--- title: "Increase Sales with Gamified Campaigns | Scratcher" description: "Turn players into buyers. Give out discount codes, help people find the right product and run game pop-ups in your webshop for Black Friday and Christmas." url: https://scratcher.io/platform/increase-sales language: en --- ![Turn players into buyers with interactive campaigns](https://scratcher.io/img/containers/assets/illustrations/increase-sales-0.webp/a6d293194162afa3e2b9b44edbf64a6c/increase-sales-0.webp) Increase sales # Turn players into buyers with interactive campaigns Spin the wheel, scratch cards and product finders that end with a reason to buy. Give out discount codes, show games in your webshop and make the most of Black Friday and Christmas. [Book a meeting](https://scratcher.io/book-a-meeting) [Start free trial](https://platform.scratcher.io/en/register) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Why it works ## Why is selling so powerful with gamification? A discount code in a banner is easy to ignore. A discount code you just won is different. People are more likely to use a code when they've won it — it feels like theirs, and they don't want it to go to waste. A game also gives you a second chance with people who aren't ready to buy today. They sign up to play, and you can send them an offer later. - Won codes get used more than codes in a banner - Every player can leave with a reason to shop - Sign-ups you can sell to again, long after the campaign ![Why is selling so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/increase-sales-2.webp/9310a2df419f0fff7378ddfbb5b20c6a/increase-sales-2.webp) ## One wheel of fortune for Rascals Brewing 259% return on investment, including media, prizes and Scratcher 35% growth in order volume 275% monthly growth in newsletter subscribers --- ![What is the secret of a campaign that sells?](https://scratcher.io/img/containers/assets/illustrations/increase-sales-4.webp/f6fa1173b44a92c7e41dd29ecb2786cf/increase-sales-4.webp) More sales ## What is the secret of a campaign that sells? The campaigns that sell the most have a few things in common. Scratcher helps you put them in place. - Discount codes, free shipping and free products bring people to your webshop or your store — where they often buy more than the prize. - Not everyone can win the big prize. Give everyone else a discount code as a consolation prize. BonBon-Land gave non-winners a 20% code for tickets, and about 9% of all players used it. - Black Friday, Christmas, Valentine's Day and Easter are when people are ready to shop. A game helps you stand out when every shop has a sale. - Put the game in a pop-up in your webshop, so visitors can play — and use their code — without leaving. How Scratcher helps ## Everything you need to sell more Unique discount codesGive every winner their own code. Upload your own unique codes, for example from Shopify, or generate them in Scratcher. [Read more: Unique discount codes](https://scratcher.io/platform/prizes) Game pop-upsShow a game in your webshop after a few seconds, when people scroll or, on desktop, before they leave. [Read more: Game pop-ups](https://scratcher.io/platform/pop-ups) Product findersAsk a few questions and show people the products that fit them best. See what it brings inFollow your campaign in near real time, and in the tools you already use, like Google Analytics and Meta. [Read more: See what it brings in](https://scratcher.io/platform/analytics) --- Seasons ## Made for the big shopping days Our customers use games to make the most of the days when people are ready to buy. Black FridayLampeguru ran a wheel of fortune with gift cards as prizes and a discount code for everyone else. The campaign helped bring six-figure revenue growth. ChristmasRito.dk's Christmas slot machine gave out a new consolation prize every day. People came back and played 5.6 times on average. Valentine's DayA five-day spin the wheel brought Rito.dk more than €13,500 in revenue — plus new leads for the newsletter. ![Made for the big shopping days](https://scratcher.io/img/containers/assets/screenshots/campaign-stats.webp/fe838d8891e210d63285ba2ceeff5fb6/campaign-stats.webp) 56% conversion rate for Lampeguru on Black Friday 19.5% ROI for Rito.dk at Christmas 2,077 people played Rito.dk's Valentine's wheel --- Customer story ## Burger King got people to try the new Whopper To launch the new Whopper in Denmark and Sweden, Burger King skipped the big in-store event and ran a mystery box game instead. Every day for seven days, people could win a free Whopper or a discount coupon. Nearly half of the people who won a Whopper went to a store to get it — and many bought more while they were there. [Read the full story: Burger King got people to try the new Whopper](https://scratcher.io/customers/reinventing-product-sampling-burger-kings-gamified-whopper-launch) ![Burger King new Whopper launch graphic with a burger and a mobile prize