--- title: "Slot Machine Game for Brands: Instant Win | Scratcher" description: "Run an online slot machine game with your own icons and prizes. Three in a row wins, and you collect sign-ups and sales. Try it free for 14 days." url: https://scratcher.io/platform/formats/slot-machine language: en --- ![Slot machine game for brands: instant win](https://scratcher.io/img/containers/assets/formats/slot-machine.webp/39d81c7cec535ba5f537c3627be231cd/slot-machine.webp) Luck game format # Slot machine game for brands: instant win Pull the lever, watch the reels spin and hope for three in a row. Our online slot machine brings the fun of the classic one-armed bandit to your campaign — with your products as the symbols and real prizes for the winners. [Create a slot machine](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the slot machine The slot machine game is an instant win game with a lot of energy. People sign up, press play and watch the reels spin. When three matching symbols line up, they've won the prize linked to that symbol. Instead of cherries and sevens, you use your own icons: your products, your logo or seasonal symbols like Christmas presents or Easter eggs. A branded slot machine is a fun way to show your range while people play — and they often come back to try their luck again. - Three matching symbols wins the prize - Use your own icons, background and colors - Link each symbol to a prize - Choose one or three reels ![About the slot machine](https://scratcher.io/img/containers/assets/library/slot-machine-2.webp/22bd4283d6929d26103ed96a807c9245/slot-machine-2.webp) Real examples ## Slot machine examples See how brands use the slot machine. [iGaming & Online Casino: Pip.dk's Winning Strategy](https://scratcher.io/customers/pip-dk-winning-strategy-engaging-players-first) 18% email click-through rate - Pip.dk - Brand Engagement [iGaming & Online Casino: Pip.dk's Winning Strategy](https://scratcher.io/customers/pip-dk-winning-strategy-engaging-players-first)[Read the case: iGaming & Online Casino: Pip.dk's Winning Strategy](https://scratcher.io/customers/pip-dk-winning-strategy-engaging-players-first) [Rito: Playing to Engage and Win During Christmas Season](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season) 19.5% ROI - Rito - Customer Activation [Rito: Playing to Engage and Win During Christmas Season](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season)[Read the case: Rito: Playing to Engage and Win During Christmas Season](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season) ## Rito.dk's Christmas slot machine 19.5% ROI from the extra webshop traffic 5.6 times each person played on average 2 of 3 players were new permissions --- How it works ## Make your slot machine in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made slot machine template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More luck games ## Other similar game concepts Like the slot machine? Try these luck games too. [Reel game Luck](https://scratcher.io/platform/formats/reel-game) [Spin the wheel Luck](https://scratcher.io/platform/formats/spin-the-wheel) [Scratch card Luck](https://scratcher.io/platform/formats/scratch-card) [Roll the dice Luck](https://scratcher.io/platform/formats/roll-the-dice) [See all formats](https://scratcher.io/platform/formats) Why a slot machine ## Why brands love the slot machine ![Show off your products](https://scratcher.io/img/containers/assets/illustrations/slot-machine-7-0.webp/2e28a0710bfc117b746bfa26dca525bd/slot-machine-7-0.webp) Show off your productsEvery spin shows your products as symbols on the reels, so people see your range while they play. [Read more: Show off your products](https://scratcher.io/platform/editor) ![People come back to play again](https://scratcher.io/img/containers/assets/illustrations/slot-machine-7-1.webp/c57c0090056ca2553da4b226f0eae284/slot-machine-7-1.webp) People come back to play againLet people play once a day. Each visit is another chance to show your offers and remind them of your shop. [Read more: People come back to play again](https://scratcher.io/platform/lead-generation) ![Discount codes that drive sales](https://scratcher.io/img/containers/assets/illustrations/slot-machine-7-2.webp/a6475c79bb2fd606049e8bb689f45dc3/slot-machine-7-2.webp) Discount codes that drive salesGive every player a consolation code to use in your webshop, and track the sales it brings. [Read more: Discount codes that drive sales](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a slot machine campaign works A slot machine campaign starts like most luck games: people open your campaign and fill in a short form. Then they press play, the reels spin and slowly stop one by one. If three matching symbols land in a row, the player wins the prize linked to that symbol. If not, they can get a consolation prize or try again another day. You set up the game in the editor. Upload your own symbols — products, logos or seasonal icons — and link each one to a prize. You decide how many prizes there are and when they can be