--- title: "Guess the Word Game for Brands: Word Puzzles | Scratcher" description: "Make a guess the word game for your brand. Give a hint, let players type the answer and reward the right guesses with prizes. Try it free for 14 days." url: https://scratcher.io/platform/formats/guess-the-word language: en --- ![Guess the word game for brands: word puzzles](https://scratcher.io/img/containers/assets/formats/guess-the-word.webp/8f321acabbcc859ff6836b6d98508b20/guess-the-word.webp) Skill game format # Guess the word game for brands: word puzzles A little word puzzle with a big pay-off. In the guess the word game, players get a hint or a picture and type in the word they think it is. Get it right, and they win. It's a smart word guessing game that makes people think about your brand, your products and your campaign. [Create a guess the word game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the guess the word game Guess the word is a skill game for people who like words. You pick the word — a product name, a campaign slogan, a seasonal theme or a secret code. Players see a hint, a picture or a short text and type in their answer. They get instant feedback and can try again, as many times as you allow. You decide how hard it is. Choose the length of the word, which characters to use and how many letters to reveal as hints. Add your pictures, colors and texts, and the game feels like a natural part of your campaign. - Your own word, hint and picture - Reveal letters to make it easier - Instant feedback on every guess - Works on phones and computers ![About the guess the word game](https://scratcher.io/img/containers/assets/library/guess-the-word-2.webp/ffa5be5e86737b7015297b751022298f/guess-the-word-2.webp) Real examples ## Guess the word examples See how brands use the guess the word. [Skill gamesGuess the word](https://scratcher.io/platform/formats/guess-the-word) [Skill gamesMemory game](https://scratcher.io/platform/formats/memory-game) [Skill gamesDrop game](https://scratcher.io/platform/formats/drop-game) [Skill gamesHit the target](https://scratcher.io/platform/formats/hit-the-target) [Skill gamesPuzzle game](https://scratcher.io/platform/formats/puzzle-game) [Skill gamesSlice it](https://scratcher.io/platform/formats/slice-it) Why guess the word ## Four reasons to choose a word game Makes people thinkPlayers focus on your hint and your brand while they look for the answer. Great for launchesHide the name of a new product or collection, and let people guess it first. People try againPlayers can guess more than once, so they stay with you until they get it right. Sign-ups before the gameAdd a short form, and collect emails and newsletter permissions from every player. --- How it works ## Make your guess the word in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made guess the word template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More skill games ## Other similar game concepts Like guess the word? These skill games also make people think. [Puzzle game Skill](https://scratcher.io/platform/formats/puzzle-game) [Memory game Skill](https://scratcher.io/platform/formats/memory-game) [Lucky number Skill](https://scratcher.io/platform/formats/lucky-number) [Guess the result Skill](https://scratcher.io/platform/formats/guess-the-result) [See all formats](https://scratcher.io/platform/formats) Why a word game ## Where guess the word shines ![Product launches](https://scratcher.io/img/containers/assets/illustrations/guess-the-word-7-0.webp/ad715053154ecd1d3aa4c21ebc9d78e2/guess-the-word-7-0.webp) Product launchesHide the name of your new product, and give everyone who guesses it an early-bird discount. [Read more: Product launches](https://scratcher.io/platform/prizes) ![Newsletter teasers](https://scratcher.io/img/containers/assets/illustrations/guess-the-word-7-1.webp/9511ae325ffe50d69f689ccd5dc7c8e0/guess-the-word-7-1.webp) Newsletter teasersPut a hint in your newsletter or SMS, and let readers guess the word on your website. [Read more: Newsletter teasers](https://scratcher.io/platform/newsletter-sms) ![Events and festivals](https://scratcher.io/img/containers/assets/illustrations/guess-the-word-7-2.webp/50a7635e2e5519657e05e4b0ecf4e74d/guess-the-word-7-2.webp) Events and festivalsLet fans guess the name of the next artist, and give away tickets or merch. [Read more: Events and festivals](https://scratcher.io/platform/social-media) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a guess the word campaign works Guess the word is easy to understand. Players see a clue — a short text, a picture or a few letters — and type in the word they think is right. The game tells them right away if they are right. If not, they can try again. A campaign usually starts with a short sign-up form, where people give their name, email and perhaps a