--- title: "Scratch Card Game for Brands: Collect Leads | Scratcher" description: "Make a digital scratch card game in minutes. People scratch to see if they won, and you get sign-ups, leads and sales. Try it free for 14 days." url: https://scratcher.io/platform/formats/scratch-card language: en --- ![Scratch card game for brands: collect leads](https://scratcher.io/img/containers/assets/formats/scratch-card.webp/a09b3e3a38a5adb257d7ec8af84ad138/scratch-card.webp) Luck game format # Scratch card game for brands: collect leads Just like the real thing — only online. People scratch the digital scratch card with a finger or the mouse to reveal if they've won a prize. It takes seconds to play, it's exciting every time, and it's one of the easiest ways to get new sign-ups. [Create a scratch card](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the scratch card The scratch card is one of our most popular games. Everybody knows how scratch and win works, so nobody needs instructions. People fill in a short form, scratch the card and see right away if they've won. You make your online scratch card look like your brand — your colors, your logo, your pictures and your prizes. Change the scratch layer for Easter, Black Friday or Christmas, and show a discount code, a barcode or a free gift when people win. - Fun, fast and easy to understand - Collect sign-ups before people play - You decide the prizes and how often people win - Works on phones and computers ![About the scratch card](https://scratcher.io/img/containers/assets/library/scratch-card-2.webp/2c087287e25318fe25dea4501825818c/scratch-card-2.webp) Real examples ## Scratch card examples See how brands use the scratch card. [BonBon-Land: Transforming Consumer Engagement While Driving Revenue](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue) 13,746 participants in one month - BonBon-Land - Customer Activation [BonBon-Land: Transforming Consumer Engagement While Driving Revenue](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue)[Read the case: BonBon-Land: Transforming Consumer Engagement While Driving Revenue](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue) [Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) 81% conversion rate - Dansk Outlet - Customer Activation [Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success)[Read the case: Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) [Here’s How Yuaia Haircare Lowered Its Lead Price by ~50%](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50) ~50% lower lead price - Yuaia Haircare - Lead Generation [Here’s How Yuaia Haircare Lowered Its Lead Price by ~50%](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50)[Read the case: Here’s How Yuaia Haircare Lowered Its Lead Price by ~50%](https://scratcher.io/customers/heres-how-yuaia-haircare-lowered-its-lead-price-by-50) ## Dansk Outlet's Easter scratch card ran for under a week 16,000 unique visitors 13,000 unique sign-ups 81% conversion rate --- How it works ## Make your scratch card in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made scratch card template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More luck games ## Other similar game concepts Like the scratch card? These games are just as quick and exciting. [Spin the wheel Luck](https://scratcher.io/platform/formats/spin-the-wheel) [Mystery box Luck](https://scratcher.io/platform/formats/mystery-box) [Slot machine Luck](https://scratcher.io/platform/formats/slot-machine) [Gift surprise Luck](https://scratcher.io/platform/formats/gift-surprise) [See all formats](https://scratcher.io/platform/formats) Why a scratch card ## Why brands love the scratch card ![Great for newsletter sign-ups](https://scratcher.io/img/containers/assets/illustrations/scratch-card-7-0.webp/70aefde3586fb9caf3b4e42786bbf25f/scratch-card-7-0.webp) Great for newsletter sign-upsAsk for an email and a newsletter permission before people scratch. Most people are happy to sign up for a chance to win. [Read more: Great for newsletter sign-ups](https://scratcher.io/platform/newsletter-sms) ![Works in-store with a QR code](https://scratcher.io/img/containers/assets/illustrations/scratch-card-7-1.webp/0e27ad8e171fac624bb4eae7bae6bd49/scratch-card-7-1.webp) Works in-store with a QR codePut a QR code on a poster, a receipt or a package. People scan it with their phone and scratch right away. [Read more: Works in-store with a QR code](https://scratcher.io/platform/qr-codes) ![Instant win prizes](https://scratcher.io/img/containers/assets/illustrations/scratch-card-7-2.webp/9f1bfc760f6cef7930d9df7b02079d19/scratch-card-7-2.webp) Instant win prizesPeople see right away if they've won. Give each winner a unique discount code and give them a reason to shop. [Read more: Instant win prizes](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a scratch card campaign works A digital scratch card works just like the paper version you know from the kiosk. People open your campaign, fill in a short form and then rub away a scratch layer with a finger or the mouse. Under the layer is either a prize or a friendly "better luck next time". Use one card or three to nine, and decide how much people must scratch before the result shows. Behind the scenes, you are in control. You decide which prizes can be won, how many of each there are and when they can be won. The result is ready the moment people start scratching, so the excitement is real, but nobody can cheat their way to a prize. Winners see their unique discount code or barcode on the screen right away (and by email with the Email module, included on Professional or as an add-on), and everyone who signed up goes straight to your email tool. Because there are no rules to explain, a scratch card works well with people who have never played a game from your brand before. It takes about ten seconds from the first click to the result. ## When to use a scratch card The scratch card is a good fit whenever you want a lot of people to take part