--- title: "Reel Game for Brands: Spin & Win Instantly | Scratcher" description: "Create a reel game where a spinning reel stops on a prize. Show off your products, collect sign-ups and reward players. Try it free for 14 days." url: https://scratcher.io/platform/formats/reel-game language: en --- ![Reel game for brands: spin & win instantly](https://scratcher.io/img/containers/assets/formats/reel-game.webp/0c831ab7f541548917f6d86e030d6957/reel-game.webp) Luck game format # Reel game for brands: spin & win instantly Tap to start, watch the pictures fly past and wait for the reel to stop. Our reel game is a fast, clean instant win game with a big visual reveal — perfect for showing off your products as prizes on a spinning reel. [Create a reel game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the reel game In the reel game, a column of pictures scrolls past at high speed. People sign up, tap to start, and when the reel stops, the picture in the middle is their prize. It is quick, easy to follow and very visual. It is a slot machine with a single reel, which keeps the look simple and clean. Upload your own prize icons and background, and adjust the size of the reel and the space between the pictures. The prize reel is a great way to show many products in just a few seconds. - A spinning reel that stops on a prize - One reel, so the result is easy to read - Use your own prize pictures and background - Quick to play on phones and computers ![About the reel game](https://scratcher.io/img/containers/assets/library/reel-game-2.webp/dade7eb98cce82a7e8fa8894ca1276cb/reel-game-2.webp) Real examples ## Reel game examples See how brands use the reel game. [Luck gamesReel game](https://scratcher.io/platform/formats/reel-game) [Luck gamesScratch card](https://scratcher.io/platform/formats/scratch-card) [Luck gamesSpin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) [Luck gamesSlot machine](https://scratcher.io/platform/formats/slot-machine) [Luck gamesMystery box](https://scratcher.io/platform/formats/mystery-box) [Luck gamesGift surprise](https://scratcher.io/platform/formats/gift-surprise) Why it works ## Four reasons to choose the reel game Shows many products fastEvery spin shows a whole row of your products before it stops. Quick and easyOne tap is all it takes. The result is clear the moment the reel stops. Simple and cleanOne reel and one result — nothing to explain, nothing to miss. Grows your listAsk for an email and permission before the spin, and send new contacts to your email tool. --- How it works ## Make your reel game in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made reel game template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More luck games ## Other similar game concepts Like the reel game? Try these luck games too. [Slot machine Luck](https://scratcher.io/platform/formats/slot-machine) [Spin the wheel Luck](https://scratcher.io/platform/formats/spin-the-wheel) [Spin the bottle Luck](https://scratcher.io/platform/formats/spin-the-bottle) [Mystery box Luck](https://scratcher.io/platform/formats/mystery-box) [See all formats](https://scratcher.io/platform/formats) Why a reel game ## Why brands love the reel game ![Your products as prizes](https://scratcher.io/img/containers/assets/illustrations/reel-game-7-0.webp/5c50d1998baecd5c9593ff1ee5f6fc8c/reel-game-7-0.webp) Your products as prizesPut your products on the reel and let people win the one it stops on. [Read more: Your products as prizes](https://scratcher.io/platform/prizes) ![A quick game for pop-ups](https://scratcher.io/img/containers/assets/illustrations/reel-game-7-1.webp/ef72556c802201def096bda739eafb33/reel-game-7-1.webp) A quick game for pop-upsThe reel is fast to play, so it fits well in a pop-up on your webshop. [Read more: A quick game for pop-ups](https://scratcher.io/platform/pop-ups) ![Easy to set up](https://scratcher.io/img/containers/assets/illustrations/reel-game-7-2.webp/8c8cbe619ddce5c3296ab12e8598e9bc/reel-game-7-2.webp) Easy to set upStart from a design kit or build your own in a few steps, no designer needed. [Read more: Easy to set up](https://scratcher.io/platform/editor) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a reel game campaign works A reel game campaign is fast from start to finish. People open your campaign and fill in a short form. Then they tap to start, and a column of pictures starts scrolling past. After a few seconds, the reel slows down and stops on one picture. That picture is their prize. You build the reel in the editor. Upload a picture for each prize — products, tickets or discount badges — and add a background. You can change the size of the reel and of each picture, and the spacing between them. As with all our luck games, you decide which prizes can be won, how