--- title: "Pre-Registration for Brands: Pre-Launch Leads | Scratcher" description: "Let people sign up before your campaign, launch or store opening starts. Build a list with a countdown and be ready on day one. Try it free for 14 days." url: https://scratcher.io/platform/formats/pre-registration language: en --- ![Pre-registration for brands: pre-launch leads](https://scratcher.io/img/containers/assets/formats/pre-registration.webp/799548f8494ba14c47d0c217b0545bb9/pre-registration.webp) Campaign format # Pre-registration for brands: pre-launch leads Your campaign starts in two weeks — why wait to collect sign-ups? A pre-registration page lets people sign up before launch, with a countdown that shows how long is left. When the day comes, you already have a list of people ready to play. [Create a pre-registration page](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About pre-registration Pre-registration is the warm-up before your campaign. People visit the page, see a countdown to the start and sign up so they hear from you when it begins. It's a waitlist with a bit of excitement built in. It's often used before a Christmas or advent calendar, but it works before any campaign, product launch, event or store opening. You get sign-ups and newsletter permissions early, and your campaign starts with a crowd instead of an empty room. Pre-registration is a special format: included on Professional, or as an add-on. - Collect sign-ups before your campaign starts - A countdown that builds excitement - Schedule an email for your start date - Works before calendars, launches and events ![About pre-registration](https://scratcher.io/img/containers/assets/illustrations/pre-registration-2.webp/5dd20b97ba3f05e1a8cec213aa22d13f/pre-registration-2.webp) Real examples ## Pre-registration examples See how brands use the pre-registration. [Calendars & morePre-registration](https://scratcher.io/platform/formats/pre-registration) [Calendars & moreChristmas calendar](https://scratcher.io/platform/formats/christmas-calendar) [Calendars & moreAdvent calendar](https://scratcher.io/platform/formats/advent-calendar) [Calendars & moreCampaign calendar](https://scratcher.io/platform/formats/campaign-calendar) [Calendars & moreGame pop-ups](https://scratcher.io/platform/formats/game-pop-ups) [Calendars & moreLeaderboard](https://scratcher.io/platform/formats/leaderboard) Why pre-registration ## Four reasons to open sign-ups early A strong first dayStart your campaign with a list of people who are already waiting for it. Excitement buildsA countdown makes people curious and gives them something to look forward to. More time to collectYour list starts growing weeks before launch, not on the day itself. Easier to promoteGive your newsletter, ads and social posts something to point to before you go live. --- How it works ## Make your pre-registration in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made pre-registration template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- Pairs well with ## Other similar game concepts Pre-registration works best in front of a campaign that runs for days or weeks. [Christmas calendar Calendar](https://scratcher.io/platform/formats/christmas-calendar) [Advent calendar Calendar](https://scratcher.io/platform/formats/advent-calendar) [Campaign calendar Calendar](https://scratcher.io/platform/formats/campaign-calendar) [Leaderboard Campaign format](https://scratcher.io/platform/formats/leaderboard) [See all formats](https://scratcher.io/platform/formats) Get the word out ## Spread the word before you launch ![In your newsletter](https://scratcher.io/img/containers/assets/illustrations/pre-registration-7-0.webp/e7ee82956e586978d21b405e4f97b2ad/pre-registration-7-0.webp) In your newsletterTell your subscribers what's coming and ask them to sign up, so they don't miss the first day. [Read more: In your newsletter](https://scratcher.io/platform/newsletter-sms) ![On your website](https://scratcher.io/img/containers/assets/illustrations/pre-registration-7-1.webp/baf62d180b5d66b6167db2f78fba9a92/pre-registration-7-1.webp) On your websiteShow a pop-up or a banner that points visitors to the countdown. [Read more: On your website](https://scratcher.io/platform/pop-ups) ![On social media](https://scratcher.io/img/containers/assets/illustrations/pre-registration-7-2.webp/ce6be9b353125a71d2144dad4774330c/pre-registration-7-2.webp) On social mediaShare the countdown in posts and ads, and let your followers sign up straight away. [Read more: On social media](https://scratcher.io/platform/social-media) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a pre-registration campaign works A pre-registration campaign is a page that goes live before your real campaign. It tells people what's coming and when, shows a countdown, and asks them to sign up so they hear from you on launch day. The sign-up form works like any other Scratcher form. You ask for what you need — often just an email — and a newsletter permission. With the Email module (included on Professional, or as an add-on), you can schedule an email for the start date that tells everyone on the list