--- title: "Lucky Number Game for Brands: Guess & Win | Scratcher" description: "Make a lucky number game: players guess the winning number or code to win prizes, and you collect sign-ups along the way. Try it free for 14 days." url: https://scratcher.io/platform/formats/lucky-number language: en --- ![Lucky number game for brands: guess & win](https://scratcher.io/img/containers/assets/formats/lucky-number.webp/74ad4f1ac25edcdaf41d7efd5996efea/lucky-number.webp) Skill game format # Lucky number game for brands: guess & win Can you guess the winning number? In the lucky number game, players type in the number or code they think is right. If it matches the winning one, they win a prize. It's a quick guess the number game full of suspense — and an easy way to get people to sign up and play. [Create a lucky number game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the lucky number game The lucky number game is simple: there is a winning number — or several — and players try to guess it. They type in their guess and find out right away if it matches. It takes seconds to play, and the moment before the answer is always exciting. You set the rules. Choose how many digits or characters the code has, so the game is as easy or as hard as you like. Reveal one or more characters as a hint, give out instant prizes for the right guess, or enter the players into a draw. Add your colors, texts and pictures to make it part of your campaign. - Choose how many digits the code has - Reveal characters as hints - Instant prizes or entries into a draw - Works on phones and computers ![About the lucky number game](https://scratcher.io/img/containers/assets/library/lucky-number-2.webp/9af4ae7a889aea932b203339b419aace/lucky-number-2.webp) Real examples ## Lucky number examples See how brands use the lucky number. [Skill gamesLucky number](https://scratcher.io/platform/formats/lucky-number) [Skill gamesMemory game](https://scratcher.io/platform/formats/memory-game) [Skill gamesDrop game](https://scratcher.io/platform/formats/drop-game) [Skill gamesHit the target](https://scratcher.io/platform/formats/hit-the-target) [Skill gamesPuzzle game](https://scratcher.io/platform/formats/puzzle-game) [Skill gamesSlice it](https://scratcher.io/platform/formats/slice-it) Why lucky number ## Four reasons to choose a lucky number game Simple to playType in a number and see what happens. Nobody needs to read any rules. Real suspenseThe second before the answer shows is what makes the game exciting. Great for code huntsHide the code or a hint in your store, on packaging or in a newsletter. Sign-ups before the gameAdd a short form, and collect emails and newsletter permissions from every player. --- How it works ## Make your lucky number in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made lucky number template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More skill games ## Other similar game concepts Like lucky number? These games are just as quick to play. [Guess the word Skill](https://scratcher.io/platform/formats/guess-the-word) [Guess the result Skill](https://scratcher.io/platform/formats/guess-the-result) [Tap it Skill](https://scratcher.io/platform/formats/tap-it) [Memory game Skill](https://scratcher.io/platform/formats/memory-game) [See all formats](https://scratcher.io/platform/formats) Why a lucky number game ## Where lucky number shines ![Codes in your store](https://scratcher.io/img/containers/assets/illustrations/lucky-number-7-0.webp/c8a9e17fc1df15aaa66e3397d14a8a04/lucky-number-7-0.webp) Codes in your storePrint a hint on a poster or a receipt with a QR code, and send shoppers to the game. [Read more: Codes in your store](https://scratcher.io/platform/qr-codes) ![Instant prizes](https://scratcher.io/img/containers/assets/illustrations/lucky-number-7-1.webp/15371e7308550f6c3bae6af7ff72c5d3/lucky-number-7-1.webp) Instant prizesGive a unique discount code to everyone who guesses right, and turn players into buyers. [Read more: Instant prizes](https://scratcher.io/platform/prizes) ![Newsletter fun](https://scratcher.io/img/containers/assets/illustrations/lucky-number-7-2.webp/fee2a77160252fedbc717b67d7c779bc/lucky-number-7-2.webp) Newsletter funSend a hint in your newsletter or SMS, and give readers a fun reason to click. [Read more: Newsletter fun](https://scratcher.io/platform/newsletter-sms) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a lucky number campaign works A lucky number game has one or more winning numbers or codes, which you type in or upload. Players type in the number they think it is. If their guess matches, they win. If not, they see a friendly message and can try again if you allow it. You decide how often each person can play. Like most Scratcher games, it usually starts with a short sign-up form, where people give their name, email