--- title: "Product Finder Quiz for Brands: Boost Sales | Scratcher" description: "Make a product finder that recommends the right products in a few questions. Guide shoppers to your webshop and collect leads. Try it free for 14 days." url: https://scratcher.io/platform/formats/product-finder language: en --- ![Product finder quiz for brands: boost sales](https://scratcher.io/img/containers/assets/formats/product-finder.webp/4760cffd2542fb77d5e96f0f6384ae43/product-finder.webp) Knowledge format # Product finder quiz for brands: boost sales Help people find the right product in a few simple questions. A product finder works like a friendly shop assistant on your website: it asks about needs and taste, recommends the products that fit and sends people straight to your webshop. [Create a product finder](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the product finder The product finder is a product recommendation quiz. People answer a few questions about what they need and what they like, and at the end they see the products that match — with a picture, a short text and a link to buy. It's guided selling made simple. You decide the questions, which answers lead to which products and what the result page shows. Run it as a campaign with prizes or keep it on your website all year, and use the answers to send each person offers that fit. - Recommend products based on the answers - Groups, product per answer or your own paths - Product pictures, text and links on the result page - With or without a sign-up form ![About the product finder](https://scratcher.io/img/containers/assets/library/product-finder-2.webp/fff3a60c715c43b4496312999719facd/product-finder-2.webp) Real examples ## Product finder examples See how brands use the product finder. [Knowledge & quizzesProduct finder](https://scratcher.io/platform/formats/product-finder) [Knowledge & quizzesQuiz](https://scratcher.io/platform/formats/quiz) [Knowledge & quizzesVideo quiz](https://scratcher.io/platform/formats/video-quiz) [Knowledge & quizzesPersonality test](https://scratcher.io/platform/formats/personality-test) [Knowledge & quizzesOnline poll](https://scratcher.io/platform/formats/online-poll) [Knowledge & quizzesVote game](https://scratcher.io/platform/formats/vote-game) ## Zapp's charging box quiz in its first two months 834 new leads 10% of participants went on to buy €1.50 cost per lead --- How it works ## Make your product finder in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made product finder template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the product finder? These knowledge formats also show you what people want. [Personality test Knowledge](https://scratcher.io/platform/formats/personality-test) [Quiz Knowledge](https://scratcher.io/platform/formats/quiz) [Swipe it Knowledge](https://scratcher.io/platform/formats/swipe-it) [Product battle Knowledge](https://scratcher.io/platform/formats/product-battle) [See all formats](https://scratcher.io/platform/formats) Why a product finder ## Why brands love the product finder ![A selector for every taste](https://scratcher.io/img/containers/assets/illustrations/product-finder-7-0.webp/6e2c1e2084fbfd1d2c2cb68f06f0e01c/product-finder-7-0.webp) A selector for every tasteAsk about taste and show the bottles, boxes or products that fit, with a direct link to buy. [Read more: A selector for every taste](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience) ![Advice in the store](https://scratcher.io/img/containers/assets/illustrations/product-finder-7-1.webp/fdb9c5f360a8cc9eed039ce0778f83dc/product-finder-7-1.webp) Advice in the storePut a QR code on the shelf or a sign. People scan it and get advice on their phone. [Read more: Advice in the store](https://scratcher.io/platform/qr-codes) ![Answers in your CRM](https://scratcher.io/img/containers/assets/illustrations/product-finder-7-2.webp/654e01386151d5d0de89f9df157f6de3/product-finder-7-2.webp) Answers in your CRMSend every answer to your email or CRM tool and follow up with offers that fit. [Read more: Answers in your CRM](https://scratcher.io/platform/integrations) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a product finder campaign works A product finder — also called a product recommendation quiz — asks people a few questions about their needs and preferences. Based on the answers, it shows the products that fit them best, with a picture, a short text and a link straight to the product in your webshop. In Scratcher you can set up the logic in three ways: - **Groups:** sort the questions into levels, so each answer narrows the choice down step by step. - **Product per answer:** link answers directly to specific products. - **Paths:** map out your own routes through the questions for very precise recommendations. Each recommended product can have its own title, picture, link and details. You can ask for a sign-up before