--- title: "Swipe It: Product Swipe Game for Brands | Scratcher" description: "Make a product swipe game where people like or skip your products, like a dating app. Learn what customers want and get sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/swipe-it language: en --- ![Swipe it: product swipe game for brands](https://scratcher.io/img/containers/assets/formats/swipe-it.webp/9016b07e6be92a2de35e460853ae23e3/swipe-it.webp) Knowledge format # Swipe it: product swipe game for brands Like or skip? Swipe it lets people swipe through your products, ideas or statements — just like a dating app. It's fast, fun and made for phones, and every swipe tells you what your customers really like. [Create a swipe game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About swipe it Swipe it is a product swipe game. People see one card at a time and swipe right for yes and left for no. Everybody knows how it works, so it's quick to start and easy to finish. Fill the cards with your own pictures, text and icons, and decide what happens at the end: show people their favourites, give them a prize or send them on to the products they liked. With a short sign-up form at the start, every swipe becomes insight you can use in your marketing. - Swipe right to like, left to skip - Your own pictures, text and icons on each card - Show favourites, prizes or a page at the end - Made for phones, works on computers too ![About swipe it](https://scratcher.io/img/containers/assets/library/swipe-it-2.webp/556a2939d6818a4d7eb727a3eabe1a62/swipe-it-2.webp) Real examples ## Swipe it examples See how brands use the swipe it. [Knowledge & quizzesSwipe it](https://scratcher.io/platform/formats/swipe-it) [Knowledge & quizzesQuiz](https://scratcher.io/platform/formats/quiz) [Knowledge & quizzesVideo quiz](https://scratcher.io/platform/formats/video-quiz) [Knowledge & quizzesPersonality test](https://scratcher.io/platform/formats/personality-test) [Knowledge & quizzesProduct finder](https://scratcher.io/platform/formats/product-finder) [Knowledge & quizzesOnline poll](https://scratcher.io/platform/formats/online-poll) Why swipe it ## Why use a swipe game Everybody knows itSwiping is second nature on a phone, so nobody needs instructions. Fast and funPeople get through a whole deck in under a minute — and often play again. Learn what people likeEvery swipe is an honest answer about taste and style. Guide people to buyShow the favourites at the end, with a link and a discount. --- How it works ## Make your swipe it in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made swipe it template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like swipe it? These knowledge formats also show you what people prefer. [Product battle Knowledge](https://scratcher.io/platform/formats/product-battle) [Rating game Knowledge](https://scratcher.io/platform/formats/rating-game) [Product finder Knowledge](https://scratcher.io/platform/formats/product-finder) [Personality test Knowledge](https://scratcher.io/platform/formats/personality-test) [See all formats](https://scratcher.io/platform/formats) Where it works ## Great ways to use swipe it ![Favourites with a discount](https://scratcher.io/img/containers/assets/illustrations/swipe-it-7-0.webp/b067608b60cea7f7b4418cda36085492/swipe-it-7-0.webp) Favourites with a discountLet shoppers swipe through new products and reward them with a discount at the end. [Read more: Favourites with a discount](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience) ![Personal follow-up emails](https://scratcher.io/img/containers/assets/illustrations/swipe-it-7-1.webp/d96c07517b51eaf27d1c348b4cc6d057/swipe-it-7-1.webp) Personal follow-up emailsSend each person the styles and products they liked, and make your newsletter more relevant. [Read more: Personal follow-up emails](https://scratcher.io/platform/newsletter-sms) ![Made for social media](https://scratcher.io/img/containers/assets/illustrations/swipe-it-7-2.webp/bdc45f1e768232bc1d6a2200d6d20459/swipe-it-7-2.webp) Made for social mediaSwiping feels natural on a phone, which makes it a great fit for social media traffic. [Read more: Made for social media](https://scratcher.io/platform/social-media) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a swipe it campaign works Swipe it works just like a dating app. People see one card at a time — a product, an outfit, a dish or a statement — and swipe right if they like it or left if they don't. It's fast, it feels natural on a phone and nobody needs instructions. In Scratcher you fill the cards with your own pictures, text and icons, and choose the size, layout and background. The swipes can decide what happens next: show the favourites at the end, give a prize, or send people on to a page that fits their choices. Ask for a sign-up before people start, and every