--- title: "Online Quiz Maker for Marketing Campaigns | Scratcher" description: "Make an online quiz that teaches people about your brand, collects sign-ups and gives out prizes. Easy quiz maker with templates. Try it free for 14 days." url: https://scratcher.io/platform/formats/quiz language: en --- ![Online quiz maker for marketing campaigns](https://scratcher.io/img/containers/assets/formats/quiz.webp/7a21ac30b8c4c4cd5dd8da2fd4d959fa/quiz.webp) Knowledge format # Online quiz maker for marketing campaigns Make an online quiz that people want to finish. Ask about your brand, your products or a topic you care about, collect sign-ups along the way and give out prizes. It's fun for your audience and full of useful answers for you. [Create a quiz](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the online quiz The quiz is the classic knowledge game. People answer a handful of questions, see their score or a personal result, and get a chance to win. It's a simple way to teach people something about your brand while you grow your list. With our quiz maker you choose between a quiz with right and wrong answers and a quiz where the answers lead to a result. Add text, pictures or video to each question, and make every screen look like your brand. - Quiz by answer or quiz by result - Questions with text, pictures or video - Multiple choice, text answers or ratings - Prize draw or instant win when people finish ![About the online quiz](https://scratcher.io/img/containers/assets/library/quiz-2.webp/0ee16c49513e8a5d916f35180933dc36/quiz-2.webp) Real examples ## Quiz examples See how brands use the quiz. [Combining Learning and Play to Enrich the Park Experience](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience) 1,567 participants - Ree Park - Brand Engagement [Combining Learning and Play to Enrich the Park Experience](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience)[Read the case: Combining Learning and Play to Enrich the Park Experience](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience) [Energising EWII’s customer journey: Gamification in the utility market](https://scratcher.io/customers/energizing-ewiis-customer-journey-gamification-in-the-utility-market) 60% increase in customer logins - EWII [Energising EWII’s customer journey: Gamification in the utility market](https://scratcher.io/customers/energizing-ewiis-customer-journey-gamification-in-the-utility-market)[Read the case: Energising EWII’s customer journey: Gamification in the utility market](https://scratcher.io/customers/energizing-ewiis-customer-journey-gamification-in-the-utility-market) [Increasing Donations via Gamification Tactics: MS-forbundet Story](https://scratcher.io/customers/increasing-donations-via-gamification-tactics-ms-forbundet-story) 105 new recurring donors - MS-forbundet - Lead Generation [Increasing Donations via Gamification Tactics: MS-forbundet Story](https://scratcher.io/customers/increasing-donations-via-gamification-tactics-ms-forbundet-story)[Read the case: Increasing Donations via Gamification Tactics: MS-forbundet Story](https://scratcher.io/customers/increasing-donations-via-gamification-tactics-ms-forbundet-story) ## Toyota Denmark's quiz campaign drives sales all year 285,000+ quiz and survey participations 2591 price and trade-in quote requests 1274 test drive actions --- How it works ## Make your quiz in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made quiz template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the quiz? These knowledge formats also turn questions into sign-ups. [Personality test Knowledge](https://scratcher.io/platform/formats/personality-test) [Video quiz Knowledge](https://scratcher.io/platform/formats/video-quiz) [Product finder Knowledge](https://scratcher.io/platform/formats/product-finder) [Survey Knowledge](https://scratcher.io/platform/formats/survey) [See all formats](https://scratcher.io/platform/formats) Why a quiz ## Why brands love the quiz ![Cheap, high-quality leads](https://scratcher.io/img/containers/assets/cases/boosting-brand-awareness-with-eyda.webp/73faab44dd6c63d2258a4d30bb28445c/boosting-brand-awareness-with-eyda.webp) Cheap, high-quality leadsEYDA's knowledge quiz about its summer collection brought in 12,000 leads over three months. [Read more: Cheap, high-quality leads](https://scratcher.io/customers/boosting-brand-awareness-with-eyda) ![Explain what matters](https://scratcher.io/img/containers/assets/cases/huge-success-for-red-barnet-fund.webp/686cd4b9e6379e8c7d2bbea75b1fbeb9/huge-success-for-red-barnet-fund.webp) Explain what mattersRed Barnet used a five-question Christmas quiz about its work and collected 2,000 leads. [Read more: Explain what matters](https://scratcher.io/customers/huge-success-for-red-barnet-fund) ![Prizes that make people play](https://scratcher.io/img/containers/assets/illustrations/quiz-7-2.webp/898d8dc1dbcd25f80735879e313d0fd8/quiz-7-2.webp) Prizes that make people playGive out discount codes right away or draw a winner when the quiz ends. You decide. [Read more: Prizes that make people play](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a quiz campaign works An online quiz asks people a short series of questions about your brand, your products or a topic your audience cares about. Before or after the questions, people fill in a short sign-up form. At the end they see their score or a personal result, and they may win a prize. You can build two kinds of quiz in Scratcher: - **Quiz by answer:** each question has a right answer. People see how many they got right, and you can show the correct answers at the end. - **Quiz by result:** the answers add up to an outcome. Different answers lead to different result pages, so each person gets a message that fits them. Questions can use text, pictures or video, and people can answer with multiple choice, a text field or a rating. You decide whether people can go back, whether they see feedback after each answer and whether a progress bar is shown. ## When to use a quiz A quiz is the right