--- title: "Mystery Box Game for Brands: Pick a Box & Win | Scratcher" description: "Create a mystery box game where people pick a box and win a prize. Build curiosity, collect sign-ups and drive sales. Try it free for 14 days." url: https://scratcher.io/platform/formats/mystery-box language: en --- ![Mystery box game for brands: pick a box & win](https://scratcher.io/img/containers/assets/formats/mystery-box.webp/7f3f8227fc457d35f107ee3d46876c72/mystery-box.webp) Luck game format # Mystery box game for brands: pick a box & win Three boxes, one choice. People pick the box they think hides a prize and open it to see what is inside. A mystery box giveaway builds curiosity in seconds and turns a simple offer into a small moment of excitement. [Create a mystery box](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the mystery box The mystery box game is all about curiosity. People sign up, look at a row of boxes and pick one. The box opens and shows their prize — or a friendly message to try again. You decide how many boxes there are, how they are placed and what they look like. Use the same picture for every box, or give each one its own look: gift boxes, product packages or Easter eggs. A shuffle effect mixes the boxes before people pick, which makes the pick-a-box moment even more fun. - People choose the box themselves - Use one picture for all boxes or a different one for each - Add a shuffle effect before people pick - Works as a landing page, pop-up or embed ![About the mystery box](https://scratcher.io/img/containers/assets/library/mystery-box-2.webp/de9d24b6a044645af0b26a87c5d09543/mystery-box-2.webp) Real examples ## Mystery box examples See how brands use the mystery box. [Reinventing Product Sampling: Burger King’s Gamified New Whopper Launch](https://scratcher.io/customers/reinventing-product-sampling-burger-kings-gamified-whopper-launch) 45.5% redemption rate for free Whopper coupons - Burger King - Customer Activation [Reinventing Product Sampling: Burger King’s Gamified New Whopper Launch](https://scratcher.io/customers/reinventing-product-sampling-burger-kings-gamified-whopper-launch)[Read the case: Reinventing Product Sampling: Burger King’s Gamified New Whopper Launch](https://scratcher.io/customers/reinventing-product-sampling-burger-kings-gamified-whopper-launch) [Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) 150% boost in marketing permissions - Wolt - Brand Engagement [Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis)[Read the case: Wolt’s Gamification Campaign Led to Holistic Upgrades Across Multiple KPIs](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) [Game On for B2B Growth: Scandinavian Print Group’s Gamification Strategy](https://scratcher.io/customers/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy) 18 brands engaged with gamification - Scandinavian Print Group - Lead Generation [Game On for B2B Growth: Scandinavian Print Group’s Gamification Strategy](https://scratcher.io/customers/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy)[Read the case: Game On for B2B Growth: Scandinavian Print Group’s Gamification Strategy](https://scratcher.io/customers/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy) ## Wolt's winter mystery box campaign 200,000+ people took part 150% more marketing permissions 16% more Wolt Plus subscriptions --- How it works ## Make your mystery box in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made mystery box template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More luck games ## Other similar game concepts Like the mystery box? These luck games are just as quick to play. [Gift surprise Luck](https://scratcher.io/platform/formats/gift-surprise) [Scratch card Luck](https://scratcher.io/platform/formats/scratch-card) [Spin the wheel Luck](https://scratcher.io/platform/formats/spin-the-wheel) [Roll the dice Luck](https://scratcher.io/platform/formats/roll-the-dice) [See all formats](https://scratcher.io/platform/formats) Why a mystery box ## Why brands love the mystery box ![Perfect for product sampling](https://scratcher.io/img/containers/assets/illustrations/mystery-box-7-0.webp/f8e5670f9d43d75e7e75f4efcf2362e1/mystery-box-7-0.webp) Perfect for product samplingHide free products or samples in the boxes and give people a reason to visit your store to pick them up. [Read more: Perfect for product sampling](https://scratcher.io/platform/prizes) ![A great game pop-up](https://scratcher.io/img/containers/assets/illustrations/mystery-box-7-1.webp/9d2c355b10705b0748c6f9a8702591f7/mystery-box-7-1.webp) A great game pop-upA row of boxes in a pop-up is hard to ignore. Visitors pick a box and leave their email on the way. [Read more: A great game pop-up](https://scratcher.io/platform/pop-ups) ![Fits any season](https://scratcher.io/img/containers/assets/illustrations/mystery-box-7-2.webp/3e326bc91560b1d188ce21eaed097820/mystery-box-7-2.webp) Fits any seasonTurn the boxes into Easter eggs, hearts or Christmas presents in minutes with your own pictures. [Read more: Fits any season](https://scratcher.io/platform/editor) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a mystery box campaign works A mystery box campaign gives people a choice — and that is what makes it work. They open your campaign, fill in a short form and see a row of closed boxes. They pick one, the box opens, and the prize inside is theirs. Even though the result is decided by luck, choosing the box yourself feels personal. In the editor you decide how many boxes (1 to 10) and rows to show, how much space there is between them and what each box looks like. You can add a shuffle effect that mixes the boxes before people choose. You also decide which prizes can be won, how many of each and when, so your prize budget lasts the whole campaign. Winners see their prize right away and can get it by email too (with the Email module, included on Professional or as an add-on). Unique discount codes and barcodes are handed out for you, and every sign-up goes on to your email tool through our [integrations](https://scratcher.io/platform/integrations). ## When to use a mystery box The mystery box is a good fit when you want curiosity to do the work: - **Product launches and sampling:** hide the new product in the boxes and let people win a taste. - **Seasonal campaigns:** Easter eggs, Valentine's hearts and Christmas presents all make great boxes. - **App and loyalty growth:** use the boxes to give out member perks and free trials. - **Website pop-ups:** a row of boxes is a friendly way to ask for an email. Read more about [lead generation](https://scratcher.io/platform/lead-generation). - **Spreading out store visits:** daily prizes that are picked up in store bring people in over several days instead of all at once. Food delivery, fast food, retail and energy brands all use it. [Burger King](https://scratcher.io/customers/reinventing-product-sampling-burger-kings-gamified-whopper-launch) launched its new Whopper with a mystery box game, and 45.5% of the free Whopper coupons were redeemed in store. [Wolt](https://scratcher.io/customers/wolts-gamification-campaign-led-to-holistic-upgrades-across-multiple-kpis) reached more than 200,000 participants with a winter mystery box and grew its marketing permissions by 150%. ## 6 ideas for your mystery box 1. **Easter egg hunt:** turn the boxes into eggs and hide discounts and chocolate prizes inside. 2. **Free sample box:** give away your new product and send winners to the nearest store. 3. **Valentine's hearts:** three heart-shaped boxes with gifts for two. 4. **Member perk box:** let loyalty members pick a box once a week for a small reward. 5. **Christmas present pick:** a new set of presents every day in December. 6. **Black Friday boxes:** hide a different discount in each box and let people pick their deal. ## Tips for a mystery box that converts ### Tip #1: Keep the choice small Too many boxes slow people down. - Three to six boxes is usually enough. - Make the boxes big enough to tap easily on a phone. - Use the shuffle effect to add a bit of suspense. ### Tip #2: Make the boxes match the prize - Use your own packaging as the boxes for a product giveaway. - Match the boxes to the season or the campaign theme. - Show a picture of the prize when the box opens. ### Tip #3: Plan your prizes - Mix a few big prizes with many small ones. - Use a free trial or member perk as a consolation prize — Wolt used Wolt Plus this way. - Set limits in [prizes](https://scratcher.io/platform/prizes), so prizes last until the end. ### Tip #4: Show it where people already are - Run the mystery box as a [pop-up](https://scratcher.io/platform/pop-ups) on your website — our [pop-up guide](https://scratcher.io/blog/how-to-create-high-converting-pop-ups-with-scratcher) uses it as the example. - Promote it with paid social, in-app banners or your newsletter. - Put a [QR code](https://scratcher.io/platform/qr-codes) on posters or packaging, so people in your store can play on their phone. ### Tip #5: Turn winners into customers A mystery box creates a good feeling. Use it while it lasts. - Give each winner a clear next step, like "Pick up your free burger at your nearest restaurant" or "Use your code before Sunday". - Make coupons easy to show at the till, for example with a barcode. - Send everyone who signed up a welcome email with an offer, so the people who did not win still have a reason to buy. Want a single gift instead of a choice? Try the [gift surprise](https://scratcher.io/platform/formats/gift-surprise). Or keep the reveal simple with a [scratch card](https://scratcher.io/platform/formats/scratch-card). For more inspiration, see the mystery egg in our [top 5 Easter campaigns](https://scratcher.io/blog/easter-gamification-marketing-klaviyo-shopify-roi). Questions ## Questions about the mystery box [Book a meeting](https://scratcher.io/book-a-meeting) - People sign up, look at a row of closed boxes and pick one. The box opens and shows what they won, and the prize can also be sent by email. - Yes. You decide which prizes there are, how many of each can be won and when. You can also give everyone [a consolation prize](https://scratcher.io/platform/prizes), like a discount code. - Yes. Choose how many boxes and rows to show, and upload one picture for all of them or a different picture for each box. Add your logo, colors and background. - As a landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. Share the link in newsletters, by text message, on social media or with a QR code. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and GDPR-friendly. You decide what data you collect, ask for consent in your own words, and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Mystery Box Marketing: Use Surprise to Drive Signups and Sales](https://scratcher.io/blog/mystery-box-marketing) - Guides - June 17, 2026 [Mystery Box Marketing: Use Surprise to Drive Signups and Sales](https://scratcher.io/blog/mystery-box-marketing)A closed box is hard to ignore. Learn how to plan a mystery box campaign, design a prize ladder and turn curiosity into signups, … [Instant Win vs Prize Draw: Which Prize Mechanic Should You Choose?](https://scratcher.io/blog/instant-win-vs-prize-draw) - Guides - July 27, 2026 [Instant Win vs Prize Draw: Which Prize Mechanic Should You Choose?](https://scratcher.io/blog/instant-win-vs-prize-draw)Should people see right away if they won, or enter a draw? We compare the two prize mechanics, explain odds and prize pools and l… [Scratchcard Marketing: How Digital Scratchcards Drive Leads](https://scratcher.io/blog/scratchcard-marketing) - Strategy - June 30, 2025 [Scratchcard Marketing: How Digital Scratchcards Drive Leads](https://scratcher.io/blog/scratchcard-marketing)With a digital scratchcard, visitors scratch to reveal a prize. Here's how this quick, fun game captures leads and boosts sales, … ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first mystery box today Pick a template, add your boxes and prizes and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a mystery box](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)