--- title: "Product Battle: This or That Game for Brands | Scratcher" description: "Make a product battle where people pick their favourite of two products. Learn what your customers prefer and get sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/product-battle language: en --- ![Product battle: this or that game for brands](https://scratcher.io/img/containers/assets/formats/product-battle.webp/c7d4bbf79805c9bc60feaf46652ed0ce/product-battle.webp) Knowledge format # Product battle: this or that game for brands Put two products side by side and let people pick their favourite. A product battle is a quick and slightly addictive "this or that" game that shows you exactly what your customers prefer — and collects sign-ups along the way. [Create a product battle](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the product battle The product battle is a head-to-head game. People see two options — products, designs, flavours or statements — and choose the one they like best, round after round. It's simple, fun and a little competitive. Use two pictures with a "vs." between them, show a short message after each choice and end with a result page or a link of your choice. Every choice tells you more about what your audience likes. - Two options side by side, round after round - Two pictures side by side, with a "vs." - A short message after each choice - Result page or a link of your choice at the end ![About the product battle](https://scratcher.io/img/containers/assets/library/product-battle-2.webp/2e4a1541087b68087370f5eae399b00e/product-battle-2.webp) Real examples ## Product battle examples See how brands use the product battle. [Knowledge & quizzesProduct battle](https://scratcher.io/platform/formats/product-battle) [Knowledge & quizzesQuiz](https://scratcher.io/platform/formats/quiz) [Knowledge & quizzesVideo quiz](https://scratcher.io/platform/formats/video-quiz) [Knowledge & quizzesPersonality test](https://scratcher.io/platform/formats/personality-test) [Knowledge & quizzesProduct finder](https://scratcher.io/platform/formats/product-finder) [Knowledge & quizzesOnline poll](https://scratcher.io/platform/formats/online-poll) Why a product battle ## Why use a product battle Easy choicesPicking between two options takes no thought — just a tap. A bit competitivePeople want to see which favourite wins, so they keep playing. Clear preferencesFind out which products, flavours or designs people prefer. Sign-ups includedAdd a short form and a prize, and grow your list while people play. --- How it works ## Make your product battle in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made product battle template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the product battle? These knowledge formats also show you what people prefer. [Swipe it Knowledge](https://scratcher.io/platform/formats/swipe-it) [Vote game Knowledge](https://scratcher.io/platform/formats/vote-game) [Online poll Knowledge](https://scratcher.io/platform/formats/online-poll) [Product finder Knowledge](https://scratcher.io/platform/formats/product-finder) [See all formats](https://scratcher.io/platform/formats) Where it works ## Great ways to use a product battle ![Test new products](https://scratcher.io/img/containers/assets/illustrations/product-battle-7-0.webp/5a89b7bf2ee7d847a7249c85a6a3677d/product-battle-7-0.webp) Test new productsPit new designs, flavours or packaging against each other before you launch. [Read more: Test new products](https://scratcher.io/platform/formats/product-finder) ![Fun on social media](https://scratcher.io/img/containers/assets/illustrations/product-battle-7-1.webp/6fecbd1a3aa0ad6f6f9522bd33d83d71/product-battle-7-1.webp) Fun on social media"This or that" is made for sharing. Post the battle and the winner afterwards. [Read more: Fun on social media](https://scratcher.io/platform/social-media) ![Reward the players](https://scratcher.io/img/containers/assets/illustrations/product-battle-7-2.webp/6df68e9fc772a83a5b7e8e275af0f31e/product-battle-7-2.webp) Reward the playersGive everyone a discount code or draw a winner among everyone who plays. [Read more: Reward the players](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a product battle campaign works A product battle shows two options side by side and asks a simple question: which one do you prefer? People tap their favourite, and the next battle appears. It's "this or that" as a game — quick, a little competitive and surprisingly hard to stop playing. In Scratcher each option is a picture, and the two are shown with a "vs." between them, so you can battle products, designs, flavours, destinations or statements. You can show a short text after each choice, for example a fun fact or what most people picked. At the end, people see a result page or are sent on to a page of your choice — such as your webshop or a new collection. Add a sign-up form and a prize, and the battle becomes a campaign that collects leads and shows you exactly what your audience prefers. ## When to use a product battle A product battle is the right choice when you want clear answers about preferences, with a format that feels like a game rather than a survey. - **Retail and e-commerce:** find out which products, styles or collections people like best. - **Food and drink:** let people choose between two flavours, dishes or drinks and crown a favourite. - **Product development:** test two designs, names or packages against each other before you launch. - **Travel and hospitality:** beach or mountains? City or countryside? Show your offers at the end. - **Events and entertainment:** run "this or that" battles between artists, themes or event moments. ## 7 ideas for your product battle 1. **"Flavour fight."** Two flavours at a time — the most popular one comes back next season. 2. **"This or that style."** Battle outfits, colors or interiors and link to the collection at the end. 3. **"Which phone case wins?"** Pit two designs against each other at a time, and launch the favourite. 4. **"Design duel."** Test two packaging designs before you go to print. 5. **"Dream holiday."** Battle destinations and give everyone a discount on their next trip. 6. **"Classic vs new."** Pit your best-seller against a new product and see if it can win. 7. **"The final."** Run a tournament over several days and announce the overall winner. ## Tips for a product battle that converts ### Tip #1: Make every battle a real choice The fun is in the choice. If one option is clearly better, the battle is boring. - Pair options that are equally attractive. - Use pictures of the same size and style. - Keep the question the same in every round. ### Tip #2: Keep it quick Five to ten battles is usually enough. People should finish in a minute and want to see their result. - Put your most exciting battle first to get people hooked. - Keep the number of rounds small, so the end is never far away. - Save the toughest choice for last. ### Tip #3: Give something back after each choice A short text after each choice keeps people curious. - Share a fun fact about the product they picked. - Tell them what most people chose. - Add a little humour — it fits the format. ### Tip #4: Make the result worth it End with something people want. - Link to the products from the battles, so people can buy them. - Give everyone who finishes a discount code. - Add a prize draw for everyone who finishes. See how [prizes](https://scratcher.io/platform/prizes) work. ### Tip #5: Use the choices in your marketing Every battle tells you something about taste. Send the answers to your email tool with our [integrations](https://scratcher.io/platform/integrations), and recommend products people are likely to love. For real product recommendations, see our [product finder](https://scratcher.io/platform/formats/product-finder). ### Tip #6: Share the winners Post the results on [social media](https://scratcher.io/platform/social-media) or in your newsletter. "You voted, and the winner is…" is a great follow-up that brings people back for the next battle. ## Make your first product battle Pick a template, upload your pictures and set up the battles. You don't need a designer or a developer, and you can often be live the same day. Want to let people judge many items quickly? Try [swipe it](https://scratcher.io/platform/formats/swipe-it). Want to crown a winner among many nominees? The [vote game](https://scratcher.io/platform/formats/vote-game) is made for that. Read more about using battles and other formats for [guided selling](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience). Questions ## Questions about the product battle [Book a meeting](https://scratcher.io/book-a-meeting) - People see two options side by side and pick the one they like best. After a few rounds, they see a result page or are sent on to a page of your choice. - Pictures — two side by side in every battle. Most brands battle products, but you can also use designs, flavours, destinations or statements. - Yes. You choose the prizes, how many there are and whether they are given out as [instant wins](https://scratcher.io/platform/prizes) or in a prize draw. - Yes. Add your logo, colors, fonts and pictures, so the battle looks like your brand. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share the link in newsletters, on social media or with a QR code. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first product battle today Upload your products, set up the battles and see what people prefer. Try it free for 14 days — no credit card required. [Create a product battle](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)