--- title: "Vote Game: Online Voting Campaigns for Brands | Scratcher" description: "Make an online vote game for awards, products or ideas. Let people pick their favourite, show results live and collect sign-ups. Try it free for 14 days." url: https://scratcher.io/platform/formats/vote-game language: en --- ![Vote game: online voting campaigns for brands](https://scratcher.io/img/containers/assets/formats/vote-game.webp/83922f4b15b2825d78e84cf5252d7958/vote-game.webp) Knowledge format # Vote game: online voting campaigns for brands Let people vote for their favourite product, design or nominee. A vote game gives your audience a real say, creates buzz around your brand and collects sign-ups from everyone who takes part. [Create a vote game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) About the format ## About the vote game The vote game is an online voting campaign. You present the candidates — products, designs, ideas or nominees — and people vote for their favourite. After the vote, they see the results so far or a thank-you page. It's perfect for awards, product decisions and community campaigns. Add a picture and a short text to every candidate, ask for a sign-up before people vote and give away a prize to the voters. You follow the votes in your dashboard in near real time. - Vote for products, designs, ideas or nominees - Pictures and text for each candidate - Show results live or after the vote - Send people on to an offer or a page of your choice ![About the vote game](https://scratcher.io/img/containers/assets/library/vote-game-2.webp/ff02984081ce68afbde0d7e6e1dfb2fc/vote-game-2.webp) Real examples ## Vote game examples See how brands use the vote game. [Knowledge & quizzesVote game](https://scratcher.io/platform/formats/vote-game) [Knowledge & quizzesQuiz](https://scratcher.io/platform/formats/quiz) [Knowledge & quizzesVideo quiz](https://scratcher.io/platform/formats/video-quiz) [Knowledge & quizzesPersonality test](https://scratcher.io/platform/formats/personality-test) [Knowledge & quizzesProduct finder](https://scratcher.io/platform/formats/product-finder) [Knowledge & quizzesOnline poll](https://scratcher.io/platform/formats/online-poll) How it works ## Make your vote game in four simple steps 1 Create your accountSign up for free in under a minute. No credit card, nothing to install. 2 Find a templatePick a ready-made vote game template, or ask Rex, our AI assistant, to suggest one for your goal. 3 Design it with AIRex adds your logo, colors and fonts from your website and writes the texts. Adjust anything with drag and drop. 4 Share itPublish it as a landing page, pop-up or embed, and let Rex write the posts for your social media. --- More knowledge formats ## Other similar game concepts Like the vote game? These knowledge formats also let your audience have a say. [Online poll Knowledge](https://scratcher.io/platform/formats/online-poll) [Product battle Knowledge](https://scratcher.io/platform/formats/product-battle) [Rating game Knowledge](https://scratcher.io/platform/formats/rating-game) [Swipe it Knowledge](https://scratcher.io/platform/formats/swipe-it) [See all formats](https://scratcher.io/platform/formats) Why a vote game ## Why brands love the vote game ![Crown a real winner](https://scratcher.io/img/containers/assets/illustrations/vote-game-6-0.webp/a82feda6067f66d3e43c5bccb0dafa67/vote-game-6-0.webp) Crown a real winnerLet the public decide and celebrate the winner online or at a real event. ![Let fans vote at the venue](https://scratcher.io/img/containers/assets/illustrations/vote-game-6-1.webp/0d61b785fc22c32394d450382955639e/vote-game-6-1.webp) Let fans vote at the venuePut a QR code on a screen, a poster or a ticket, and let people vote from their phones. [Read more: Let fans vote at the venue](https://scratcher.io/platform/qr-codes) ![Reward the voters](https://scratcher.io/img/containers/assets/illustrations/vote-game-6-2.webp/6a025857ca8f2b4c7ade2166c5b9315c/vote-game-6-2.webp) Reward the votersAdd a prize draw for everyone who votes and grow your list at the same time. [Read more: Reward the voters](https://scratcher.io/platform/prizes) --- Make your first campaign today Make your own campaign in minutes. Free for 14 days, no credit card required. [Start free trial](https://platform.scratcher.io/en/register) ## How a vote campaign works A vote game lets people cast their vote for their favourite — a product, a design, a nominee or an idea. Each option can have a name, a picture and a short text, so people can get to know the candidates before they choose. After voting, people see the results so far or a thank-you page, and the votes are counted in your dashboard. In Scratcher you can add text, pictures and a sign-up form to the vote, and style every screen to match your brand. When people have voted, you can send them on to a page of your choice, show an offer or reveal extra content. Add a prize draw for everyone who votes, and the vote grows your newsletter list at the same time. ## When to use a vote game A vote game is the right choice when you want to give your audience a real say — and create some buzz while you do it. - **Awards and competitions:** let the public choose the winner. - **Product decisions:** let customers vote for the next flavour, color or design, and launch the winner. - **Sport:** let fans vote for player of the season or goal of the month. - **Local and community campaigns:** let people nominate and vote for their favourite shop, café or volunteer. - **Employer branding:** let employees and customers vote for this year's best colleague or team. ## 7 ideas for your vote game 1. **"The people's choice award."