How a slot machine campaign works
A slot machine campaign starts like most luck games: people open your campaign and fill in a short form. Then they press play, the reels spin and slowly stop one by one. If three matching symbols land in a row, the player wins the prize linked to that symbol. If not, they can get a consolation prize or try again another day.
You set up the game in the editor. Upload your own symbols — products, logos or seasonal icons — and link each one to a prize. You decide how many prizes there are and when they can be won, so the game never gives away more than you planned. You can choose between one reel and three, adjust the spacing and add a background that matches your campaign.
Winners see the prize on the screen right away, and can get it by email with the Email module (included on Professional or as an add-on). Every sign-up goes on to your email tool, so you can follow up when the campaign ends.
When to use a slot machine
The slot machine works best when you want energy and repeat visits. Good moments are:
- Christmas and Black Friday: a festive slot machine with daily prizes keeps people coming back.
- Flash sales: link the symbols to products on sale and give out discount codes.
- Lead generation: a simple instant win in exchange for an email. Read more about lead generation.
- Events and sponsorships: put the game on a screen or a QR code at a stand.
It is popular in retail, fashion, energy and sports. Rito.dk ran a Christmas slot machine with main prizes and a new consolation prize every day. Players came back 5.6 times on average, two out of three were new permissions, and the extra webshop traffic gave an ROI of 19.5%. In our top 5 Q4 campaigns, Deichmann's Black Week slot machine got 64% of website visitors to take part.
5 ideas for your slot machine
- Christmas slot: use presents, stars and trees as symbols, with a new prize every day in December.
- Product slot: show three of your bestsellers on the reels and give away the product that lines up.
- Holiday slot: let people play for a trip or an experience, like an energy company giving away a ski holiday.
- Match day slot: sports clubs can use player photos or merchandise as symbols and give away tickets.
- Black Week slot: every combination gives a discount, and three logos in a row gives a big main prize.
Tips for a slot machine that converts
Tip #1: Use clear, simple symbols
On a small phone screen, detailed images are hard to see.
- Use three to six different symbols with strong colours.
- Make the winning symbol the most eye-catching one.
- Test the game on your own phone before you go live.
Tip #2: Let people play more than once
The slot machine is made for repeat play.
- Allow one play per day during the campaign.
- Add a new prize each day and tell people about it in your newsletter.
- Remind players to come back with an email or text message from newsletter & SMS.
Tip #3: Give everyone a reason to shop
- Use discount codes as consolation prizes, so a loss still feels like a small win.
- Make the code easy to copy and use straight away.
- Set prize limits in prizes, so your budget is safe.
Tip #4: Promote it everywhere
A slot machine only works if people find it. Embed it on your front page, show it as a pop-up, and share it on social media and in your newsletter.
Tip #5: Measure what happens after the game
The real value often shows up after people have played.
- Track how many consolation codes are used in your webshop.
- Compare traffic and sales with the same period last year, like Rito.dk did.
- Send new subscribers a welcome email while the game is still fresh in their minds.
- Use the numbers in your analytics to plan your next campaign.
Not sure the slot machine is right? The reel game uses the same spinning reels with one simple result, and the spin the wheel game is a classic that almost everyone knows.