won, so the game never gives away more than you planned. You can choose between one reel and three, adjust the spacing and add a background that matches your campaign. Winners see the prize on the screen right away, and can get it by email with the Email module (included on Professional or as an add-on). Every sign-up goes on to your email tool, so you can follow up when the campaign ends. ## When to use a slot machine The slot machine works best when you want energy and repeat visits. Good moments are: - **Christmas and Black Friday:** a festive slot machine with daily prizes keeps people coming back. - **Flash sales:** link the symbols to products on sale and give out discount codes. - **Lead generation:** a simple instant win in exchange for an email. Read more about [lead generation](https://scratcher.io/platform/lead-generation). - **Events and sponsorships:** put the game on a screen or a QR code at a stand. It is popular in retail, fashion, energy and sports. [Rito.dk](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season) ran a Christmas slot machine with main prizes and a new consolation prize every day. Players came back 5.6 times on average, two out of three were new permissions, and the extra webshop traffic gave an ROI of 19.5%. In our [top 5 Q4 campaigns](https://scratcher.io/blog/top-5-q4-gamification-campaigns), Deichmann's Black Week slot machine got 64% of website visitors to take part. ## 5 ideas for your slot machine 1. **Christmas slot:** use presents, stars and trees as symbols, with a new prize every day in December. 2. **Product slot:** show three of your bestsellers on the reels and give away the product that lines up. 3. **Holiday slot:** let people play for a trip or an experience, like an energy company giving away a ski holiday. 4. **Match day slot:** sports clubs can use player photos or merchandise as symbols and give away tickets. 5. **Black Week slot:** every combination gives a discount, and three logos in a row gives a big main prize. ## Tips for a slot machine that converts ### Tip #1: Use clear, simple symbols On a small phone screen, detailed images are hard to see. - Use three to six different symbols with strong colors. - Make the winning symbol the most eye-catching one. - Test the game on your own phone before you go live. ### Tip #2: Let people play more than once The slot machine is made for repeat play. - Allow one play per day during the campaign. - Add a new prize each day and tell people about it in your newsletter. - Remind players to come back with an email or text message from [newsletter & SMS](https://scratcher.io/platform/newsletter-sms). ### Tip #3: Give everyone a reason to shop - Use discount codes as consolation prizes, so a loss still feels like a small win. - Make the code easy to copy and use straight away. - Set prize limits in [prizes](https://scratcher.io/platform/prizes), so your budget is safe. ### Tip #4: Promote it everywhere A slot machine only works if people find it. Embed it on your front page, show it as a [pop-up](https://scratcher.io/platform/pop-ups), and share it on social media and in your newsletter. ### Tip #5: Measure what happens after the game The real value often shows up after people have played. - Track how many consolation codes are used in your webshop. - Compare traffic and sales with the same period last year, like Rito.dk did. - Send new subscribers a welcome email while the game is still fresh in their minds. - Use the numbers in your [analytics](https://scratcher.io/platform/analytics) to plan your next campaign. Not sure the slot machine is right? The [reel game](https://scratcher.io/platform/formats/reel-game) uses the same spinning reels with one simple result, and the [spin the wheel game](https://scratcher.io/platform/formats/spin-the-wheel) is a classic that almost everyone knows. Questions ## Questions about the slot machine [Book a meeting](https://scratcher.io/book-a-meeting) - People sign up and press play. The reels spin and stop one by one, and if three matching symbols line up, they win the prize linked to that symbol. - Yes. You decide which prizes there are, how many of each can be won and when. You can also give every player [a consolation prize](https://scratcher.io/platform/prizes), like a discount code. - Yes. Upload your own icons and background, choose one or three reels and add your logo and colors. Products and seasonal symbols work really well. - As a landing page, [as a pop-up](https://scratcher.io/platform/pop-ups) or embedded on your website. You can also send the link in newsletters and text messages, share it on social media or use a QR code. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and GDPR-friendly. You decide what data you collect, ask for consent in your own words, and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first slot machine today Add your own symbols and prizes and let people try their luck. Try it free for 14 days — no credit card required. [Create a slot machine](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)