the result or let people use the product finder freely, and you can run it as a campaign or keep it on your website all year. ## When to use a product finder A product finder is the right choice when people struggle to choose. If your range is big, technical or very personal, a few simple questions can do the job of a helpful shop assistant. - **E-commerce:** help visitors find the right product faster, so fewer people leave without buying. - **Technical products:** Zapp asked where the charger would be installed, what car people drove and how far they drove, then recommended the best charging box. - **Beauty and personal care:** recommend shades, skincare or haircare routines. - **Food and drink:** a whisky, wine or coffee selector based on taste. - **In-store:** put a QR code on the shelf, so people can get advice on their phone when no staff are around. See how [QR codes](https://scratcher.io/platform/qr-codes) work. ## 6 ideas for your product finder 1. **The gift finder.** Ask who the gift is for, their interests and the budget. 2. **The taste selector.** Smoky or fresh? Light or full-bodied? Recommend the bottle, the coffee or the snack that fits. 3. **The size and fit guide.** Help people pick the right fit before they order. 4. **The routine builder.** Recommend a set of products that work together. 5. **The "which model is right for me?" guide.** Perfect for cars, bikes, electronics and energy solutions. 6. **The style matcher.** Mix it with a [personality test](https://scratcher.io/platform/formats/personality-test) and show products that fit each style. ## Tips for a product finder that converts ### Tip #1: Ask about needs, not specs Most people don't know the technical words. Ask about their life instead. - "How far do you drive in a day?" instead of "Which charging speed do you need?" - "How much time do you spend on your hair?" instead of "Which formula do you prefer?" - Use pictures as answers, so people can pick quickly. ### Tip #2: Keep it to a few questions Three to six questions is usually enough. Every extra question should make the recommendation clearly better. ### Tip #3: Make the result easy to buy The result page is where the sale happens. - Show two or three products, not ten. - Add a clear button that goes straight to each product. - Add a discount code to give people a reason to buy now. ### Tip #4: Decide on the sign-up You can ask for an email before the result or let people use the product finder freely. If you ask for an email, offer something in return, like a discount or a place in a prize draw. Read more about [prizes](https://scratcher.io/platform/prizes). ### Tip #5: Use the answers in your follow-up The answers tell you what each person needs. Send them to your email or CRM tool with our [integrations](https://scratcher.io/platform/integrations), and follow up with offers that match. Not ready to buy today? Now you know what to send them later. ### Tip #6: Keep it running A product finder doesn't need to end. Keep it on your product pages or as a [pop-up on your website](https://scratcher.io/platform/pop-ups), and let it help visitors every day. ## Make your first product finder Start from a template, add your questions and your products, and connect it to your webshop. Want to see how others do it? Read how [Zapp got 834 new leads with its charger quiz](https://scratcher.io/customers/on-the-road-to-sales-success-with-zapp), see [how to set up a product match campaign](https://scratcher.io/blog/building-engagement-the-anatomy-of-a-product-match-interactive-format), or try a [product battle](https://scratcher.io/platform/formats/product-battle) to find out which products people like most. Questions ## Questions about the product finder [Book a meeting](https://scratcher.io/book-a-meeting) - People answer a few questions about their needs and taste. Based on the answers, the product finder shows the products that fit them best, with a link to each product. - Yes. Each recommended product can have its own title, picture and link, so people go straight to the product page in your webshop. - No, you decide. You can ask for an email before the result, or let people use the product finder freely. If you ask for a sign-up, offering [a discount or a prize](https://scratcher.io/platform/prizes) helps. - Yes. Add your logo, colors, fonts and product pictures, so the product finder looks like the rest of your webshop. - On its own landing page, [as a pop-up](https://scratcher.io/platform/pop-ups) or embedded on your product pages. You can also share it in newsletters, on social media or with a QR code in your store. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first product finder today Add your questions and products, and help people find what they need. Try it free for 14 days — no credit card required. [Create a product finder](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)