How a swipe it campaign works
Swipe it works just like a dating app. People see one card at a time — a product, an outfit, a dish or a statement — and swipe right if they like it or left if they don't. It's fast, it feels natural on a phone and nobody needs instructions.
In Scratcher you fill the cards with your own pictures, text and icons, and choose the size, layout and background. The swipes can decide what happens next: show the favourites at the end, give a prize, or send people on to a page that fits their choices. Ask for a sign-up before people start, and every swipe becomes useful insight about what each person likes.
When to use swipe it
Swipe it is the right choice when you want to learn what people like without asking them to fill in anything. Every swipe is a small, honest answer.
- Fashion and retail: let shoppers swipe through new pieces and collect their favourites.
- E-commerce: show the top picks at the end with a discount code to use right away.
- Food and drink: let people swipe through dishes, flavours or menu ideas.
- Product development: test which designs, names or packaging people like best.
- Health and lifestyle: let people swipe through habits or tips and get advice that fits.
7 ideas for your swipe it campaign
- "Summer favourites." Show the new season's products and give a discount on the ones people like.
- "Build your wishlist." Let people swipe through gift ideas before Christmas and send them their list.
- "Hot or not?" Test new designs, colours or patterns before you produce them.
- "Dinner tonight?" Swipe through recipes and get the ingredients for the winners.
- "Myth or fact?" Swipe right for true and left for false — a quick quiz in disguise.
- "Find your match." Swipe through rescue animals, holiday homes or courses.
- "What's your style?" Use the swipes to find people's style, like a personality test.
Tips for a swipe it campaign that converts
Tip #1: Use great pictures
The picture does all the work in a swipe game.
- Use clear, bright pictures in the same style.
- Show one thing per card, so the choice is easy.
- Add a short text only when the picture needs it.
- Check the cards on a small phone screen before you go live.
Tip #2: Keep the deck short
Ten to fifteen cards is usually enough. People should finish before they get tired — and want to play again.
- Start with your strongest products to get people hooked.
- Mix well-known favourites with new items you want to test.
- Change the deck with the seasons, so returning players see something new.
Tip #3: Show the favourites at the end
The end is the most exciting part.
- Show the products people liked, with a link to each one.
- Add a discount code to give them a reason to buy now.
- Tell people they will get their favourites by email, so signing up makes sense.
Tip #4: Use the swipes in your follow-up
Each swipe tells you something. Send the data to your email tool with our integrations, and recommend the styles and products people liked in your newsletter. It's guided selling made fun — read more in our guide to guided selling with gamification.
Tip #5: Add a prize
A prize draw for everyone who finishes, or a small discount for all players, gives people one more reason to sign up. See how prizes work in Scratcher.
Tip #6: Put it where people swipe anyway
Swipe it is made for phones, so think mobile first. Share it on social media, send it in your newsletter or show it as a pop-up on your website when people browse your products.
Make your first swipe it campaign
Pick a template, upload your pictures and decide what happens at the end. You don't need a designer or a developer, and Rex, our AI assistant, is ready to help with the text. Want to compare two options at a time instead? Try a product battle. Or let people score each item on a scale with a rating game.