** Nominate candidates and let your audience crown the winner. 2. **"Design our next product."** Show a few new designs and produce the most popular one. 3. **"Name it."** Let people vote on the name of a new product, mascot or animal. 4. **"Best in town."** Let people vote for their favourite store, restaurant or venue in your network. 5. **"Player of the season."** Let fans pick their hero at the end of the season. 6. **"Which cause should we support?"** Let customers decide where your donation goes. 7. **"Photo of the year."** Collect photos from your community and let people vote for the best. ## Tips for a vote game that converts ### Tip #1: Make the candidates easy to compare People should be able to choose without effort. - Use a picture and a short text for each option. - Keep the number of options manageable — split them into categories if there are many. - Tell people why each option is in the running. ### Tip #2: Make the vote feel important People take part when they feel their vote matters. - Tell people what happens to the winner. - Show the results live, or keep them secret until a big reveal. - Announce the winner on social media, in your newsletter or at an event. ### Tip #3: Decide how often people can vote Choose whether people can vote once or once a day. Daily voting brings people back again and again, while a single vote keeps things simple. Ask for an email before people vote, so each vote belongs to a real person. ### Tip #4: Add a prize for the voters Many people will vote just for fun, but a prize draw for everyone who votes gives them one more reason to sign up. Read more about [prizes](https://scratcher.io/platform/prizes). ### Tip #5: Let the candidates share it The nominees are your best ambassadors. Give them a link they can share with friends and followers, and share it on your own [social media](https://scratcher.io/platform/social-media) channels. On your website, a [pop-up](https://scratcher.io/platform/pop-ups) on the front page makes sure every visitor knows the vote is open — and how many days are left to take part. ### Tip #6: Use the data afterwards The votes tell you what people like, and the sign-ups give you a list of engaged fans. Send the data to your email tool with our [integrations](https://scratcher.io/platform/integrations) and follow up when the winner is announced. ## Make your first vote game Start from a template, add your candidates and decide how people vote. Need a quick one-question vote instead? Try the [online poll](https://scratcher.io/platform/formats/online-poll), or pit two options head to head in a [product battle](https://scratcher.io/platform/formats/product-battle). Questions ## Questions about the vote game [Book a meeting](https://scratcher.io/book-a-meeting) - You present a number of candidates with pictures and text, and people vote for their favourite. After the vote they see the results so far or a thank-you page. - Yes. You set how many times each person can take part, for example once in total or once a day. - Yes. You can show the results live after each vote or keep them for a big reveal when the vote is over. - Yes. Add your logo, colors, fonts and pictures, so the vote and every page after it look like your brand. - On its own landing page, as [a pop-up on your website](https://scratcher.io/platform/pop-ups) or embedded on any page. You can also share the link in newsletters, on social media or with a QR code at events. ### Works with Shopify and Klaviyo Send sign-ups to Klaviyo, HubSpot, Mailchimp and 17 other native integrations, and track orders and revenue in Shopify. [See integrations](https://scratcher.io/platform/integrations) ### From €399 a month Billed monthly or yearly, same price. Try it free for 14 days, no credit card needed. [See pricing](https://scratcher.io/pricing) ### Why not a free plugin? A plugin gives you one wheel in one shop. Scratcher gives you 40+ formats for your site, emails, social media and stores, with consent, prize codes and results in one place. ### For agencies Agency mode: one login for every client, each with their own account, brand and results. [Scratcher for agencies](https://scratcher.io/agencies) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first vote game today Add your candidates, share the link and let your audience choose. Try it free for 14 days — no credit card required. [Create a vote game](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)