it's live, so they come straight back. Or send it from your own email tool. Pre-registration is most often used in front of campaigns that run over several days or weeks, like a [Christmas calendar](https://scratcher.io/platform/formats/christmas-calendar), an [advent calendar](https://scratcher.io/platform/formats/advent-calendar) or a [campaign calendar](https://scratcher.io/platform/formats/campaign-calendar). The first day of a calendar is often the busiest, so it pays to have people ready. ## When to use pre-registration Use pre-registration whenever you know a big moment is coming and want people to be ready for it. It's a way to turn interest into a list before you've even started. It's a good fit when you want to: - **Warm up a Christmas campaign** in November, so 1 December starts strong. - **Build a waitlist for a product launch** and let people know when it's out. - **Fill up an event or store opening** with people who have already said they're coming. - **Get more out of your ads** by sending traffic to a page that collects sign-ups from day one. - **Test interest** in a new idea before you spend time building it. It works for webshops, retail chains, brands with a launch coming up, events and festivals, sports clubs and B2B companies with a big announcement. ## 5 ideas for your pre-registration page 1. **Christmas countdown:** let people sign up in November to be first in line when the calendar opens. 2. **The launch waitlist:** tease a new product with a picture and let people sign up to hear first. 3. **Opening day:** count down to a new store and give everyone on the list a welcome gift. 4. **Early bird prize:** everyone who signs up before launch gets an extra entry in the prize draw. 5. **Black Friday list:** collect sign-ups the week before, and send the best deals to the list first. ## Tips for a pre-registration page that converts ### Tip #1: Tell people what they get Nobody signs up for "something". Be clear about what's coming and why it's worth waiting for. - Show the date and what happens on it. - Mention the prizes or the offer people can look forward to. - Use a picture that hints at what's coming. ### Tip #2: Keep the form short People are signing up for something that hasn't started yet. Make it easy. - Ask for an email and a newsletter permission — often that's enough. - Save extra questions for when the campaign is live. ### Tip #3: Give a reason to sign up now A small bonus for signing up early gives people a push. - An extra entry in the prize draw. - A small discount code on launch day. - Early access before everyone else. Read more about [prizes](https://scratcher.io/platform/prizes). ### Tip #4: Promote it in all your channels A countdown page only works if people find it. - Send it to your newsletter list. - Point to it from a [pop-up](https://scratcher.io/platform/pop-ups) on your website. - Share it on social media and in ads. - Put a QR code in your store or on packaging. ### Tip #5: Follow up on launch day The list is only valuable if you use it. Schedule an email for the day your campaign goes live, and a reminder a few days later for those who haven't played yet. Send the sign-ups straight to your email tool with our [integrations](https://scratcher.io/platform/integrations). ### Tip #6: See which channels work Keep an eye on where your sign-ups come from while the countdown runs. If your newsletter brings in more people than your ads, or the other way around, you still have time to adjust before launch day. What you learn here also helps you plan the promotion of the campaign itself. - Look at sign-ups and visits in [analytics](https://scratcher.io/platform/analytics). - Try a new headline or picture if few visitors sign up. For more on getting ready before a big day, read our [pre-event marketing tips](https://scratcher.io/blog/3-pre-event-marketing-tips) and our [Christmas campaign ideas](https://scratcher.io/blog/christmas-campaign-ideas). Questions ## Questions about pre-registration [Book a meeting](https://scratcher.io/book-a-meeting) - It goes live before your campaign and shows a countdown to the start. People sign up so they hear from you when the campaign begins. - A few weeks before your campaign starts is a good rule. That gives you time to promote it [in your newsletter](https://scratcher.io/platform/newsletter-sms), on your website and on social media. - Yes. You add your own logo, colors, pictures and text, so the page looks like the rest of your campaign. - On its own landing page or embedded on any page — it can't run as a pop-up itself, but a pop-up can point to it. Share the link in your newsletter, on social media or with [a QR code](https://scratcher.io/platform/qr-codes). - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built for the GDPR. You decide what you ask for, write your own consent text and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Start collecting sign-ups before launch Set your date, start the countdown and let people sign up today. Try it free for 14 days — no credit card required. [Create a pre-registration page](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)