--- title: "Online Poll Maker for Brands: Let Fans Vote | Scratcher" description: "Make an online poll in minutes. Let people vote with one tap, show the results live and collect sign-ups at the same time. Try it free for 14 days." url: https://scratcher.io/platform/formats/online-poll language: en --- ![Online poll maker for brands: let fans vote](https://scratcher.io/img/containers/assets/formats/online-poll.webp/f0cf3780e76cda4c3cb59ded1672fd72/online-poll.webp) Knowledge format # Online poll maker for brands: let fans vote Ask your audience one simple question and let them vote with a single tap. An online poll is quick to take part in, fun to share and gives you real answers from real people — and it can collect sign-ups at the same time. [Create an online poll](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the online poll The online poll is the quickest way to hear what your audience thinks. Ask a question, add a few answers and let people vote. They can see the results right away or when the poll ends — you decide. Add pictures or video to make the poll more fun, show the votes as numbers or percentages, and use the page after the vote for an offer or a link. Add a sign-up form and a prize, and your poll grows your list too. - One or several answers per person - Show results right away or when the poll ends - Votes shown as numbers or percentages - Pictures and video in questions and answers ![About the online poll](https://scratcher.io/img/containers/assets/library/online-poll-2.webp/375a841bd35dc6e1b3b83a301e2a09d9/online-poll-2.webp) Real examples ## Online poll examples See how brands use the online poll. [Knowledge & quizzesOnline poll](https://scratcher.io/platform/formats/online-poll) [Knowledge & quizzesQuiz](https://scratcher.io/platform/formats/quiz) [Knowledge & quizzesVideo quiz](https://scratcher.io/platform/formats/video-quiz) [Knowledge & quizzesPersonality test](https://scratcher.io/platform/formats/personality-test) [Knowledge & quizzesProduct finder](https://scratcher.io/platform/formats/product-finder) [Knowledge & quizzesVote game](https://scratcher.io/platform/formats/vote-game) Why an online poll ## Why use an online poll One tap to take partVoting takes seconds, so many people join in. Starts a conversationPeople love to give their opinion and see what others think. Real customer insightFind out what your audience wants before you decide. Sign-ups as a bonusAdd a short form and a prize, and grow your list while people vote. --- How it works ## Make your online poll in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made online poll template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the online poll? These knowledge formats also let your audience have a say. [Vote game Knowledge](https://scratcher.io/platform/formats/vote-game) [Survey Knowledge](https://scratcher.io/platform/formats/survey) [Rating game Knowledge](https://scratcher.io/platform/formats/rating-game) [Product battle Knowledge](https://scratcher.io/platform/formats/product-battle) [See all formats](https://scratcher.io/platform/formats) Where it works ## Great ways to use an online poll ![Get people talking on social media](https://scratcher.io/img/containers/assets/illustrations/online-poll-7-0.webp/54e26cb5cd2fc71c4f67ba5630edaac1/online-poll-7-0.webp) Get people talking on social mediaA quick question is easy to share and gets people to join in. [Read more: Get people talking on social media](https://scratcher.io/platform/social-media) ![Add a poll to your newsletter](https://scratcher.io/img/containers/assets/illustrations/online-poll-7-1.webp/857157a9d50852d9b1717b5afebdbe44/online-poll-7-1.webp) Add a poll to your newsletterGive your subscribers a reason to click and hear what they think. [Read more: Add a poll to your newsletter](https://scratcher.io/platform/newsletter-sms) ![Follow the votes as they come in](https://scratcher.io/img/containers/assets/illustrations/online-poll-7-2.webp/2f0b32f116528865f73c79cf39f70b65/online-poll-7-2.webp) Follow the votes as they come inSee the votes in near real time and use the results in your planning. [Read more: Follow the votes as they come in](https://scratcher.io/platform/analytics) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How an online poll campaign works An online poll asks one clear question with a few answers. People pick their favourite with a single tap and, if you want, see right away what everyone else voted. It takes seconds to take part, which is why polls get so many answers. In Scratcher you decide whether people can choose one answer or several, and whether the results are shown straight after the vote or only when the poll ends. You can show the number of votes, the percentages or both. Add pictures