How an interactive graphic campaign works
An interactive graphic starts with a picture. You add clickable spots on top of it, and each spot leads to its own page. That page can show a product with a link to your shop, tell a short story, ask a question or start a game. People choose where to click, so every visit is a little different.
The picture is what makes it work. A living room full of your furniture, a fridge full of your products or a map of your festival is much more fun to explore than a list. People look for details, click on what catches their eye and come across things they didn't know you had.
You can also open the spots one by one on set dates. That turns your own picture into a calendar — a house with windows, a Christmas tree with baubles or a city with shops — just like a Christmas calendar, only with your own design.
When to use an interactive graphic
An interactive graphic is a great choice when you have a lot to show and want people to discover it by themselves. Use it when you want to:
- Show your products in a real setting, like a room, a kitchen or an outfit.
- Guide people at an event with a clickable floor plan.
- Run a hidden-object hunt where people find products or prizes in the picture.
- Explain something step by step, like how a product works or the story of your brand.
- Build a calendar on your own picture for Christmas, Easter or a campaign month.
Interactive graphics are popular with furniture and interior brands, retail, food and drinks, travel, theme parks, trade shows and B2B companies with a big product range. For events, read how interactive floor maps drive trade show traffic, and find more seasonal ideas in our Christmas campaign ideas.
5 ideas for your interactive graphic
- Shop the room: a living room or a kitchen where every piece of furniture links to the product.
- The festival map: a map of the site with stages, food and sponsors, each with its own page.
- Find the hidden products: hide five products in a busy picture and ask people to find them all to enter the draw.
- The advent house: a house with 24 windows that open one day at a time, each with a gift or an offer.
- Behind the scenes: a picture of your factory, farm or shop where each spot tells part of your story.
Tips for an interactive graphic that converts
Tip #1: Pick a picture with a lot to discover
The picture should invite people to look closer. A busy scene with many details works better than a plain product shot.
- Use a picture that looks good on a phone, where most people will see it.
- Make it clear what people can click, for example with small markers.
Tip #2: Keep each spot short
Every click should give people something quickly: a picture, a sentence and a button.
- One product or one message per spot.
- Link to your shop when a spot shows a product.
Tip #3: Give people a reason to click everything
Curiosity gets people started. A goal keeps them going.
- Hide a discount code or a prize behind one of the spots.
- Ask people to find all the spots to enter a competition.
- Read more about prizes.
Tip #4: Collect sign-ups the right way
Ask for an email and newsletter permission before people explore or before they can win. Keep the form short, and send the sign-ups straight to your email tool with our integrations. Read more about how games help with lead generation.
An interactive graphic turns a picture into a small journey through your brand. Start with one image, add a few spots and see where people click.
