--- title: "Spin the Wheel & Spin to Win Pop-up for Brands | Scratcher" description: "Make a spin the wheel game or a spin to win pop-up with your own prizes and brand. Collect sign-ups and give out unique discount codes. Try it free for 14 days." url: https://scratcher.io/platform/formats/spin-the-wheel language: en --- ![Spin the wheel game for brands: collect leads](https://scratcher.io/img/containers/assets/formats/spin-the-wheel.webp/3909833223f29b857c8574883c7b9079/spin-the-wheel.webp) Luck game format # Spin the wheel game for brands: collect leads A prize wheel everybody wants to spin. People sign up, tap to spin and see right away where the wheel stops. Your online wheel of fortune is quick to play, easy to understand and one of the best ways to turn visitors into subscribers. [Create a prize wheel](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the spin the wheel Spin the wheel is a classic luck game that works for almost any brand. Each slice of the wheel is a prize, a discount or a "try again". People fill in a short form, spin and watch the wheel slow down — that little moment of waiting is what makes spin and win so exciting. You choose how many slices the wheel has (from 2 to 32), what is on each slice and how often each prize can be won. Add your colors, logo and pictures, and you have a branded prize wheel ready in minutes. - Instant result — people know right away if they won - You decide the slices, prizes and winning odds - Ask for an email and permission before people spin - Works on phones, tablets and computers ![About the spin the wheel](https://scratcher.io/img/containers/assets/library/spin-the-wheel-2.webp/f3c9ec9c493fe45d1217344275fc74ef/spin-the-wheel-2.webp) Real examples ## Spin the wheel examples See how brands use the spin the wheel. [How ECOOKING Uses Gamification Marketing to Strengthen Customer Engagement and Brand Loyalty](https://scratcher.io/customers/ecooking-gamification-customer-loyalty) - ECOOKING - Customer Activation [How ECOOKING Uses Gamification Marketing to Strengthen Customer Engagement and Brand Loyalty](https://scratcher.io/customers/ecooking-gamification-customer-loyalty)[Read the case: How ECOOKING Uses Gamification Marketing to Strengthen Customer Engagement and Brand Loyalty](https://scratcher.io/customers/ecooking-gamification-customer-loyalty) [Converting Loyalty Into Sales: POWER’s Black Friday Gamification Campaign](https://scratcher.io/customers/converting-loyalty-into-sales-powers-black-friday-gamification-campaign) 60,000 new email permissions - POWER - Data Enrichment [Converting Loyalty Into Sales: POWER’s Black Friday Gamification Campaign](https://scratcher.io/customers/converting-loyalty-into-sales-powers-black-friday-gamification-campaign)[Read the case: Converting Loyalty Into Sales: POWER’s Black Friday Gamification Campaign](https://scratcher.io/customers/converting-loyalty-into-sales-powers-black-friday-gamification-campaign) [Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday) 4,582 unique leads - Lampeguru - Lead Generation [Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday)[Read the case: Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday) ## Fleggaard's first spin the wheel campaign 112,000 unique visitors 34,000 unique participants 21,000 newsletter subscribers --- How it works ## Make your spin the wheel in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made spin the wheel template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More luck games ## Other similar game concepts Like the wheel? These luck games are just as quick to play. [Spin the bottle Luck](https://scratcher.io/platform/formats/spin-the-bottle) [Scratch card Luck](https://scratcher.io/platform/formats/scratch-card) [Slot machine Luck](https://scratcher.io/platform/formats/slot-machine) [Mystery box Luck](https://scratcher.io/platform/formats/mystery-box) [See all formats](https://scratcher.io/platform/formats) Why a spin the wheel ## Why brands love spin the wheel ![A pop-up people want to click](https://scratcher.io/img/containers/assets/illustrations/spin-the-wheel-7-0.webp/892e311efb1be8dfec2d6f4bbc6e1a65/spin-the-wheel-7-0.webp) A pop-up people want to clickA wheel in a pop-up gives visitors a reason to leave their email before they leave your webshop. [Read more: A pop-up people want to click](https://scratcher.io/platform/pop-ups) ![More newsletter subscribers](https://scratcher.io/img/containers/assets/illustrations/spin-the-wheel-7-1.webp/64399108313c986320e4e1c1c56b6776/spin-the-wheel-7-1.webp) More newsletter subscribersAsk for a newsletter permission before people spin, and send the new subscribers straight to your email tool. [Read more: More newsletter subscribers](https://scratcher.io/platform/newsletter-sms) ![Prizes handled for you](https://scratcher.io/img/containers/assets/illustrations/spin-the-wheel-7-2.webp/724cfc7b77e26763bbdb7e4ff94bf722/spin-the-wheel-7-2.webp) Prizes handled for youUnique discount codes and barcodes are given out automatically, and draws can run on their own. [Read more: Prizes handled for you](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a spin the wheel game campaign works A spin the wheel campaign is simple for the player. They land on your campaign, fill in a short form, tap the button and watch the prize wheel spin. When it stops, the slice under the arrow decides what they win — a discount code, free shipping, a free gift or a "try again tomorrow". For you, there is more going on. You decide how many slices the wheel has and what each one means. You set how many of each prize can be won and when, so there is still something to win on the last day. Winners see their prize on the screen (and by email with the Email module, included on Professional or as an add-on), and every sign-up is sent on to your email tool or CRM through our [integrations](https://scratcher.io/platform/integrations). You can also let people come back and spin again every day. That gives you more visits and more chances to show your products — and if you turn on auto-complete, returning players don't have to fill in the form again. ## When to use a spin the wheel game The wheel is our go-to format when the main goal is