newsletter permission. Then they guess. When they find the word, they can win a prize, get a discount code or be entered into a draw. You decide what a right answer is worth. You also decide how hard the game is. A short word with a clear picture is quick. A longer word with only a small hint takes more thought. If people get stuck, you can reveal one or more letters to help them along. Word games also travel well. The hint can live in a newsletter, a social media post or a poster, while the game itself sits on your website. That makes it easy to connect several channels in one campaign. ## When to use a guess the word game The word game works best when the answer itself means something. Use it to: - **Launch something new:** let people guess the name of a new product, a flavour or a collection. - **Build excitement:** tease an artist, a guest or a destination before you reveal it. - **Make people remember a message:** the word can be your slogan, a value or the theme of your campaign. - **Run a code hunt:** hide letters in your newsletter, on social media or in your store, and let people put the word together. It fits retail and webshops, food and drink, events and entertainment, media and education. A café can let people guess the new seasonal drink. A festival can let fans guess the next name on the line-up. ## 5 ideas for your guess the word game 1. **Name the new product:** show a picture of the packaging with the name hidden, and give early access to those who guess it. 2. **Menu mystery:** describe a new dish in three words, and let people guess what it is. 3. **Line-up reveal:** give fans a hint about the next artist and let them guess the name to win tickets. 4. **Christmas word:** a festive word behind one door of your [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar). 5. **Secret code:** hide one letter a day on social media, and let your followers guess the full word at the end of the week. ## Tips for a guess the word game that converts ### Tip #1: Make the hint fair The game should be a challenge, not a riddle that nobody can solve. - Test the hint on a few people who don't know the answer. - Use a picture if the word is hard to describe. - Reveal a letter or two if the word is long. ### Tip #2: Choose a word that helps your brand The best words are the ones you want people to remember: a product name, a campaign theme or a season. That way, the game does more than entertain — it teaches people something about you. ### Tip #3: Ask for the sign-up first Put a short form before the game, and only ask for what you will use. An email and a newsletter permission are often enough. Read more about [lead generation with games](https://scratcher.io/platform/lead-generation). ### Tip #4: Reward the right answers Give a small prize to everyone who guesses the word, like a discount code or free shipping. For a bigger prize, pick winners in a draw. Scratcher can [handle the prizes and the draw for you](https://scratcher.io/platform/prizes). ### Tip #5: Spread the clues across channels A word game is perfect for teasers. Share hints in your newsletter, on social media and in your store, and send everyone to the same game. That way, one game can bring people in from many places. ### Tip #6: Follow up with the answer When the campaign ends, tell your new subscribers what the word was and why it matters — for example, with a link to the new product. Connect Scratcher to your email tool through our [integrations](https://scratcher.io/platform/integrations), so the follow-up goes out on time. Like games that make people think? Try the [puzzle game](https://scratcher.io/platform/formats/puzzle-game) or the [memory game](https://scratcher.io/platform/formats/memory-game) for another kind of challenge. Questions ## Questions about the guess the word game [Book a meeting](https://scratcher.io/book-a-meeting) - Players see a hint or a picture and type in the word they think is right. They get instant feedback, and when they guess correctly, they see the result. - Yes. You choose the prizes and how many there are. You can give a prize to everyone who guesses right or pick winners in a draw. - Yes. You pick the word, the hint and the picture, and add your logo, colors and texts. You can also [start from a template](https://scratcher.io/templates). - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share it in newsletters, on social media or with a QR code. - Yes. You decide what you ask for in the form, add your own consent text and choose when the data is deleted. Scratcher is [ISO 27001 certified](https://scratcher.io/security). ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first word game today Pick a template, choose your word and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a word game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)