or video to the question and the answers to make the poll more lively, and use the page after the vote for a message, an offer or a link. Like all our formats, the poll can have a sign-up form and a prize, so a quick vote also grows your newsletter list. ## When to use an online poll A poll is the right choice when you want a quick answer from many people, or when you simply want to start a conversation. - **Product development:** let customers choose the next flavour, color or design. - **Social media:** a light poll is an easy way to get comments and shares. Read more about campaigns on [social media](https://scratcher.io/platform/social-media). - **Sport and events:** let fans vote for player of the match or the theme of the next event. See our tips on [key moments for gamified campaigns in sports](https://scratcher.io/blog/key-moments-to-launch-gamified-campaigns-in-sports). - **Newsletters:** add a one-question poll to your newsletter to get people clicking. - **Customer insight:** find out what matters most to your customers before you plan your next campaign. ## 7 ideas for your online poll 1. **"Which one should we launch next?"** Show two to four new products and let people decide. 2. **"Favourite of the season."** Ask about the best summer drink, Christmas dish or autumn outfit. 3. **"Player of the match."** Let fans pick the best player straight after the final whistle. 4. **"What should we talk about?"** Let your audience choose the topic of your next post, webinar or event. 5. **"Guess what others voted."** Ask people to guess the most popular answer, then show the result. 6. **"This year's trend."** Ask which trend people think will win — and share the results afterwards. 7. **The weekly poll.** One new question every week keeps people coming back. ## Tips for an online poll that converts ### Tip #1: Ask one clear question A poll works because it is quick. Keep it that way. - Ask one question that anyone can answer in a second. - Use two to five answers — more makes it hard to choose. - Write short answers or use pictures instead. ### Tip #2: Show the results at the right time Seeing the results is part of the fun. - Show them straight away if you want people to compare their answer with others. - Wait until the poll ends if you want people to come back, or if you plan to announce a winner. ### Tip #3: Give people a reason to sign up A poll on its own is quick. Add a prize draw for everyone who votes and ask for an email and newsletter permission. Set it up once with [prizes on autopilot](https://scratcher.io/platform/prizes). ### Tip #4: Use the results The votes are real insight from real people. - Share the results on social media or in your newsletter. - Use them when you plan products, offers and content. - Follow the votes in near real time in your [campaign statistics](https://scratcher.io/platform/analytics). ### Tip #5: Put it where people already are - Show the poll as a [pop-up on your website](https://scratcher.io/platform/pop-ups). - Add it to your newsletter. - Share it on social media or with a QR code at your event. ### Tip #6: Go further when you need more If one question isn't enough, try a [survey](https://scratcher.io/platform/formats/survey) with several questions. If you want to crown a winner among many nominees, the [vote game](https://scratcher.io/platform/formats/vote-game) is made for that, and a [product battle](https://scratcher.io/platform/formats/product-battle) pits two options against each other. ## Make your first online poll You can make a poll in minutes: pick a template, write your question and answers, add your brand and share the link. It's one of the quickest ways to get your audience involved. Questions ## Questions about the online poll [Book a meeting](https://scratcher.io/book-a-meeting) - You ask one question with a few answers, and people vote with a single tap. Depending on your settings, they see the results right away or when the poll ends. - Yes. You decide whether people can pick one answer or several. - Yes. You choose whether to show the results straight after the vote or only when the poll is over, and whether to show numbers, percentages or both. - Yes. Add a short form and ask for an email and newsletter permission. [A prize draw](https://scratcher.io/platform/prizes) for everyone who votes gives people an extra reason to sign up. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share the link in newsletters, on social media or with a QR code. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first online poll today Write your question, add your answers and let your audience vote. Try it free for 14 days — no credit card required. [Create an online poll](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)