swipe becomes useful insight about what each person likes. ## When to use swipe it Swipe it is the right choice when you want to learn what people like without asking them to fill in anything. Every swipe is a small, honest answer. - **Fashion and retail:** let shoppers swipe through new pieces and collect their favourites. - **E-commerce:** show the top picks at the end with a discount code to use right away. - **Food and drink:** let people swipe through dishes, flavours or menu ideas. - **Product development:** test which designs, names or packaging people like best. - **Health and lifestyle:** let people swipe through habits or tips and get advice that fits. ## 7 ideas for your swipe it campaign 1. **"Summer favourites."** Show the new season's products and give a discount on the ones people like. 2. **"Build your wishlist."** Let people swipe through gift ideas before Christmas and send them their list. 3. **"Hot or not?"** Test new designs, colors or patterns before you produce them. 4. **"Dinner tonight?"** Swipe through recipes and get the ingredients for the winners. 5. **"Myth or fact?"** Swipe right for true and left for false — a quick quiz in disguise. 6. **"Find your match."** Swipe through rescue animals, holiday homes or courses. 7. **"What's your style?"** Use the swipes to find people's style, like a [personality test](https://scratcher.io/platform/formats/personality-test). ## Tips for a swipe it campaign that converts ### Tip #1: Use great pictures The picture does all the work in a swipe game. - Use clear, bright pictures in the same style. - Show one thing per card, so the choice is easy. - Add a short text only when the picture needs it. - Check the cards on a small phone screen before you go live. ### Tip #2: Keep the deck short Ten to fifteen cards is usually enough. People should finish before they get tired — and want to play again. - Start with your strongest products to get people hooked. - Mix well-known favourites with new items you want to test. - Change the deck with the seasons, so returning players see something new. ### Tip #3: Show the favourites at the end The end is the most exciting part. - Show the products people liked, with a link to each one. - Add a discount code to give them a reason to buy now. - Tell people they will get their favourites by email, so signing up makes sense. ### Tip #4: Use the swipes in your follow-up Each swipe tells you something. Send the data to your email tool with our [integrations](https://scratcher.io/platform/integrations), and recommend the styles and products people liked in your [newsletter](https://scratcher.io/platform/newsletter-sms). It's guided selling made fun — read more in our guide to [guided selling with gamification](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience). ### Tip #5: Add a prize A prize draw for everyone who finishes, or a small discount for all players, gives people one more reason to sign up. See how [prizes](https://scratcher.io/platform/prizes) work in Scratcher. ### Tip #6: Put it where people swipe anyway Swipe it is made for phones, so think mobile first. Share it on social media, send it in your newsletter or show it as a [pop-up on your website](https://scratcher.io/platform/pop-ups) when people browse your products. ## Make your first swipe it campaign Pick a template, upload your pictures and decide what happens at the end. You don't need a designer or a developer, and Rex, our AI assistant, is ready to help with the text. Want to compare two options at a time instead? Try a [product battle](https://scratcher.io/platform/formats/product-battle). Or let people score each item on a scale with a [rating game](https://scratcher.io/platform/formats/rating-game). Questions ## Questions about swipe it [Book a meeting](https://scratcher.io/book-a-meeting) - People see one card at a time and swipe right if they like it or left if they don't. At the end you can show their favourites, a prize or a page of your choice. - Your own pictures, text and icons, or products from your product catalog. Most brands use products, but you can also use dishes, designs, ideas or statements. - Yes. You can give everyone a discount at the end, give out [instant wins](https://scratcher.io/platform/prizes) or draw winners among the players. - Yes. Add your logo, colors, fonts and backgrounds, and choose the size and layout of the cards. - Yes. You decide which data you collect and which permissions you ask for. Scratcher is [ISO 27001 certified](https://scratcher.io/security) and built to help you follow GDPR. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first swipe game today Upload your pictures, share the link and see what people like. Try it free for 14 days — no credit card required. [Create a swipe game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)