--- title: "Survey Maker for Brands: Get More Answers | Scratcher" description: "Make an interactive survey that feels like a game. Ask one question at a time, reward people with a prize and get more answers. Try it free for 14 days." url: https://scratcher.io/platform/formats/survey language: en --- ![Survey maker for brands: get more answers](https://scratcher.io/img/containers/assets/formats/survey.webp/e4eca6ead2b8e770a079c6452351c88c/survey.webp) Knowledge format # Survey maker for brands: get more answers Make an online survey that feels like a game, not a form. Ask one question at a time, use pictures and your own brand, and thank people with a prize. More people finish, and you get real answers from real customers. [Create a survey](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the survey The survey is our feedback and insight format. People answer a few questions about their experience, needs or opinions — one question at a time, with pictures, ratings and your brand on every screen. It's the customer survey people actually want to finish. Add a prize draw for everyone who answers, ask for a sign-up if you want to stay in touch, and send the answers straight to your CRM or email tool. - Questions with text, pictures or video - Answers as options, pictures, text or ratings - Prize draw for everyone who answers - Answers sent straight to your own systems ![About the survey](https://scratcher.io/img/containers/assets/illustrations/survey-2.webp/af57d9a9d5800059951e5db12cc73c05/survey-2.webp) Real examples ## Survey examples See how brands use the survey. [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) ## Surveys our customers' audiences actually answer 35%+ response rate on nemlig.com's product survey 3x more survey participants for Andel Energi 22,352 people completed Toyota Denmark's final survey --- How it works ## Make your survey in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made survey template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the survey? These knowledge formats also tell you what people think. [Quiz Knowledge](https://scratcher.io/platform/formats/quiz) [Online poll Knowledge](https://scratcher.io/platform/formats/online-poll) [Rating game Knowledge](https://scratcher.io/platform/formats/rating-game) [Personality test Knowledge](https://scratcher.io/platform/formats/personality-test) [See all formats](https://scratcher.io/platform/formats) Why a survey ## Why brands love the interactive survey ![Feedback after a product test](https://scratcher.io/img/containers/assets/illustrations/survey-7-0.webp/10340ccdc5149e6db00d6327e087a57a/survey-7-0.webp) Feedback after a product testnemlig.com sent a five-question survey to shoppers who tried a free sample and got a response rate above 35%. [Read more: Feedback after a product test](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) ![More answers from customers](https://scratcher.io/img/containers/assets/cases/how-andel-energy-uses-interactive-campaigns-to-generate-high-quality-leads.webp/41ed82d25ca5deb3772016786221cae5/how-andel-energy-uses-interactive-campaigns-to-generate-high-quality-leads.webp) More answers from customersAndel Energi saw three times as many people answer its survey when it was more engaging. [Read more: More answers from customers](https://scratcher.io/customers/how-andel-energy-uses-interactive-campaigns-to-generate-high-quality-leads) ![Answers straight into your CRM](https://scratcher.io/img/containers/assets/illustrations/survey-7-2.webp/6d7a705fff8204f21f302c36566ef44f/survey-7-2.webp) Answers straight into your CRMSend every answer to your CRM or email tool and follow up with offers that fit. [Read more: Answers straight into your CRM](https://scratcher.io/platform/integrations) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a survey campaign works An interactive survey asks people a handful of questions about their experience, their needs or their opinions. Unlike a long, grey feedback form, it shows one question at a time, uses pictures and your brand, and often ends with a prize. It feels more like a game than a chore — and that's why more people finish it. In Scratcher you can mix question types with text, pictures and video, and let people answer with set options, pictures, a text field or a rating. You can ask for a sign-up, add a prize draw for everyone who answers and follow the answers in near real time. When the survey ends, export the results or send them straight to your own systems. ## When to use a survey A survey is the right choice when you need real answers from real customers — and want a lot of them. - **Product launches:** ask people what they think right after they tried a new product. nemlig.com did exactly that with free samples and got a response rate above 35%. - **Customer insight:** find out what your customers need, so your next campaign hits the mark. - **Lead qualification:** ask a few questions about plans and needs, so sales knows who to call first. Toyota Denmark asks about car ownership and buying plans, and 22,352 people completed its final survey. - **Customer satisfaction:** check in after a purchase, a visit or a delivery. - **Employees and partners:** run internal surveys that people actually finish. ## 6 ideas for your survey 1. **The product test.