Turn players into buyers with interactive campaigns
Spin the wheel, scratch cards and product finders that end with a reason to buy. Give out discount codes, show games in your webshop and make the most of Black Friday and Christmas.
Used by brands like Burger King, Toyota and WWF
Why is selling so powerful with gamification?
A discount code in a banner is easy to ignore. A discount code you just won is different. People are more likely to use a code when they've won it — it feels like theirs, and they don't want it to go to waste.
A game also gives you a second chance with people who aren't ready to buy today. They sign up to play, and you can send them an offer later.
Won codes get used more than codes in a banner
Every player can leave with a reason to shop
Sign-ups you can sell to again, long after the campaign
One wheel of fortune for Rascals Brewing
259%
return on investment, including media, prizes and Scratcher
35%
growth in order volume
275%
monthly growth in newsletter subscribers
What is the secret of a campaign that sells?
The campaigns that sell the most have a few things in common. Scratcher helps you put them in place.
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Discount codes, free shipping and free products bring people to your webshop or your store — where they often buy more than the prize.
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Not everyone can win the big prize. Give everyone else a discount code as a consolation prize. BonBon-Land gave non-winners a 20% code for tickets, and about 9% of all players used it.
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Black Friday, Christmas, Valentine's Day and Easter are when people are ready to shop. A game helps you stand out when every shop has a sale.
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Put the game in a pop-up in your webshop, so visitors can play — and use their code — without leaving.
Everything you need to sell more
Give every winner their own code. Upload your own unique codes, for example from Shopify, or generate them in Scratcher.
Show a game in your webshop after a few seconds, when people scroll or, on desktop, before they leave.
Ask a few questions and show people the products that fit them best.
Follow your campaign in near real time, and in the tools you already use, like Google Analytics and Meta.
Made for the big shopping days
Our customers use games to make the most of the days when people are ready to buy.
Lampeguru ran a wheel of fortune with gift cards as prizes and a discount code for everyone else. The campaign helped bring six-figure revenue growth.
Rito.dk's Christmas slot machine gave out a new consolation prize every day. People came back and played 5.6 times on average.
A five-day spin the wheel brought Rito.dk more than €13,500 in revenue — plus new leads for the newsletter.
56%
conversion rate for Lampeguru on Black Friday
19.5%
ROI for Rito.dk at Christmas
2,077
people played Rito.dk's Valentine's wheel
Burger King got people to try the new Whopper
To launch the new Whopper in Denmark and Sweden, Burger King skipped the big in-store event and ran a mystery box game instead. Every day for seven days, people could win a free Whopper or a discount coupon.
Nearly half of the people who won a Whopper went to a store to get it — and many bought more while they were there.
“As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.”
- 140,000+people took part
- 45.5%of free Whopper coupons were used
- 9%more Whopper orders during the campaign
What our customers say
Marketers use Scratcher to turn players into buyers — in webshops, in stores and in their newsletters. Here is what they tell us about working with us.
As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.
In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.
We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.
We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.
With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.
Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.
A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.
Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.
Customer stories
More ways to grow with Scratcher
Ask the right questions and personalise.
Yes. Give the big prizes to a few winners and a discount code to everyone else. Each code is only given out once.
Yes. Show your campaign in a pop-up or embed it on any page. Using Shopify? Upload unique discount codes from your shop, and each winner gets one.
Unique discount codes make it easy to see which orders came from the game. You can also follow your campaign in Google Analytics and Meta.
Quick luck games like spin the wheel, scratch cards and mystery boxes work well for discount codes. A product finder helps people pick the right product. Book a meeting and we'll help you choose.
Fast. Start from one of our 150+ ready-made templates, add your prizes and codes, and go live. POWER set up the wheel for its Black Friday campaign in about an hour.
Keep reading
Learn how gamified quizzes, personality tests and swipe games guide customers to the right product, lifting engagement and sales.
A gift finder quiz helps undecided shoppers find the right present, and turns their answers into leads and sales. Here is how to …
A closed box is hard to ignore. Learn how to plan a mystery box campaign, design a prize ladder and turn curiosity into signups, …
Turn your next campaign into sales
Give people a game they want to play and a reason to buy. Try Scratcher free for 14 days — no credit card required.