Generate quality leads and activate your funnel with interactive campaigns
Turn visitors into sign-ups with scratch cards, wheels, quizzes and calendars. People take part because it's fun — and they leave their details because they want to.
Used by brands like Burger King, Toyota and WWF
Why is lead generation so powerful with gamification?
A normal sign-up form asks people for something and gives nothing back. A game turns it around. People get a fun minute and a chance to win, and in return they're happy to leave their email and say yes to your newsletter.
Because people choose to take part, you get sign-ups from people who actually care about your brand — not just a long list of names.
People spend time with your brand instead of scrolling past
Sign-ups come with consent, ready for your newsletter
You own the data — not a social network
One campaign for nemlig.com
35%
conversion rate
77K
leads generated
495K
times people took part in the campaign
What is the secret of a high conversion rate?
There's no magic trick — just a few things done right. Scratcher helps you get each of them in place.
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Pick from 40+ interactive formats. A scratch card is quick and simple, a quiz teaches people about your products, and a Christmas calendar brings them back every day.
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It doesn't have to be expensive. A discount code, a free product or a daily draw is often enough to make people take part.
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Only ask for what you need. The fewer fields, the more people finish — you decide exactly what to ask for.
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Put your campaign on your website, in a pop-up, in your newsletter, on social media or on a QR code in your shop.
Everything you need to collect good sign-ups
Ask for email, phone, birthday or anything else. Build the form in seconds.
Let people say yes to your newsletter, and make sure the email is real with double opt-in (Email module: included on Professional, or as an add-on).
Decide how often people can play, so every sign-up counts.
Send sign-ups to HubSpot, Klaviyo, Mailchimp and our other native integrations (20 in all) — or 8,000+ apps via Zapier.
What our customers say
As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.
In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.
We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.
We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.
With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.
Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.
A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.
Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.
Customer stories
21,000+ leads in one campaign
Fleggaard Generated 21,000+ Leads in One CampaignRead the case: Fleggaard Generated 21,000+ Leads in One Campaign
More ways to grow with Scratcher
Ask the right questions and personalise.
Anything you need — email, phone, birthday, postcode or your own questions. You build the form yourself and decide which fields are required.
You do. The sign-ups are yours, and you decide what you collect and how you use it.
Connect one of our native integrations in a few clicks, use Zapier, or export the sign-ups as a file.
Yes. People give their consent when they sign up, you can use double opt-in, and Scratcher is ISO 27001 certified.
It depends on your goal and your audience. Book a meeting and we'll help you pick the right format and prize for your campaign.
Keep reading
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The 10% welcome code is everywhere. Here are 15 lead magnet ideas that protect your margin and attract subscribers who actually w…
Start collecting sign-ups today
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.