--- title: "Personality Test Maker for Marketing Campaigns | Scratcher" description: "Make a personality test that gives everyone a matching result. Collect sign-ups, learn what people like and personalise emails. Try it free for 14 days." url: https://scratcher.io/platform/formats/personality-test language: en --- ![Personality test maker for marketing campaigns](https://scratcher.io/img/containers/assets/formats/personality-test.webp/552e41605d62d10b995f64e6872c4d7b/personality-test.webp) Knowledge format # Personality test maker for marketing campaigns Ask a few fun questions and give every person a result that fits them. A personality test is a playful "which one are you?" quiz that people love to finish and share — and it tells you exactly what your audience likes. [Create a personality test](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the personality test The personality test is a quiz with no wrong answers. People answer questions about their habits and tastes, and the answers add up to a personal result: a profile, a character or a matching product. You decide the results, the questions and how many points each answer gives. Every result page can have its own text, picture and button, so you can show the right products or offers to each person. It's a fun way to get to know your audience and to personalise what you send them next. - No right or wrong answers — only results - Questions with text, pictures, ratings or video - A personal result page with its own button - Use the answers to personalise your emails ![About the personality test](https://scratcher.io/img/containers/assets/library/personality-test-2.webp/69870f99d5ef6f40b814ae96001360b9/personality-test-2.webp) Real examples ## Personality test examples See how brands use the personality test. [Mastering Lead Generation with Dansk Boligvurdering](https://scratcher.io/customers/mastering-lead-generation-with-dansk-boligvurdering) 70%+ conversion rate on top campaigns - Dansk Boligvurdering - Lead Generation [Mastering Lead Generation with Dansk Boligvurdering](https://scratcher.io/customers/mastering-lead-generation-with-dansk-boligvurdering)[Read the case: Mastering Lead Generation with Dansk Boligvurdering](https://scratcher.io/customers/mastering-lead-generation-with-dansk-boligvurdering) [Here’s How Yuaia Haircare Lowered Its Lead Price by ~50%](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50) ~50% lower lead price - Yuaia Haircare - Lead Generation [Here’s How Yuaia Haircare Lowered Its Lead Price by ~50%](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50)[Read the case: Here’s How Yuaia Haircare Lowered Its Lead Price by ~50%](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50) [Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification) 120K loyalty program members (up from 25K) - Jacobsen Møbler - Loyalty & Rewards [Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification)[Read the case: Jacobsen Møbler’s Loyalty Programme Grows From 25K to 120K With Gamification](https://scratcher.io/customers/jacobsen-moblers-loyalty-program-grows-from-25k-to-120k-with-gamification) ## WWF Denmark's Spirit Animal test over six months 10,557 participants 31.51% participant conversion rate 450+ hours of total engagement time --- How it works ## Make your personality test in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made personality test template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the personality test? These knowledge formats also help you get to know your audience. [Quiz Knowledge](https://scratcher.io/platform/formats/quiz) [Product finder Knowledge](https://scratcher.io/platform/formats/product-finder) [Swipe it Knowledge](https://scratcher.io/platform/formats/swipe-it) [Survey Knowledge](https://scratcher.io/platform/formats/survey) [See all formats](https://scratcher.io/platform/formats) Why a personality test ## Why brands love the personality test ![A personal routine for every visitor](https://scratcher.io/img/containers/assets/cases/heres-how-yuaia-haircare-lowered-its-lead-price-by-50.webp/34f751fca916bb398dfa4ff297b246d6/heres-how-yuaia-haircare-lowered-its-lead-price-by-50.webp) A personal routine for every visitorYuaia Haircare uses a hair test to give each person a personal hair routine — and tailors its emails to the answers. [Read more: A personal routine for every visitor](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50) ![Guide people to the right product](https://scratcher.io/img/containers/assets/illustrations/personality-test-7-1.webp/1f22f393fe7aab7309fcb4af194cbbd8/personality-test-7-1.webp) Guide people to the right productTurn product discovery into a game and show matching products on the result page. [Read more: Guide people to the right product](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience) ![Personal emails that follow up](https://scratcher.io/img/containers/assets/illustrations/personality-test-7-2.webp/5d8c8425080d6eedd09bef179128322b/personality-test-7-2.webp) Personal emails that follow upSend the answers to your email tool and give every person content that fits their profile. [Read more: Personal emails that follow up](https://scratcher.io/platform/newsletter-sms) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a personality test campaign works A personality test asks people a few light questions about their habits, tastes or preferences. There are no right or wrong answers. Each answer gives points to one or more results, and at the end people see the result that fits them best — a profile, a character or a product. In Scratcher you can use text, pictures, ratings and even video in the questions. You set the points for each answer, and the points decide which result page people see. Every result page can have its own text, picture and button, so you can send people to the products, offers or content that suit them. People usually fill in a short form before they see their result. That makes the personality test one of the most natural ways to collect sign-ups: people want to