How a slice it campaign works
Slice it is a swipe game. Objects fly up and across the screen, and players swipe through them to slice them in two. Every hit gives points. The game ends when the timer runs out, and players see their total score.
Most campaigns start with a short sign-up form, where people give their name, email and perhaps a newsletter permission. Then they play. After the game, the score decides what happens next. Players who reach your goal score win, and the prize is drawn from the win chances you set. With the Finish conditions add-on you can set score levels instead — for example, a small prize for 500 points and a bigger prize for 1,000 points.
Because the result depends on the score and not on luck alone, slice it rewards effort. That makes it a good game for campaigns that run over time, where people come back to beat their last result. It also gives you a clear way to talk about the prize: "Reach 1,000 points and win" is easy to understand and easy to share with friends.
When to use a slice it game
The slice it game is quick, colourful and made for phones. It works well when you want to:
- Engage people on mobile: swiping is something everyone already does many times a day.
- Keep people coming back: let them play every day of a campaign to improve their score.
- Reward your most loyal fans: use score levels (Finish conditions add-on) to give the best players the best prizes.
- Make learning fun: schools, apps and course providers can turn a short lesson into a game with points.
It suits food and drink, retail and webshops, events, education and loyalty clubs. A pizza place can let people slice pizzas. A juice brand can use fruit. A festival can let fans slice logos of the artists.
5 ideas for your slice it game
- Fruit frenzy: a juice or grocery brand lets people slice fruit and gives away free products to the best scorers.
- Summer score chase: players come back every day during the summer to beat their score and enter a weekly draw.
- Menu madness: slice dishes from your menu and win a free meal or a discount code.
- Halloween special: slice pumpkins, ghosts and bats, and give the best players a spooky discount code for the weekend.
- Members' challenge: members who reach the goal score unlock a special offer.
Tips for a slice it game that converts
Tip #1: Keep the first round short
People should see their score quickly. A round that lasts less than a minute feels fun, not tiring, and makes people want to try again. Pick a speed that feels a little slow to you — you already know the game, your players don't. Test it on your own phone and with a few colleagues before you go live.
Tip #2: Make score levels clear
Tell people what they can win at each level before they start.
- Show the levels on the start page.
- Pick levels that most people can reach with a few tries.
- Give everyone who plays a small thank you, like free shipping.
See what you can give out on our prizes page.
Tip #3: Choose objects that are easy to see
Big, colourful objects on a calm background are easiest to slice. Use your own products or things people link to your brand, so the game feels like yours and not like any other game on their phone. A fun slicing effect and a short sound make every hit feel good.
Tip #4: Ask for the sign-up first
Put a short form before the first round. Ask for an email and a newsletter permission, and only add fields you will use. Read more about lead generation with games.
Tip #5: Add a little competition
A leaderboard shows the best players and makes people want to climb it. It works especially well for clubs, fans and communities.
Tip #6: Bring people back
Remind players to come back with a newsletter or an SMS, and send the new sign-ups to your email tool through our integrations. When the campaign ends, check how many people played more than once. That tells you how much they enjoyed it.
Want another fast game? Try the drop game, where players catch instead of slice, or smash it, where every tap counts.
