--- title: "Hit the Target Game for Brands: Aim, Shoot & Win | Scratcher" description: "Make a hit the target game with your own targets. Players aim, shoot and score points to win prizes, and you get sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/hit-the-target language: en --- ![Hit the target game for brands: aim, shoot & win](https://scratcher.io/img/containers/assets/formats/hit-the-target.webp/78746e69720c74bc7055ab277acdb3b3/hit-the-target.webp) Skill game format # Hit the target game for brands: aim, shoot & win Aim, shoot and score. In the hit the target game, players tap or click on moving targets to collect points before the time runs out. It's a quick shooting game full of action — and a fun way to get people to play, sign up and come back for another round. [Create a hit the target game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the hit the target game Hit the target is a skill game about speed and aim. Targets fly across the screen, and players try to hit as many as they can. Every hit gives points. When the time is up, the score decides if they win. The targets can be anything: your products, your logo, discount tags, balloons or seasonal icons. You choose how they move, how many points they give and how long the game lasts. You can even change the cursor, so players aim with something that fits your brand. - Your own targets, background and cursor - Moving targets on paths you choose - A time limit and a score to win - Works on phones and computers ![About the hit the target game](https://scratcher.io/img/containers/assets/library/hit-the-target-2.webp/e105f33ce2b255101f22abc1df16712b/hit-the-target-2.webp) Real examples ## Hit the target examples See how brands use the hit the target. [Skill gamesHit the target](https://scratcher.io/platform/formats/hit-the-target) [Skill gamesMemory game](https://scratcher.io/platform/formats/memory-game) [Skill gamesDrop game](https://scratcher.io/platform/formats/drop-game) [Skill gamesPuzzle game](https://scratcher.io/platform/formats/puzzle-game) [Skill gamesSlice it](https://scratcher.io/platform/formats/slice-it) [Skill gamesSmash it](https://scratcher.io/platform/formats/smash-it) Why hit the target ## Four reasons to choose a target game Easy to understandAim and hit. Nobody needs instructions, so people start playing right away. Made for one more tryA short game with a score makes people want to beat their last result. Your products in focusWhen your products are the targets, players look at them the whole time they play. Sign-ups before the gameAdd a short form, and collect emails and newsletter permissions from every player. --- How it works ## Make your hit the target in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made hit the target template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More skill games ## Other similar game concepts Like hit the target? These skill games are full of action too. [Drop game Skill](https://scratcher.io/platform/formats/drop-game) [Smash it Skill](https://scratcher.io/platform/formats/smash-it) [Slice it Skill](https://scratcher.io/platform/formats/slice-it) [Tap it Skill](https://scratcher.io/platform/formats/tap-it) [See all formats](https://scratcher.io/platform/formats) Why a target game ## Where a hit the target game shines ![Pre-event excitement](https://scratcher.io/img/containers/assets/illustrations/hit-the-target-7-0.webp/f7d71b4ebb3e875004de5cd41ae077a1/hit-the-target-7-0.webp) Pre-event excitementUse tickets, merch or team logos as targets before a concert, a festival or a big match. [Read more: Pre-event excitement](https://scratcher.io/platform/social-media) ![Discounts to hit](https://scratcher.io/img/containers/assets/illustrations/hit-the-target-7-1.webp/7bd5dec8fa04b78a9e36c2cc69b19aaa/hit-the-target-7-1.webp) Discounts to hitLet players shoot at discount tags and give the best scorers a unique code for your webshop. [Read more: Discounts to hit](https://scratcher.io/platform/prizes) ![A game in your pop-up](https://scratcher.io/img/containers/assets/illustrations/hit-the-target-7-2.webp/c825bce1c56b5ab37c8c2c63268da668/hit-the-target-7-2.webp) A game in your pop-upShow the game as a pop-up on your website and turn visitors into subscribers. [Read more: A game in your pop-up](https://scratcher.io/platform/pop-ups) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a hit the target campaign works Hit the target is a simple aim-and-shoot game. Targets appear on the screen and move along paths you choose. Players tap or click on them as fast as they can. Each hit gives points, and the game ends when the time runs out. Like most Scratcher games, it usually starts with a short sign-up form. People give their name and email, and perhaps a newsletter permission. Then they play. When