How a rating campaign works
A rating game asks people to give a score to products, services or experiences — with stars, emojis or your own icons. It's the quickest kind of feedback there is: one tap per item, and people know exactly what to do.
In Scratcher you choose the icons and the size of the scale, from 3 to 10 steps, for example one to five stars or one to ten. You can upload your own icons for the selected and unselected state, so the rating fits your brand perfectly. Depending on the answers, people can be sent to different result or finish pages, and you can reward everyone who takes part with a prize or a discount.
Add a short sign-up form, and a simple feedback request becomes a campaign that grows your list too.
When to use a rating game
A rating game is the right choice when you want a lot of feedback with very little effort from your customers.
- Retail and e-commerce: let customers rate products, collections or their shopping experience.
- Restaurants and food brands: let guests rate dishes, drinks or a new menu item.
- Hotels and travel: collect ratings of rooms, facilities and activities.
- Events and entertainment: ask the audience to rate the show, the speakers or the venue.
- Product tests: ask people who tried a sample to rate taste, look and value. It's a great follow-up after a product sampling campaign. When nemlig.com followed up free samples of a new product with a short interactive survey, more than 35% of the shoppers answered. Read the full story in our nemlig.com case.
6 ideas for your rating game
- "Rate the new collection." Show new products and let people give them stars before you decide what to stock up on.
- "How was your visit?" Send a rating game after a store visit, a stay or an event — with a small thank-you prize.
- "Taste test." Let people who tried a sample rate it from one to five.
- "Rate the menu." Ask guests to rate this season's dishes and bring back the favourites.
- "Emoji check." Ask people how they feel about a topic with a scale of emojis.
- "Rate the trends." Show this season's trends and let people rate them — then share the results.
Tips for a rating game that converts
Tip #1: Keep the scale simple
The easier the scale, the more answers you get.
- Five stars is familiar to everyone.
- Use emojis when you ask about feelings.
- Use the same scale for every item, so answers are easy to compare.
Tip #2: Rate a few things, not everything
Five to ten items is plenty. If you have more, split them into several campaigns, or use swipe it for a quick yes or no on many items.
Tip #3: Say thank you with a prize
Feedback is a favour. A small discount for everyone, or a prize draw among the players, shows that you value people's time. Set it up once with prizes on autopilot.
Tip #4: Ask at the right time
Ratings are most honest right after the experience.
- Send the rating game by email or SMS shortly after a purchase or a visit. Read more about newsletter and SMS campaigns.
- Put a QR code on the receipt, the table or the packaging. See how QR codes work.
Tip #5: Follow up on the answers
Use the answers to start a conversation.
- Send happy customers a link to share a review or buy again.
- Send less happy customers a personal message and fix the problem.
- Send the ratings to your CRM with our integrations.
Tip #6: Look at the results together
Follow the ratings in near real time in your campaign statistics and share them with the team that makes the products. Real ratings from real customers are a strong reason to change — or keep — what you do.
Make your first rating game
Pick a template, add the items you want rated and choose your icons. If you need more than ratings, a survey lets you mix ratings with other questions. And if you want people to choose between two options, try a product battle.
