--- title: "Rating Game for Brands: Customer Feedback | Scratcher" description: "Make a rating game where people score your products with stars or emojis. Get honest feedback, reward players and get sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/rating-game language: en --- ![Rating game for brands: customer feedback](https://scratcher.io/img/containers/assets/formats/rating-game.webp/e0039f4cc07183d334c91539240fa92b/rating-game.webp) Knowledge format # Rating game for brands: customer feedback Let people rate your products, services or experiences with stars, emojis or your own icons. A rating game is the easiest way to collect a lot of feedback — and with a prize at the end, people are happy to take part. [Create a rating game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the rating game The rating game turns customer feedback into a quick, friendly game. People see a product, a dish or an experience and give it a score with one tap. It takes seconds, so you get many more answers than with a long feedback form. You choose the icons and the scale, and you can upload your own icons to match your brand. Send people to different pages depending on their answers, and say thank you with a prize or a discount. - Rate with stars, emojis or your own icons - A scale of 3 to 10 steps - Different pages depending on the answers - Reward people with a prize or a discount ![About the rating game](https://scratcher.io/img/containers/assets/library/rating-game-2.webp/84a410e48fecec02dfa3797537c6e6c1/rating-game-2.webp) Real examples ## Rating game examples See how brands use the rating game. [Knowledge & quizzesRating game](https://scratcher.io/platform/formats/rating-game) [Knowledge & quizzesQuiz](https://scratcher.io/platform/formats/quiz) [Knowledge & quizzesVideo quiz](https://scratcher.io/platform/formats/video-quiz) [Knowledge & quizzesPersonality test](https://scratcher.io/platform/formats/personality-test) [Knowledge & quizzesProduct finder](https://scratcher.io/platform/formats/product-finder) [Knowledge & quizzesOnline poll](https://scratcher.io/platform/formats/online-poll) Why a rating game ## Why use a rating game One tap per answerRating is quick and familiar, so many people finish. Honest feedbackFind out what people really think of your products and service. A thank-you prizeReward people for their time with a discount or a prize draw. Sign-ups includedAsk for an email and newsletter permission while people rate. --- How it works ## Make your rating game in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made rating game template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the rating game? These knowledge formats also tell you what people think. [Survey Knowledge](https://scratcher.io/platform/formats/survey) [Online poll Knowledge](https://scratcher.io/platform/formats/online-poll) [Swipe it Knowledge](https://scratcher.io/platform/formats/swipe-it) [Product battle Knowledge](https://scratcher.io/platform/formats/product-battle) [See all formats](https://scratcher.io/platform/formats) Where it works ## Great ways to use a rating game ![Right after the purchase](https://scratcher.io/img/containers/assets/illustrations/rating-game-7-0.webp/5c99c8a2ac50a62c0a99eaa2b099bdc9/rating-game-7-0.webp) Right after the purchaseSend the rating game by email or SMS while the experience is fresh. [Read more: Right after the purchase](https://scratcher.io/platform/newsletter-sms) ![On the table or the receipt](https://scratcher.io/img/containers/assets/illustrations/rating-game-7-1.webp/0d68e375cce96b25d575687f6a060fcf/rating-game-7-1.webp) On the table or the receiptPut a QR code where people are, and let them rate from their phones. [Read more: On the table or the receipt](https://scratcher.io/platform/qr-codes) ![See the ratings come in](https://scratcher.io/img/containers/assets/illustrations/rating-game-7-2.webp/5a94da4ab5f0e5e56d53d2ecc4db9bf9/rating-game-7-2.webp) See the ratings come inFollow the scores in near real time and share them with your team. [Read more: See the ratings come in](https://scratcher.io/platform/analytics) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a rating campaign works A rating game asks people to give a score to products, services or experiences — with stars, emojis or your own icons. It's the quickest kind of feedback there is: one tap per item, and people know exactly what to do. In Scratcher you choose the icons and the size of the scale, from 3 to 10 steps, for example one to five stars or one to ten. You can upload your own icons for the selected and unselected state, so the rating fits your brand perfectly. Depending on the answers, people can be sent to different result or finish pages, and you can reward everyone who takes part with a prize