** Send a short survey a week after people tried a sample, with a prize draw as a thank-you. 2. **"Help us get better."** Ask customers what they love and what they miss — and enter them in a prize draw. 3. **The needs check.** Ask about plans, budgets and timing, and follow up with the right offer. 4. **The "know your fans" survey.** Ask your followers what content, events or products they want next. 5. **The end-of-season survey.** Ask members, players or guests how the season went. 6. **The survey in a calendar.** Put one question behind each door of a [campaign calendar](https://scratcher.io/platform/formats/campaign-calendar) and build a profile day by day. ## Tips for a survey that people finish ### Tip #1: Ask only what you will use Every question should have a purpose. - Five to ten questions is usually plenty — nemlig.com used five. - Remove "nice to know" questions. - Put the most important question first. - Make most questions quick to answer, and keep open text fields for the one or two things you really want to hear in people's own words. ### Tip #2: Make it feel like a game The way you ask matters as much as what you ask. - Show one question at a time, so the survey never looks long. - Use pictures as answers where you can. - Mix in a [rating game](https://scratcher.io/platform/formats/rating-game) style question with stars or emojis. ### Tip #3: Say thank you with a prize A prize draw or a small discount shows that you value people's time and gives them a reason to start. Andel Energi saw three times as many people answer its customer survey when it was part of a more engaging experience. Read more about [prizes](https://scratcher.io/platform/prizes). ### Tip #4: Send it at the right moment Answers are most honest while the experience is fresh. - Send the survey by email or SMS shortly after a purchase, a delivery or an event. See [newsletter and SMS campaigns](https://scratcher.io/platform/newsletter-sms). - Put a QR code on the receipt, the packaging or the table. See how [QR codes](https://scratcher.io/platform/qr-codes) work. ### Tip #5: Act on the answers A survey is only worth something if you use it. - Send the answers to your CRM or email tool with our [integrations](https://scratcher.io/platform/integrations). - Follow up with offers that match what people told you. - Share the most interesting results with your team — and with your customers. ## Make your first survey Start from a template, write your questions and add a prize. If you only need one quick question, try an [online poll](https://scratcher.io/platform/formats/online-poll). If you want to test what people know, a [quiz](https://scratcher.io/platform/formats/quiz) is a better fit. Read the full story of [how nemlig.com uses interactive surveys](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns). Questions ## Questions about the survey [Book a meeting](https://scratcher.io/book-a-meeting) - It shows one question at a time, uses pictures and your brand, and often ends with a prize. It feels more like a game than a form, so more people finish it. - You can use text, pictures or video in the questions and let people answer with set options, pictures, a text field or a rating. - Yes. Add [a prize draw](https://scratcher.io/platform/prizes) for everyone who finishes, or give everyone a small discount as a thank-you. - Yes. Export the answers or send them to your CRM or email tool with [our native integrations](https://scratcher.io/platform/integrations), Zapier, webhooks or our API. - Yes. You decide which data you collect and which permissions you ask for. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built to help you follow GDPR. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ## Keep reading [Customer Surveys with Incentives: How to Increase Response Rates](https://scratcher.io/blog/survey-incentives) - Guides - August 31, 2026 [Customer Surveys with Incentives: How to Increase Response Rates](https://scratcher.io/blog/survey-incentives)Surveys get ignored when they look long and give nothing back. Learn which incentives work, how to gamify a survey and how to kee… [What Is Zero-Party Data? How to Collect It with Interactive Campaigns](https://scratcher.io/blog/zero-party-data) - Guides - April 27, 2026 [What Is Zero-Party Data? How to Collect It with Interactive Campaigns](https://scratcher.io/blog/zero-party-data)Zero-party data is information people choose to share with you. Learn what it is, why consented data matters and seven practical … [Zero-Party vs First-Party vs Third-Party Data Explained](https://scratcher.io/blog/zero-party-vs-first-party-data) - Strategy - March 9, 2026 [Zero-Party vs First-Party vs Third-Party Data Explained](https://scratcher.io/blog/zero-party-vs-first-party-data)What separates zero-, first- and third-party data, what browser tracking limits changed, and how to build a data strategy on data… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first survey today Write your questions, add a prize and get real answers from your customers. Try it free for 14 days — no credit card required. [Create a survey](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)