the game is over, they see their score and the result. You decide what a good score is worth: an instant prize, a discount code or a place in a draw. Everything can look like your brand. You upload the targets, the background and even the cursor. Change the speed, the paths and the number of points per target to make the game easier or harder. Because one round only takes a short while, the game fits well into a busy day. People can play on the bus, in a break or while they wait in line — and still feel they have done something worth a prize. ## When to use a hit the target game The target game is fast and full of action. It works well when you want to: - **Get attention quickly:** the game starts in seconds and is easy to understand. - **Build excitement before an event:** concerts, matches, store openings and product launches. - **Highlight products:** your products or logo can be the targets. - **Bring people back:** a score invites players to try again and do better. Retail and webshops, food and drink, sports clubs, events and travel brands can all use it. A travel brand can let people hit suitcases and suns. A health brand can use fruit and water bottles. A sports club can let fans aim at footballs. ## 5 ideas for your hit the target game 1. **Discount shooting range:** targets show 10%, 20% and 30% off. The score decides which discount people win. 2. **Matchday challenge:** fans hit footballs before kick-off and enter a draw for match tickets. 3. **Product hunt:** mix your new product in with other items, and only the new product gives points, so players have to look closely. 4. **Seasonal fun:** pumpkins at Halloween, snowballs at Christmas or Easter eggs in spring. 5. **Festival warm-up:** hit the band logos and win tickets or merch before the event. ## Tips for a hit the target game that converts ### Tip #1: Start easy A game that feels impossible makes people give up. Let the targets move slowly enough that everyone gets a few hits. Ask a few colleagues to play before launch, and adjust the speed if most of them miss the winning score by a lot. ### Tip #2: Make targets big enough for a thumb Most people will play on their phone. - Use targets that are easy to tap. - Keep the background calm, so the targets stand out. - Test the game on a small screen before you go live. ### Tip #3: Be clear about what people can win Show the prize on the start page and tell people what score they need. A clear goal makes people try harder. Use instant wins, unique discount codes or daily draws — see the options on our [prizes page](https://scratcher.io/platform/prizes). ### Tip #4: Collect the right data Ask for an email and a newsletter permission before the game. If you want to know more, add one question that helps you send better offers later. Read more about [lead generation with games](https://scratcher.io/platform/lead-generation). ### Tip #5: Use the score to keep people playing Let people play more than once, and show them their best score. A [leaderboard](https://scratcher.io/platform/formats/leaderboard) adds a friendly competition and gives fans a reason to come back. ### Tip #6: Send the data where you need it Connect Scratcher with your email tool or CRM, so new sign-ups get a welcome email right away. See our [integrations](https://scratcher.io/platform/integrations). When the campaign is over, look at how many people played, how many signed up and how often they came back. Use what you learn to plan your next game. Looking for something similar? The [drop game](https://scratcher.io/platform/formats/drop-game) is about catching instead of aiming, and [smash it](https://scratcher.io/platform/formats/smash-it) lets players smash objects for points. Questions ## Questions about the hit the target game [Book a meeting](https://scratcher.io/book-a-meeting) - Targets appear on the screen, and players tap or click on them to score points. The game ends when the time runs out, and the score decides the result. - Yes. You choose the prizes and how many there are, and you set the score people need. You can also put all players into a draw. - Yes. Upload your own targets, background and cursor, and add your logo and colors. You can also [start from a template](https://scratcher.io/templates). - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share the link in newsletters, on social media or with a QR code. - Yes. You decide what you ask for in the form, add your own consent text and choose when the data is deleted. Scratcher is [ISO 27001 certified](https://scratcher.io/security). ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first target game today Pick a template, add your targets and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a target game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)