know the answer, and they are happy to leave their email to get it. ## When to use a personality test A personality test is the right choice when you want people to talk about themselves, so you can get to know them better. - **Lead generation:** a fun "which one are you?" test is easy to share and brings in new sign-ups. See more about [lead generation](https://scratcher.io/platform/lead-generation). - **Guided selling:** match people with the product that fits their needs. Yuaia Haircare uses a hair test to give each visitor a personal hair routine. - **Segmentation:** use the answers to put people in the right email flow, so your follow-up feels personal. - **NGOs and causes:** start a relationship with curiosity, not a donation request. WWF Denmark's Spirit Animal test reached more than 10,500 participants. - **Retail and fashion:** find people's style, taste or gift type and show matching products. ## 7 ideas for your personality test 1. **"What's your spirit animal?"** Match people with an animal — perfect for nature, outdoor and kids' brands. 2. **"What's your style?"** Show outfits, interiors or colors that fit each result. 3. **"Which product is made for you?"** A playful twist on the [product finder](https://scratcher.io/platform/formats/product-finder). 4. **"What kind of traveller are you?"** Recommend destinations or experiences. 5. **"What's your gift type?"** Help people find the perfect gift before Christmas or Valentine's Day. 6. **"What's your routine?"** Skincare, haircare, training or food — and a matching routine as the result. 7. **"Which team member are you?"** A fun way for sports clubs and brands to show their people. ## Tips for a personality test that converts ### Tip #1: Start with the results Decide on your results before you write any questions. Three to six results is usually right. - Give each result a name, a picture and a short, positive description. - Make sure every result feels good to get — nobody wants a boring result. - Link each result to something useful: a product, an offer or a piece of content. ### Tip #2: Keep the questions light People should enjoy answering. - Five to eight questions is plenty. - Use pictures as answers — they are quicker to pick than text. - Ask about everyday things, not hard choices. ### Tip #3: Ask for the sign-up at the right moment Most people want to see their result, so asking for an email before the result works well. Keep the form short and only ask for what you will use. ### Tip #4: Use the answers in your follow-up The answers are the most useful data you get. - Send them to your email tool with our [integrations](https://scratcher.io/platform/integrations). - Build a segment per result from the answers, and start a different email flow for each. - Recommend products that match the result in your [newsletter](https://scratcher.io/platform/newsletter-sms). ### Tip #5: Make the result easy to share People love to share what they got. Add a share button on the result page and run the test on [social media](https://scratcher.io/platform/social-media), where most of WWF Denmark's Spirit Animal traffic came from. ### Tip #6: Add a prize A prize draw or a small discount gives people one more reason to finish. Set it up once with [prizes on autopilot](https://scratcher.io/platform/prizes). ## Make your first personality test Pick a template, write your results and questions, and let Rex, our AI assistant, help you with the text. Want more inspiration? Read how [WWF Denmark builds relationships before asking for donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations), or try a classic [quiz](https://scratcher.io/platform/formats/quiz) with right and wrong answers. Questions ## Questions about the personality test [Book a meeting](https://scratcher.io/book-a-meeting) - People answer a few questions with no right or wrong answers. Each answer gives points to a result, and at the end people see the result that fits them best. - You decide. Most personality tests work well with three to six results, each with its own text, picture and button. - Yes. Link each result to products, collections or offers in your webshop. If recommending products is your main goal, [the product finder](https://scratcher.io/platform/formats/product-finder) is built for exactly that. - Yes. Add your logo, colors, fonts and pictures, so the test and every result page look like your brand. - Yes. You decide which data you collect and which permissions you ask for. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built to help you follow GDPR. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Personality Quiz Marketing: How to Build a Quiz People Share](https://scratcher.io/blog/personality-test-marketing) - Guides - July 8, 2026 [Personality Quiz Marketing: How to Build a Quiz People Share](https://scratcher.io/blog/personality-test-marketing)A good personality test gives everyone a result they want to share. Learn how to design results, write questions and turn answers… [Lead Generation Quiz: How to Build a Quiz Funnel That Converts](https://scratcher.io/blog/quiz-lead-generation) - Guides - July 31, 2026 [Lead Generation Quiz: How to Build a Quiz Funnel That Converts](https://scratcher.io/blog/quiz-lead-generation)Quizzes give people a result they want and give you leads who have told you what they need. Here is how to build a quiz funnel th… [What Is Zero-Party Data? How to Collect It with Interactive Campaigns](https://scratcher.io/blog/zero-party-data) - Guides - April 27, 2026 [What Is Zero-Party Data? How to Collect It with Interactive Campaigns](https://scratcher.io/blog/zero-party-data)Zero-party data is information people choose to share with you. Learn what it is, why consented data matters and seven practical … ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first personality test today Pick a template, write your results and start getting to know your audience. Try it free for 14 days — no credit card required. [Create a personality test](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)