quickly. It works best when the goal is simple: - **Growing your newsletter:** a chance to win is a fair trade for an email and a permission. See more on [lead generation](https://scratcher.io/platform/lead-generation). - **Seasonal sales:** Easter, Black Friday, Christmas and summer sales are natural moments to scratch and win. - **Driving store visits:** give out prizes that people pick up in your shop. - **Activating existing customers:** send the card to your list and reward loyal customers with a small treat. Retail and webshops use it the most, but we also see amusement parks, food brands, energy companies and NGOs get great results. [BonBon-Land](https://scratcher.io/customers/bonbon-land-transforming-consumers-engagement-while-driving-revenue) used a scratch card to give away free tickets and turned the consolation codes into ticket sales. ## 6 ideas for your scratch card 1. **Easter egg scratch:** make the scratch layer look like an egg and hide a discount underneath. 2. **Black Friday early access:** everyone who scratches gets early access to your deals, and a few win a big main prize. 3. **Scratch the receipt:** print a QR code on receipts so people can scratch for a prize on their next visit. 4. **Product launch:** hide your new product under the layer and give away samples. 5. **Birthday card:** send a scratch card to customers on their birthday with a personal treat. 6. **Event giveaway:** let visitors at a fair or a match scratch for merchandise or VIP access. ## Tips for a scratch card that converts ### Tip #1: Pick one clear goal Decide on one main goal before you start. It makes every other choice easier. - More sign-ups: ask for an email and a newsletter permission before people play. - More sales: give out discount codes that can be used in your webshop. - More visits: offer prizes people pick up in your store. ### Tip #2: Give away prizes people actually want The prize is the reason people play. It doesn't have to be expensive, but it should feel worth scratching for. - Mix one or two big prizes with many small ones, like free shipping or a discount. - Use discount codes for your own shop, so prizes bring people back to buy. - Think about giving everyone a small prize, so nobody leaves empty-handed. Read more about [prizes on autopilot](https://scratcher.io/platform/prizes). ### Tip #3: Make it look like your brand A scratch card that looks like the rest of your website feels safe to play. - Use your colors, logo and pictures. - Match the scratch layer to the season. - Show the prize clearly when people win. ### Tip #4: Keep the form short Every extra field makes some people give up. Only ask for what you will actually use — often an email is enough. ### Tip #5: Put it where your customers already are A scratch card only works if people see it. Show it as a [game pop-up](https://scratcher.io/platform/pop-ups) on your website, send it to your subscribers, share it on social media and use a [QR code](https://scratcher.io/platform/qr-codes) in your store or on packaging. Want more ideas? Read our guide to [scratchcard marketing](https://scratcher.io/blog/scratchcard-marketing), or see how [Dansk Outlet got 13,000 sign-ups with an Easter scratch card](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success). If you want a different kind of excitement, try the [spin the wheel game](https://scratcher.io/platform/formats/spin-the-wheel) or the [mystery box](https://scratcher.io/platform/formats/mystery-box) — they are just as quick to play. Questions ## Questions about the scratch card [Book a meeting](https://scratcher.io/book-a-meeting) - People fill in a short form, then scratch the card on their phone or computer to reveal if they've won. You decide the prizes, and the result is shown right away. - Yes. You choose the prizes, how many of each there are and when they can be won. You can also give everyone a small consolation prize, like a discount code. - Yes. Start from a template and add your own logo, colors, pictures and scratch layer. Rex, [our AI assistant](https://scratcher.io/platform/ai-assistant), can even make a design kit that matches your brand. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share the link in newsletters, by text message, on social media or with a QR code in your store. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and GDPR-friendly. You decide what data you collect, ask for consent in your own words, and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Scratchcard Marketing: How Digital Scratchcards Drive Leads](https://scratcher.io/blog/scratchcard-marketing) - Strategy - June 30, 2025 [Scratchcard Marketing: How Digital Scratchcards Drive Leads](https://scratcher.io/blog/scratchcard-marketing)With a digital scratchcard, visitors scratch to reveal a prize. Here's how this quick, fun game captures leads and boosts sales, … [Instant Win vs Prize Draw: Which Prize Mechanic Should You Choose?](https://scratcher.io/blog/instant-win-vs-prize-draw) - Guides - July 27, 2026 [Instant Win vs Prize Draw: Which Prize Mechanic Should You Choose?](https://scratcher.io/blog/instant-win-vs-prize-draw)Should people see right away if they won, or enter a draw? We compare the two prize mechanics, explain odds and prize pools and l… [Running Online Competitions in Denmark and the EU: What to Check Before You Launch](https://scratcher.io/blog/running-online-competitions-denmark-eu) - Guides - September 4, 2026 [Running Online Competitions in Denmark and the EU: What to Check Before You Launch](https://scratcher.io/blog/running-online-competitions-denmark-eu)Using a prize to collect sign-ups? Here are the topics to check before you launch a competition in Denmark or the EU, from consen… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first scratch card today Pick a template, add your prizes and start collecting sign-ups. Try it free for 14 days — no credit card required. [Create a scratch card](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)