--- title: "Spin the Bottle Game for Brands: Spin & Win | Scratcher" description: "Create a spin the bottle game for your brand. People spin, the bottle points to a prize, and you collect sign-ups. Try it free for 14 days today." url: https://scratcher.io/platform/formats/spin-the-bottle language: en --- ![Spin the bottle game for brands: spin & win](https://scratcher.io/img/containers/assets/formats/spin-the-bottle.webp/070b2824d1a77f45f0a2788a9efd48cd/spin-the-bottle.webp) Luck game format # Spin the bottle game for brands: spin & win The party game everybody remembers, now made for marketing. In our spin the bottle game, people tap to spin, the bottle slows down and points to a prize. It is a playful spin and win game with a relaxed, social feel. [Create a spin the bottle](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the spin the bottle Spin the bottle works just like our prize wheel — with a bottle in the middle instead. Around the bottle are the prize slices. People fill in a short form, spin, and wherever the bottle points is what they win. Because the game is built on the same setup as spin the wheel, you get the same options: choose the number of slices, the colors, the icons and the winning odds. You can even switch between a wheel and a bottle in the game settings, so you can try both looks without building a new game. - Same easy setup as spin the wheel - Use your own bottle, product or picture in the middle - You decide the slices, prizes and odds - Works on phones and computers ![About the spin the bottle](https://scratcher.io/img/containers/assets/library/spin-the-bottle-2.webp/9994bbaa94cfcf521cc6cf74873a6b96/spin-the-bottle-2.webp) Real examples ## Spin the bottle examples See how brands use the spin the bottle. [Luck gamesSpin the bottle](https://scratcher.io/platform/formats/spin-the-bottle) [Luck gamesScratch card](https://scratcher.io/platform/formats/scratch-card) [Luck gamesSpin the wheel](https://scratcher.io/platform/formats/spin-the-wheel) [Luck gamesSlot machine](https://scratcher.io/platform/formats/slot-machine) [Luck gamesMystery box](https://scratcher.io/platform/formats/mystery-box) [Luck gamesGift surprise](https://scratcher.io/platform/formats/gift-surprise) Why it works ## Four reasons to spin the bottle A playful, social feelThe bottle brings a laid-back party mood that fits summer, festivals and nights out. Your product in the middleDrinks brands can put their own bottle at the centre of the game. Switch looks in secondsIt is the same game as the wheel. Switch between the two in the game settings. Grows your listAsk for an email and permission before the spin, and send new contacts to your email tool. --- How it works ## Make your spin the bottle in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made spin the bottle template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More luck games ## Other similar game concepts Like spin the bottle? Try these luck games too. [Spin the wheel Luck](https://scratcher.io/platform/formats/spin-the-wheel) [Roll the dice Luck](https://scratcher.io/platform/formats/roll-the-dice) [Reel game Luck](https://scratcher.io/platform/formats/reel-game) [Scratch card Luck](https://scratcher.io/platform/formats/scratch-card) [See all formats](https://scratcher.io/platform/formats) Why a spin the bottle ## Why brands love spin the bottle ![Great on social media](https://scratcher.io/img/containers/assets/illustrations/spin-the-bottle-7-0.webp/3165eb093f1f4781fc2eab6844524c20/spin-the-bottle-7-0.webp) Great on social mediaA playful game is easy to share. Post the link and let followers spin for a prize. [Read more: Great on social media](https://scratcher.io/platform/social-media) ![Perfect for bars and festivals](https://scratcher.io/img/containers/assets/illustrations/spin-the-bottle-7-1.webp/32d3e5c623da6e3a0fd85903abab14d4/spin-the-bottle-7-1.webp) Perfect for bars and festivalsPut a QR code on tables, menus or at the bar, and let guests spin on their own phone. [Read more: Perfect for bars and festivals](https://scratcher.io/platform/qr-codes) ![Prizes handled for you](https://scratcher.io/img/containers/assets/illustrations/spin-the-bottle-7-2.webp/365056e837b271ad1ddb6417f31605be/spin-the-bottle-7-2.webp) Prizes handled for youUnique discount codes and barcodes are handed out automatically. [Read more: Prizes handled for you](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a spin the bottle game campaign works A spin the bottle campaign takes a game most people remember from parties and turns it into an instant win game. People open your campaign, fill in a short form and tap the bottle. It spins around, slows down and stops pointing at one of the prize slices around it. That slice is what they win. Under the hood, spin the bottle is the same game as the [spin the wheel game](https://scratcher.io/platform/formats/spin-the-wheel). The only difference is that the bottle in the middle spins instead of the