the final score of a football match. They submit their guess before the deadline, and then the waiting begins. You decide when predictions close — for all matches or match by match — and which page people see after the deadline. Add a leaderboard to give points for the right result and the right winner, and reward the best guessers yourself. Hummel used the format to let football fans predict the score of a match. - Add your own matches and teams - Set a deadline for predictions, per match if you like - Optional leaderboard with points for right guesses - Prizes for the right guesses ![About the guess the result game](https://scratcher.io/img/containers/assets/library/guess-the-result-2.webp/f6d601964a86266342bb6d3165ec201c/guess-the-result-2.webp) Real examples ## Guess the result examples See how brands use the guess the result. [Skill gamesGuess the result](https://scratcher.io/platform/formats/guess-the-result) [Skill gamesMemory game](https://scratcher.io/platform/formats/memory-game) [Skill gamesDrop game](https://scratcher.io/platform/formats/drop-game) [Skill gamesHit the target](https://scratcher.io/platform/formats/hit-the-target) [Skill gamesPuzzle game](https://scratcher.io/platform/formats/puzzle-game) [Skill gamesSlice it](https://scratcher.io/platform/formats/slice-it) Why guess the result ## Four reasons to choose a prediction game Made for big momentsMatches, derbies, finals and tournaments — the bigger the moment, the more people want to guess. Fans come backPeople return to see if they were right, and to guess the next match. Value for sponsorsA prediction game gives sponsors a fun, measurable way to meet the fans. Sign-ups before the gameAdd a short form, and collect emails and newsletter permissions from every player. --- How it works ## Make your guess the result in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made guess the result template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More skill games ## Other similar game concepts Like guess the result? These skill games also make people think. [Lucky number Skill](https://scratcher.io/platform/formats/lucky-number) [Guess the word Skill](https://scratcher.io/platform/formats/guess-the-word) [Puzzle game Skill](https://scratcher.io/platform/formats/puzzle-game) [Memory game Skill](https://scratcher.io/platform/formats/memory-game) [See all formats](https://scratcher.io/platform/formats) Why a prediction game ## Where guess the result shines ![Matchday campaigns](https://scratcher.io/img/containers/assets/illustrations/guess-the-result-7-0.webp/65d6fd779b38f8e13a9d2d8db2fe1096/guess-the-result-7-0.webp) Matchday campaignsLet fans predict the score before kick-off, and keep them talking about the match all day. [Read more: Matchday campaigns](https://scratcher.io/blog/key-moments-to-launch-gamified-campaigns-in-sports) ![Sponsor activations](https://scratcher.io/img/containers/assets/cases/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy.webp/f355f45459aeb4f0c38a135927c67c59/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy.webp) Sponsor activationsAalborg Håndbold uses games to give its partners more value and to meet fans in the arena. [Read more: Sponsor activations](https://scratcher.io/customers/leveraging-sponsorships-for-success-aalborg-handball-winning-strategy) ![On the big screen](https://scratcher.io/img/containers/assets/illustrations/guess-the-result-7-2.webp/d1843610a46bd51ac724c8e22555056d/guess-the-result-7-2.webp) On the big screenShow a QR code in the arena or on a poster, and fans can play on their phone in seconds. [Read more: On the big screen](https://scratcher.io/platform/qr-codes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a guess the result campaign works Guess the result lets people predict an outcome before it happens. You add the matches and the two sides of each — two football teams, two handball teams — and players enter what they think the result will be. Often that is the final score of a match. Most campaigns start with a short sign-up form, where people give their name, email and perhaps a newsletter permission. Then they make their guess. You set a deadline, so nobody can guess after kick-off. After the deadline, people see a page you choose. When the event is over, you reward the people who guessed right. With the optional leaderboard, players get points for the right result (3 by default) and for the right winner or a tie (1), and you reward the top players yourself. The design is up to you. Use your club colors, photos of the players, your sponsor's logo and your own texts. What makes this format special is the waiting. A scratch card is over in seconds, but a prediction lives on until the final whistle. Fans think about their guess during the match, talk about it with friends and check back afterwards. That gives your brand a place in the whole experience, not just in one click. ## When to use a guess the result game The prediction game is at its best around moments people already care about. Use it for: - **Sports matches:** league games, derbies, cup finals and big tournaments. - **Sponsor activations:** give partners a fun way to meet fans before and during the match. - **Tournaments:** a prediction for every match in a group stage or a cup. - **A whole season:** a new round of matches every week, with points on a leaderboard. Sports clubs, sports brands, sponsors, media, sports bars and retailers can all use it. A sports brand can tie the game to a new shirt. A bar can give a free round to the fans who guessed right. Our guide to [key moments to launch campaigns in sports](https://scratcher.io/blog/key-moments-to-launch-gamified-campaigns-in-sports) has many more ideas. ## 5 ideas for your guess the result game 1. **Predict the score:** fans guess the final score before kick-off. The right answers enter a draw for signed shirts. 