many of each there are and when they can be won. Winners see their prize right away and can get it by email too (with the Email module, included on Professional or as an add-on), and every sign-up is sent to your email tool through our [integrations](https://scratcher.io/platform/integrations). ## When to use a reel game The reel game is a good fit when you want a short game with a strong visual moment: - **Webshops:** show a range of products on the reel and give away one of them. - **Food and drink:** spin through menu items and daily deals. - **Events and entertainment:** spin through tickets, artists or merchandise before the big reveal. - **Pop-ups:** a quick game that doesn't keep people from shopping for long. - **Product launches:** let people see a new range while they play. Because people see many pictures fly past before the reel stops, the reel game is also a gentle way to introduce your range. Even people who do not win have seen a handful of your products in a few seconds. What is the difference from the [slot machine](https://scratcher.io/platform/formats/slot-machine)? In a slot machine, people need three matching symbols in a row to win. In the reel game, the reel simply stops on one prize, so the result is easier to read. If your goal is mainly to grow your list, see our page on [lead generation](https://scratcher.io/platform/lead-generation). ## 6 ideas for your reel game 1. **Product reel:** your bestsellers on the reel, and people win the one it stops on. 2. **Menu reel:** a café shows its cakes and drinks and gives away a free treat. 3. **Festival reel:** spin through artists and merchandise, with tickets as the big prize. 4. **Black Friday reel:** every picture is a different discount badge. 5. **Travel reel:** spin through destinations and give away a weekend trip. 6. **New collection reel:** show off a new range and let people win a piece of it. ## Tips for a reel game that converts ### Tip #1: Use strong, clear pictures The reel moves fast, so pictures need to be easy to recognise. - Use product photos on a clean background. - Keep text on the pictures to a minimum. - Test the reel on your own phone before you go live. ### Tip #2: Pick the right game for the place - One reel is calm and clear — great for pop-ups. - Want three reels and more movement? The [slot machine](https://scratcher.io/platform/formats/slot-machine) is great for landing pages. - Not sure? Start with the reel, look at the results and try the slot machine in your next campaign. ### Tip #3: Make the prizes worth waiting for - Mix a few big prizes with many small ones. - Give everyone a discount code as a consolation prize. - Set limits in [prizes](https://scratcher.io/platform/prizes), so you never give away too much. ### Tip #4: Put it in front of the right people - Show it as a [pop-up](https://scratcher.io/platform/pop-ups) on your webshop. - Send it to your newsletter and share it on social media. - Use a [QR code](https://scratcher.io/platform/qr-codes) on posters and packaging in your store. ### Tip #5: Follow up after the spin - Send a welcome email with the prize and a clear next step. - Remind winners to use their code before it runs out. - Show the products from the reel in your follow-up email, so people can buy the one they hoped to win. - Check your [analytics](https://scratcher.io/platform/analytics) to see how many people played and signed up. For more ideas on luck games through the year, read our article on [Halloween marketing with gamification](https://scratcher.io/blog/halloween-marketing-with-gamification-strategies-ideas). Want a different reveal? Try the classic [spin the wheel game](https://scratcher.io/platform/formats/spin-the-wheel). Questions ## Questions about the reel game [Book a meeting](https://scratcher.io/book-a-meeting) - People fill in a short form and tap to start. A column of pictures scrolls past, and when the reel stops, the picture in the middle is their prize. - Yes. You decide which prizes there are, how many of each can be won and when. You can also give everyone [a small consolation prize](https://scratcher.io/platform/prizes). - Yes. Upload your own prize pictures and background, and adjust the size and spacing to fit your brand. - As a landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share the link in newsletters, by text message, on social media or with a QR code. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and GDPR-friendly. You decide what data you collect, ask for consent in your own words, and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first reel game today Add your prize pictures and let people spin the reel. Try it free for 14 days — no credit card required. [Create a reel game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)