How a roll the dice game campaign works
A roll the dice campaign is quick and easy to follow. People open your campaign, fill in a short form and tap the dice. It rolls across the screen, slows down and lands on one side. The picture on top shows what they won: a discount, a product, free shipping or a message to try again.
In the editor you design all six sides. Each side can show a prize, your logo or a fun message, and each one can be linked to a prize. You can choose which side faces up before the roll, add shadows and animations, and decide how many of each prize can be won and when.
The roll only takes a couple of seconds, but the tumbling dice and the moment it stops give people the same small thrill as a real dice roll at the kitchen table. That is why it works so well with people of all ages.
A good tip is to set up your prizes before you design the dice. Then you know exactly what to put on each side, and the design is done in minutes. Winners see their prize on the screen and can get it by email too (with the Email module, included on Professional or as an add-on), and the sign-ups go to your email tool through our integrations.
When to use a roll the dice game
The dice game is a good choice when you want something playful that feels a little different from a wheel or a scratch card:
- Retail and webshops: let people roll for discounts or free shipping.
- Food and drink: roll for a free menu item, a coupon or a daily special.
- Events and festivals: a warm-up game before a concert or match, with tickets and merchandise as prizes.
- Board game and toy brands: the dice fits right in.
- Christmas campaigns: our Christmas strategies article lists roll the dice among its ideas.
If your main goal is new sign-ups, read more about lead generation.
6 ideas for your roll the dice game
- Roll for a discount: each side shows a different discount, from 5% to 25%.
- Lucky six: five sides give a small prize, and the sixth side gives a big one.
- Game night giveaway: board game shops and toy brands can give away new games.
- Menu roll: restaurants let people roll for a free starter, drink or dessert.
- Matchday roll: sports clubs let fans roll for tickets or signed merchandise before kick-off.
- Daily roll: one roll a day during a campaign week, with new prizes each day.
Tips for a roll the dice game that converts
Tip #1: Make every side easy to read
The dice is small on a phone, so keep it simple.
- Use one clear picture or a short word on each side.
- Use strong colours that stand out from the background.
- Test the roll on your own phone before you go live.
Tip #2: Plan the prizes and the odds
- Decide how many of each prize can be won and when in prizes.
- Make sure most rolls give something, even if it is small.
- Keep one big prize for extra excitement.
Tip #3: Connect the roll to what comes next
- Show a prize page with a clear next step, like "Use your code in the webshop".
- Send winners an email with the prize.
- Follow up with everyone who signed up with newsletter & SMS.
Tip #4: Bring the dice to real life
- Put a QR code on posters, tables or packaging.
- Show the game on a screen at your stand and let people play on their phone.
- Hand out small cards with the QR code at the till, so people can roll when they get home.
- Use the same dice design on your posters, so people recognise the game online.
Tip #5: Let people roll again
Repeat play builds habits.
- Allow one roll per day during the campaign.
- Tell people when new prizes are added.
- Send a short daily reminder by email or text message during the campaign.
Looking for a different look? The spin the wheel game is a classic that almost everyone knows, and the slot machine adds three reels of excitement.