many sign-ups in a short time. It works well for: - **Lead generation:** a chance to win is an easy reason to share an email. Read more about [lead generation](https://scratcher.io/platform/lead-generation). - **Webshops:** catch visitors before they leave with a wheel in a pop-up. - **Black Friday and Christmas:** a wheel full of discounts gets people in the mood to shop. - **Anniversaries and openings:** celebrate with prizes and invite new customers in. - **Live shopping and events:** let viewers or visitors spin for prizes while you have their attention. We see great results in retail, furniture, food and drink, energy and travel. [Fleggaard](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) got 21,000 newsletter subscribers from 34,000 participants in its first wheel campaign, and [Davidsen](https://scratcher.io/customers/davidsen-gained-almost-5-400-subscribers-from-a-single-anniversary-campaign) gained almost 5,400 subscribers with an anniversary wheel used both online and in its stores. ## 6 ideas for your spin the wheel game 1. **Black Friday wheel:** every slice is a different discount, and a few slices hide a big main prize. 2. **Welcome wheel:** show new visitors a wheel in a pop-up and give everyone a first-order discount. 3. **Daily spin:** let people spin once a day during a campaign week to keep them coming back. 4. **In-store wheel:** put a QR code on a poster so shoppers can spin on their phone while they shop. 5. **Live shopping spin:** share the link during a livestream and let viewers spin while you show your products. 6. **Valentine's wheel:** fill the wheel with gifts for two and share it a week before the big day. ## Tips for a spin the wheel game that converts ### Tip #1: Use fewer, better slices A wheel with too many slices is hard to read on a phone. - Six to eight slices is often enough. - Give each slice a short label people can read at a glance. - Use a picture or icon for the biggest prize so it stands out. ### Tip #2: Make most spins feel like a win Nobody likes to leave empty-handed. - Mix a few big prizes with many small ones, like free shipping or 10% off. - Use discount codes as consolation prizes — they bring people to your shop. - Set prize limits in [prizes](https://scratcher.io/platform/prizes), so you never give away more than you planned. ### Tip #3: Ask for the right data - Ask for an email and a clear newsletter permission before the spin. - Add one extra question only if you will use the answer. ### Tip #4: Show the wheel in more than one place - Run it as a [pop-up](https://scratcher.io/platform/pop-ups) on your webshop. - Send it to your list by email and text message. - Share it on social media and with [QR codes](https://scratcher.io/platform/qr-codes) in your store. ### Tip #5: Follow up while people still remember you The spin is only the start of the relationship. - Send a welcome email the same day, with the prize or discount code repeated. - Remind people who won a code to use it before it runs out. - Look at the numbers in your [analytics](https://scratcher.io/platform/analytics) and use what you learn in your next wheel. Want to go deeper? Read our [spin the wheel guide](https://scratcher.io/blog/spin-the-wheel-guide). Looking for a different look with the same mechanics? Try [spin the bottle](https://scratcher.io/platform/formats/spin-the-bottle), or give people something to scratch with the [scratch card](https://scratcher.io/platform/formats/scratch-card). Questions ## Questions about the spin the wheel [Book a meeting](https://scratcher.io/book-a-meeting) - People fill in a short form and tap to spin. When the wheel stops, the slice under the arrow shows what they won, and the prize is shown on screen. With the Email module, it can also be sent by email. - Yes. You decide how many of each prize can be won and when, so prizes last the whole campaign. You can also give everyone [a small consolation prize](https://scratcher.io/platform/prizes). - Yes. Choose the number of slices, the colors, the labels and the pictures, and add your logo and background. It will look like your brand, not ours. - As a landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. Share the link in your newsletter, by text message, on social media or with a QR code. - Yes. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and GDPR-friendly. You decide what data you collect, ask for consent in your own words, and decide when the data is deleted. - Yes. Every wheel works as a [pop-up](https://scratcher.io/platform/pop-ups) on your website, with rules for when and where it shows, and also as a landing page or embedded in a page. Each winner can get a unique discount code, for example from Shopify, and you decide how often each person can play. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Spin the Wheel Guide: Why It Works and How to Set It Up](https://scratcher.io/blog/spin-the-wheel-guide) - Inspiration - June 18, 2025 [Spin the Wheel Guide: Why It Works and How to Set It Up](https://scratcher.io/blog/spin-the-wheel-guide)Why spin the wheel works so well, real campaign results from POWER, BOBO and Rascals, and how to set one up in Scratcher, from pr… [Instant Win vs Prize Draw: Which Prize Mechanic Should You Choose?](https://scratcher.io/blog/instant-win-vs-prize-draw) - Guides - July 27, 2026 [Instant Win vs Prize Draw: Which Prize Mechanic Should You Choose?](https://scratcher.io/blog/instant-win-vs-prize-draw)Should people see right away if they won, or enter a draw? We compare the two prize mechanics, explain odds and prize pools and l… [Black Friday Popups: 10 Gamified Ideas to Capture Emails Early](https://scratcher.io/blog/black-friday-popups) - Seasonal Marketing - October 9, 2026 [Black Friday Popups: 10 Gamified Ideas to Capture Emails Early](https://scratcher.io/blog/black-friday-popups)Your Black Friday emails only reach people who said yes first. These 10 gamified popup ideas help you build the list before Black… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first prize wheel today Pick a template, add your prizes and let people spin. Try it free for 14 days — no credit card required. [Create a prize wheel](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)