wheel. That means you get all the same settings: the number of slices, colors, icons, prizes and how often each prize can be won. You can switch from a bottle to a wheel, or back again, in the game settings. Winners see their prize on the screen right away, and can get it by email with the Email module (included on Professional or as an add-on). Every sign-up goes on to your email tool or CRM through our [integrations](https://scratcher.io/platform/integrations), so you can keep in touch after the game. Because the setup is shared, you can also run both versions side by side. Use the wheel on your website and the bottle at an event, for example, and see which one people like best in your [analytics](https://scratcher.io/platform/analytics). ## When to use a spin the bottle game Pick the bottle over the wheel when you want a lighter, more social mood. The bottle makes people think of friends, fun and good times, which is exactly the feeling many hospitality and drinks brands want to share: - **Drinks brands:** put your own bottle in the middle and give away products. - **Bars, restaurants and cafés:** a QR code on the table lets guests spin for a free drink or dessert. - **Summer and festivals:** the party feel fits warm evenings, concerts and outdoor events. - **Social media giveaways:** a playful game gets more clicks than a plain "comment to win" post. - **Themed campaigns:** Friday bars, New Year's Eve or student parties. If your main goal is to grow your list, see our page on [lead generation](https://scratcher.io/platform/lead-generation). ## 6 ideas for your spin the bottle game 1. **Summer spin:** a cold drink in the middle and summer prizes around it. 2. **Table spin:** a QR code on restaurant tables that gives a free dessert or a discount on the next visit. 3. **Festival spin:** let festival guests spin for merchandise and drinks at your stand. 4. **New Year's spin:** a bottle of bubbles in the middle and prizes for the new year. 5. **Product launch:** put your new bottle or package in the centre to show it off. 6. **Friday spin:** a weekly social media post where followers spin for weekend treats. ## Tips for a spin the bottle game that converts ### Tip #1: Use your own product in the middle The bottle is the star of the game. - Use a clear photo or illustration of your own bottle or product. - Make sure the bottle is easy to see on a small screen. - Match the background to the season or event. ### Tip #2: Keep the slices simple - Six to eight slices is usually enough. - Use short labels or icons on each slice. - Make the big prize stand out. ### Tip #3: Plan your prizes - Mix a few big prizes with many small ones. - Set limits in [prizes](https://scratcher.io/platform/prizes), so prizes last all campaign. - Think about age limits and local rules if you give away alcohol. - Offer a consolation prize, like a discount on the next visit, so everyone has a reason to come back. ### Tip #4: Bring it to where people are - Put [QR codes](https://scratcher.io/platform/qr-codes) on tables, menus and posters. - Share it on [social media](https://scratcher.io/platform/social-media) and in your newsletter. - Show it as a [pop-up](https://scratcher.io/platform/pop-ups) on your website. ### Tip #5: Follow up after the spin A fun moment fades fast, so act while people still remember it. - Send a thank-you email with the prize and a clear next step. - Remind winners to use their code before it expires. - Invite everyone to follow you on social media, so they see your next game. Want to see how brands use the same mechanics? Read our [spin the wheel guide](https://scratcher.io/blog/spin-the-wheel-guide). Prefer something to roll? Try [roll the dice](https://scratcher.io/platform/formats/roll-the-dice). Questions ## Questions about the spin the bottle [Book a meeting](https://scratcher.io/book-a-meeting) - People fill in a short form and tap to spin. When the bottle stops, it points to a prize slice, and that is what they win. With the Email module, the prize can also be sent by email. - Yes. You decide which prizes there are, how many of each can be won and when — just like with [spin the wheel](https://scratcher.io/platform/formats/spin-the-wheel). - Yes. Upload your own bottle or product for the middle, and add your colors, icons and background. You can also switch to a wheel in the game settings. - As a landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. Share the link on social media, in newsletters, by text message or with a QR code. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and GDPR-friendly. You decide what data you collect, ask for consent in your own words, and decide when the data is deleted. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first spin the bottle today Put your bottle in the middle, add your prizes and let people spin. Try it free for 14 days — no credit card required. [Create a spin the bottle](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)