choice when you have something to explain. It turns information that people would normally scroll past into a small game they actually want to finish. - **Lead generation:** a fun quiz with a good prize is one of the easiest ways to get new sign-ups. Read more about [lead generation with interactive campaigns](https://scratcher.io/platform/lead-generation). - **Product launches:** teach people what is new before they buy. Toyota Denmark uses quizzes to explain electric cars and has reached more than 285,000 quiz and survey participations. - **NGOs and causes:** make a hard topic easier to talk about. Red Barnet's five-question Christmas quiz collected 2,000 leads. - **Retail and e-commerce:** test what people know about a new collection, like EYDA did with its summer quiz. - **Sport and events:** run a matchday quiz on the big screen and let fans join from their phones. ## 7 ideas for your quiz 1. **"How well do you know us?"** Questions about your history, your products and your values. 2. **The seasonal quiz.** Christmas, Easter or summer questions with a seasonal prize. 3. **The myth buster.** Ask people to tell facts from myths about your industry. 4. **The product quiz.** Teach the key benefits of a new product, one question at a time. 5. **The daily quiz.** One new question every day in a [campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) or Christmas calendar. 6. **The "which one are you?" quiz.** Let the answers decide the result. This works best as a [personality test](https://scratcher.io/platform/formats/personality-test). 7. **The guided quiz.** Ask about needs and recommend the right product at the end with a [product finder](https://scratcher.io/platform/formats/product-finder). ## Tips for a quiz that converts ### Tip #1: Pick one goal Decide what the quiz is for before you write a single question. - **Sign-ups:** put the form before the questions and ask for newsletter permission. - **Knowledge:** show the right answers at the end, so people learn something. - **Insight:** add one or two questions that tell you what people want, and save the answers. ### Tip #2: Keep it short Five to eight questions is plenty. People should finish in a minute or two. - Mix easy and harder questions, so nobody gives up. - Use pictures or short videos to keep it lively. A [video quiz](https://scratcher.io/platform/formats/video-quiz) is great if you already have video content. - Show a progress bar, so people know how far they have come. ### Tip #3: Make the prize worth it A good prize is often what gets people to start. - Use a prize draw for one big prize, or an instant win with discount codes. - Give everyone a small reward, like a guide or a discount, when they finish. - Set up your prizes once and let [prize handling on autopilot](https://scratcher.io/platform/prizes) do the rest. ### Tip #4: Use every answer The answers are data you can use. Send them to your email or CRM tool with our [integrations](https://scratcher.io/platform/integrations), and follow up with content that matches what people answered. ### Tip #5: Share it where people already are - Show the quiz as a [pop-up on your website](https://scratcher.io/platform/pop-ups). - Send it to your newsletter list. - Run social ads that link straight to the quiz. - Put a QR code on posters, packaging or in your store. ## Make your first quiz You don't need a designer or a developer. Start from a template, write your questions, add your brand and your prizes, and share the link. Want to see a quiz at full scale? Read how [Toyota built a first-party data engine with quizzes](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year). Questions ## Questions about the quiz [Book a meeting](https://scratcher.io/book-a-meeting) - People answer a few questions on their phone or computer and see their score or a personal result at the end. You can ask for a sign-up before or after the questions and give out prizes to the players. - In a quiz by answer each question has a right answer and people get a score. In a quiz by result the answers lead to different result pages, so each person gets an outcome that fits them. - Yes. You choose the prizes, how many there are and whether they are given out as [instant wins](https://scratcher.io/platform/prizes) or in a prize draw when the quiz ends. - Yes. Add your logo, colors, fonts and pictures, and use your own pictures or videos in the questions. Every screen can look like your brand. - Yes. You decide which data you collect and which permissions you ask for. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built to help you follow GDPR. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Lead Generation Quiz: How to Build a Quiz Funnel That Converts](https://scratcher.io/blog/quiz-lead-generation) - Guides - July 31, 2026 [Lead Generation Quiz: How to Build a Quiz Funnel That Converts](https://scratcher.io/blog/quiz-lead-generation)Quizzes give people a result they want and give you leads who have told you what they need. Here is how to build a quiz funnel th… [Product Recommendation Quiz: How to Build One That Sells](https://scratcher.io/blog/product-recommendation-quiz) - Guides - July 9, 2026 [Product Recommendation Quiz: How to Build One That Sells](https://scratcher.io/blog/product-recommendation-quiz)A step-by-step guide to building a product recommendation quiz that sells: questions, answer logic, product feed, sign-up and fol… [Personality Quiz Marketing: How to Build a Quiz People Share](https://scratcher.io/blog/personality-test-marketing) - Guides - July 8, 2026 [Personality Quiz Marketing: How to Build a Quiz People Share](https://scratcher.io/blog/personality-test-marketing)A good personality test gives everyone a result they want to share. Learn how to design results, write questions and turn answers… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first quiz today Pick a template, write your questions and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a quiz](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)