game](https://scratcher.io/img/containers/assets/cases/reinventing-product-sampling-burger-kings-gamified-whopper-launch.webp/f3b7e81e79fa00ac4a48895e9b747a74/reinventing-product-sampling-burger-kings-gamified-whopper-launch.webp) > “As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.” **Mila Hvilshøj**Head of Marketing, Denmark & Sweden, Burger King - 140,000+people took part - 45.5%of free Whopper coupons were used - 9%more Whopper orders during the campaign Customer love ## What our customers say Marketers use Scratcher to turn players into buyers — in webshops, in stores and in their newsletters. Here is what they tell us about working with us. As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet ## Customer stories [Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday) 4,582 unique leads - Lampeguru - Lead Generation [Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday)[Read the case: Lampeguru Uncovered New Revenue Opportunities During Black Friday](https://scratcher.io/customers/lampeguru-uncovered-new-revenue-opportunities-during-black-friday) [Rito: Playing to Engage and Win During Christmas Season](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season) 19.5% ROI - Rito - Customer Activation [Rito: Playing to Engage and Win During Christmas Season](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season)[Read the case: Rito: Playing to Engage and Win During Christmas Season](https://scratcher.io/customers/rito-playing-to-engage-and-win-during-christmas-season) [Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) 81% conversion rate - Dansk Outlet - Customer Activation [Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success)[Read the case: Dansk Outlet’s Last-Minute Easter Campaign Success](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) [All customer stories](https://scratcher.io/customers/all) Other goals ## More ways to grow with Scratcher Collect sign-upsGrow your email list with campaigns people want to play. [Read more: Collect sign-ups](https://scratcher.io/platform/lead-generation) Brand engagementGet people to spend time with your brand. [Read more: Brand engagement](https://scratcher.io/platform/brand-engagement) Get to know your customersAsk the right questions and personalise. [Read more: Get to know your customers](https://scratcher.io/platform/data-enrichment) Customer loyaltyGrow your club and bring members back. [Read more: Customer loyalty](https://scratcher.io/platform/customer-loyalty) --- Questions ## Questions about selling more with games [Book a meeting](https://scratcher.io/book-a-meeting) - Yes. Give the big prizes to a few winners and [a discount code](https://scratcher.io/platform/prizes) to everyone else. Each code is only given out once. - Yes. Show your campaign [in a pop-up](https://scratcher.io/platform/pop-ups) or embed it on any page. Using Shopify? Upload unique discount codes from your shop, and each winner gets one. - Unique discount codes make it easy to see which orders came from the game. You can also follow your campaign in Google Analytics and Meta. - Quick luck games like spin the wheel, scratch cards and mystery boxes work well for discount codes. [A product finder](https://scratcher.io/platform/formats/product-finder) helps people pick the right product. Book a meeting and we'll help you choose. - Fast. Start from one of our [150+ ready-made templates](https://scratcher.io/templates), add your prizes and codes, and go live. POWER set up the wheel for its Black Friday campaign in about an hour. ## Keep reading [Driving Sales with Gamification: Enable a Guided Selling Experience](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience) - Inspiration - July 31, 2024 [Driving Sales with Gamification: Enable a Guided Selling Experience](https://scratcher.io/blog/driving-sales-with-gamification-enable-a-guided-selling-experience)Learn how gamified quizzes, personality tests and swipe games guide customers to the right product, lifting engagement and sales. [Christmas Gift Finder Quiz: Turn Gift Searches into Leads and Sales](https://scratcher.io/blog/christmas-gift-finder-quiz) - Seasonal Marketing - October 20, 2026 [Christmas Gift Finder Quiz: Turn Gift Searches into Leads and Sales](https://scratcher.io/blog/christmas-gift-finder-quiz)A gift finder quiz helps undecided shoppers find the right present, and turns their answers into leads and sales. Here is how to … [Mystery Box Marketing: Use Surprise to Drive Signups and Sales](https://scratcher.io/blog/mystery-box-marketing) - Guides - June 17, 2026 [Mystery Box Marketing: Use Surprise to Drive Signups and Sales](https://scratcher.io/blog/mystery-box-marketing)A closed box is hard to ignore. Learn how to plan a mystery box campaign, design a prize ladder and turn curiosity into signups, … ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Turn your next campaign into sales Give people a game they want to play and a reason to buy. Try Scratcher free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)