How a vote campaign works
A vote game lets people cast their vote for their favourite — a product, a design, a nominee or an idea. Each option can have a name, a picture and a short text, so people can get to know the candidates before they choose. After voting, people see the results so far or a thank-you page, and the votes are counted in your dashboard.
In Scratcher you can add text, pictures and a sign-up form to the vote, and style every screen to match your brand. When people have voted, you can send them on to a page of your choice, show an offer or reveal extra content. Add a prize draw for everyone who votes, and the vote grows your newsletter list at the same time.
When to use a vote game
A vote game is the right choice when you want to give your audience a real say — and create some buzz while you do it.
- Awards and competitions: let the public choose the winner.
- Product decisions: let customers vote for the next flavour, colour or design, and launch the winner.
- Sport: let fans vote for player of the season or goal of the month.
- Local and community campaigns: let people nominate and vote for their favourite shop, café or volunteer.
- Employer branding: let employees and customers vote for this year's best colleague or team.
7 ideas for your vote game
- "The people's choice award." Nominate candidates and let your audience crown the winner.
- "Design our next product." Show a few new designs and produce the most popular one.
- "Name it." Let people vote on the name of a new product, mascot or animal.
- "Best in town." Let people vote for their favourite store, restaurant or venue in your network.
- "Player of the season." Let fans pick their hero at the end of the season.
- "Which cause should we support?" Let customers decide where your donation goes.
- "Photo of the year." Collect photos from your community and let people vote for the best.
Tips for a vote game that converts
Tip #1: Make the candidates easy to compare
People should be able to choose without effort.
- Use a picture and a short text for each option.
- Keep the number of options manageable — split them into categories if there are many.
- Tell people why each option is in the running.
Tip #2: Make the vote feel important
People take part when they feel their vote matters.
- Tell people what happens to the winner.
- Show the results live, or keep them secret until a big reveal.
- Announce the winner on social media, in your newsletter or at an event.
Tip #3: Decide how often people can vote
Choose whether people can vote once or once a day. Daily voting brings people back again and again, while a single vote keeps things simple. Ask for an email before people vote, so each vote belongs to a real person.
Tip #4: Add a prize for the voters
Many people will vote just for fun, but a prize draw for everyone who votes gives them one more reason to sign up. Read more about prizes.
Tip #5: Let the candidates share it
The nominees are your best ambassadors. Give them a link they can share with friends and followers, and share it on your own social media channels. On your website, a pop-up on the front page makes sure every visitor knows the vote is open — and how many days are left to take part.
Tip #6: Use the data afterwards
The votes tell you what people like, and the sign-ups give you a list of engaged fans. Send the data to your email tool with our integrations and follow up when the winner is announced.
Make your first vote game
Start from a template, add your candidates and decide how people vote. Need a quick one-question vote instead? Try the online poll, or pit two options head to head in a product battle.