and perhaps a newsletter permission. Then they guess. The prize can be an instant win, a unique discount code or an entry into a draw. You decide what happens for right and wrong guesses. You control how hard it is. A short code with few digits gives more people a chance. A longer code makes the win feel rarer. If you want to help people along, you can reveal one or more characters as a hint. The lucky number game sits somewhere between luck and skill. With no hints, it is mostly a game of chance, like a scratch card. With hints spread across your channels, it becomes a small hunt, where the most curious players have the best odds. Pick the mix that fits your goal. ## When to use a lucky number game The lucky number game is quick and full of suspense. It works well when you want to: - **Get many people to play:** it takes seconds, and anyone can do it. - **Run a code hunt:** hide hints in your store, on your packaging, in your newsletter or on social media. - **Create a buzz around a launch or an event:** "Guess the code and win tickets" is easy to share. - **Drive traffic between channels:** a hint in one place sends people to the game in another. It suits retail and webshops, food and drink, events and entertainment, and any brand that wants a fast, simple game. A restaurant can give away a free meal. A festival can give away VIP passes to the people who crack the code. ## 5 ideas for your lucky number game 1. **Crack the code:** a three-digit code opens a treasure chest with a discount inside. 2. **Receipt hunt:** print a hint on receipts, and let shoppers scan a [QR code](https://scratcher.io/platform/qr-codes) and play. 3. **Birthday number:** let people guess the year your company was founded, and celebrate your anniversary with prizes. 4. **Countdown to launch:** reveal one digit of the code each day before a big launch. 5. **Festival access:** the right code wins tickets or a backstage pass. ## Tips for a lucky number game that converts ### Tip #1: Find the right level of difficulty If nobody wins, people lose interest. If everybody wins, the prize feels cheap. - Use fewer digits when you want many winners. - Use more digits and hints for a real challenge. - Test the game before you go live. ### Tip #2: Make the hints part of the campaign Hints are a great way to send people to your other channels. Put one in your newsletter, one on social media and one in your store. People who follow all your channels have a better chance, and that feels fair. ### Tip #3: Be clear about the prizes Show the prize on the start page and explain how to win. Use instant wins for a quick thrill, or a draw for one big prize. You can mix both. See the options on our [prizes page](https://scratcher.io/platform/prizes). ### Tip #4: Ask only for what you need The game is quick, so keep the form short. An email and a newsletter permission are often enough. Read more about [lead generation with games](https://scratcher.io/platform/lead-generation). ### Tip #5: Don't leave people empty-handed A wrong guess can still end on a good note. Show a friendly message and a small reward, like free shipping, so people still feel good about your brand. A link to your shop or your newest products turns the end of the game into a next step. ### Tip #6: Send the data where you use it Connect Scratcher to your email tool or CRM through our [integrations](https://scratcher.io/platform/integrations), so new sign-ups get a welcome email right away. When the campaign ends, check where your players came from and which hints worked best. Like guessing games? Try [guess the word](https://scratcher.io/platform/formats/guess-the-word) for a word challenge, or [guess the result](https://scratcher.io/platform/formats/guess-the-result) to let fans predict the score of a match. Questions ## Questions about the lucky number game [Book a meeting](https://scratcher.io/book-a-meeting) - Players type in the number or code they think is right. If it matches the winning number, they win a prize or an entry into a draw. - Yes. You choose the prizes and how many there are, and you control how hard the code is with the number of digits and hints. - Yes. Add your logo, colors, pictures and texts, or [start from a template](https://scratcher.io/templates) and change it in the editor. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share it in newsletters, on social media or with a QR code. - Yes. You decide what you ask for in the form, add your own consent text and choose when the data is deleted. Scratcher is [ISO 27001 certified](https://scratcher.io/security). ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first lucky number game today Pick a template, set the winning number and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a lucky number game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)