2. **Derby day:** run a prediction game for the biggest match of the season, with a sponsor's prize. 3. **Tournament challenge:** a new prediction for every match day, so fans come back again and again. 4. **Group stage challenge:** predict every match in a group, and give prizes to the fans with the most points. 5. **Final four:** let fans predict the semi-finals and the final, and give tickets to the best guessers. ## Tips for a guess the result game that converts ### Tip #1: Launch it at the right time Excitement grows as the event gets closer. Share the game a few days before, and remind people on the day. Close it at kick-off. ### Tip #2: Make it easy to play during the event Many fans will be in the stadium, in a bar or on the sofa. - Put a [QR code](https://scratcher.io/platform/qr-codes) on the big screen or on posters. - Share the game in your newsletter and on social media. - Show it as a [pop-up on your website](https://scratcher.io/platform/pop-ups) in the days before. ### Tip #3: Use prizes that fans love Signed shirts, match tickets, meet-and-greets and merch are worth more to fans than money. A sponsor can also give the prize. See how Scratcher [handles prizes and draws](https://scratcher.io/platform/prizes). ### Tip #4: Collect sign-ups with care Ask for an email and a newsletter permission before the guess. If a sponsor is involved, be clear about who will contact the fans and why. ### Tip #5: Bring people back for the result Send everyone a short email or SMS after the match with the right answer and the winners. It gives you a natural reason to contact your new subscribers — and to invite them to the next game. ### Tip #6: Turn one game into a season Run a new prediction for every match day, so fans have a reason to come back all season. A [leaderboard](https://scratcher.io/platform/formats/leaderboard) can add some friendly competition between the most loyal fans. Want more ideas for fans and followers? Try the [lucky number](https://scratcher.io/platform/formats/lucky-number) game or a [quiz](https://scratcher.io/platform/formats/quiz) about the club's history. Questions ## Questions about the guess the result game [Book a meeting](https://scratcher.io/book-a-meeting) - You add the matches and teams, and players predict the result — like the final score — before a deadline. After the event, you reward the right guesses. It's built as a match-prediction game you add in the editor. - Yes. You choose the prizes and how many there are. You can reward everyone who guessed right or pick winners in a draw among them. - Yes. Add your club colors, photos, logo and texts — and your sponsor's logo if you like. You can also [start from a template](https://scratcher.io/templates). - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share it in newsletters, on social media or with a QR code in the arena. - Yes. You decide what you ask for in the form, add your own consent text and choose when the data is deleted. Scratcher is [ISO 27001 certified](https://scratcher.io/security). ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Prediction Games: How Brands Use 'Guess the Result' Around Sports](https://scratcher.io/blog/prediction-game-marketing) - Sports - February 16, 2026 [Prediction Games: How Brands Use 'Guess the Result' Around Sports](https://scratcher.io/blog/prediction-game-marketing)Fans already have an opinion about the next match. A prediction game turns it into signups, sponsor value and repeat visits. Here… [Gamification for Sporting Events: Marketing That Moves the Crowd](https://scratcher.io/blog/gamification-strategy-for-sporting-events-marketing-that-moves-the-crowd) - Sports - July 20, 2024 [Gamification for Sporting Events: Marketing That Moves the Crowd](https://scratcher.io/blog/gamification-strategy-for-sporting-events-marketing-that-moves-the-crowd)Top tips and inspiration for using gamification at sporting events, including Jägermeister's festival Slot Machine with an 88% co… [Running Online Competitions in Denmark and the EU: What to Check Before You Launch](https://scratcher.io/blog/running-online-competitions-denmark-eu) - Guides - September 4, 2026 [Running Online Competitions in Denmark and the EU: What to Check Before You Launch](https://scratcher.io/blog/running-online-competitions-denmark-eu)Using a prize to collect sign-ups? Here are the topics to check before you launch a competition in Denmark or the EU, from consen… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first prediction game today Add the match, set the prizes and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a prediction game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)