or a discount. Add a short sign-up form, and a simple feedback request becomes a campaign that grows your list too. ## When to use a rating game A rating game is the right choice when you want a lot of feedback with very little effort from your customers. - **Retail and e-commerce:** let customers rate products, collections or their shopping experience. - **Restaurants and food brands:** let guests rate dishes, drinks or a new menu item. - **Hotels and travel:** collect ratings of rooms, facilities and activities. - **Events and entertainment:** ask the audience to rate the show, the speakers or the venue. - **Product tests:** ask people who tried a sample to rate taste, look and value. It's a great follow-up after a product sampling campaign. When nemlig.com followed up free samples of a new product with a short interactive survey, more than 35% of the shoppers answered. Read the full story in our [nemlig.com case](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns). ## 6 ideas for your rating game 1. **"Rate the new collection."** Show new products and let people give them stars before you decide what to stock up on. 2. **"How was your visit?"** Send a rating game after a store visit, a stay or an event — with a small thank-you prize. 3. **"Taste test."** Let people who tried a sample rate it from one to five. 4. **"Rate the menu."** Ask guests to rate this season's dishes and bring back the favourites. 5. **"Emoji check."** Ask people how they feel about a topic with a scale of emojis. 6. **"Rate the trends."** Show this season's trends and let people rate them — then share the results. ## Tips for a rating game that converts ### Tip #1: Keep the scale simple The easier the scale, the more answers you get. - Five stars is familiar to everyone. - Use emojis when you ask about feelings. - Use the same scale for every item, so answers are easy to compare. ### Tip #2: Rate a few things, not everything Five to ten items is plenty. If you have more, split them into several campaigns, or use [swipe it](https://scratcher.io/platform/formats/swipe-it) for a quick yes or no on many items. ### Tip #3: Say thank you with a prize Feedback is a favour. A small discount for everyone, or a prize draw among the players, shows that you value people's time. Set it up once with [prizes on autopilot](https://scratcher.io/platform/prizes). ### Tip #4: Ask at the right time Ratings are most honest right after the experience. - Send the rating game by email or SMS shortly after a purchase or a visit. Read more about [newsletter and SMS campaigns](https://scratcher.io/platform/newsletter-sms). - Put a QR code on the receipt, the table or the packaging. See how [QR codes](https://scratcher.io/platform/qr-codes) work. ### Tip #5: Follow up on the answers Use the answers to start a conversation. - Send happy customers a link to share a review or buy again. - Send less happy customers a personal message and fix the problem. - Send the ratings to your CRM with our [integrations](https://scratcher.io/platform/integrations). ### Tip #6: Look at the results together Follow the ratings in near real time in your [campaign statistics](https://scratcher.io/platform/analytics) and share them with the team that makes the products. Real ratings from real customers are a strong reason to change — or keep — what you do. ## Make your first rating game Pick a template, add the items you want rated and choose your icons. If you need more than ratings, a [survey](https://scratcher.io/platform/formats/survey) lets you mix ratings with other questions. And if you want people to choose between two options, try a [product battle](https://scratcher.io/platform/formats/product-battle). Questions ## Questions about the rating game [Book a meeting](https://scratcher.io/book-a-meeting) - People see a product, service or experience and give it a score with stars, emojis or icons. At the end they can see a thank-you page and win a prize. - Yes. Choose stars or emojis, or upload your own icons for both the selected and unselected state. You also choose how many steps the scale has, from 3 to 10. - Yes. You can give everyone a discount at the end, give out [instant wins](https://scratcher.io/platform/prizes) or draw winners among the players. - Yes. Add your logo, colors, fonts and pictures, so the rating game looks like your brand. - Yes. You decide which data you collect and which permissions you ask for. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built to help you follow GDPR. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first rating game today Add what you want rated, share the link and hear what people think. Try it free for 14 days — no credit card required. [Create a rating game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)