--- title: "Lead Generation with Gamification | Scratcher" description: "Generate quality leads with interactive campaigns. People play, sign up and give consent — and the sign-ups go straight to your tools." url: https://scratcher.io/platform/lead-generation language: en --- ![Generate quality leads and activate your funnel with interactive campaigns](https://scratcher.io/img/containers/assets/screenshots/dashboard.webp/c19e581a6ca9b5973ad5df7c10531c71/dashboard.webp) Lead generation # Generate quality leads and activate your funnel with interactive campaigns Turn visitors into sign-ups with scratch cards, wheels, quizzes and calendars. People take part because it's fun — and they leave their details because they want to. [Book a meeting](https://scratcher.io/book-a-meeting) [Start free trial](https://platform.scratcher.io/en/register) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Why it works ## Why is lead generation so powerful with gamification? A normal sign-up form asks people for something and gives nothing back. A game turns it around. People get a fun minute and a chance to win, and in return they're happy to leave their email and say yes to your newsletter. Because people choose to take part, you get sign-ups from people who actually care about your brand — not just a long list of names. - People spend time with your brand instead of scrolling past - Sign-ups come with consent, ready for your newsletter - You own the data — not a social network ![Why is lead generation so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/lead-generation-2.webp/4f1b56ae2a47f65b4da9ddcef4760a65/lead-generation-2.webp) ## One campaign for nemlig.com 35% conversion rate 77K leads generated 495K times people took part in the campaign --- ![What is the secret of a high conversion rate?](https://scratcher.io/img/containers/assets/illustrations/lead-generation-4.webp/33a9225572b367d58d6032a1947e7b2d/lead-generation-4.webp) High conversion ## What is the secret of a high conversion rate? There's no magic trick — just a few things done right. Scratcher helps you get each of them in place. - Pick from 40+ interactive formats. A scratch card is quick and simple, a quiz teaches people about your products, and a Christmas calendar brings them back every day. - It doesn't have to be expensive. A discount code, a free product or a daily draw is often enough to make people take part. - Only ask for what you need. The fewer fields, the more people finish — you decide exactly what to ask for. - Put your campaign on your website, in a pop-up, in your newsletter, on social media or on a QR code in your shop. How Scratcher helps ## Everything you need to collect good sign-ups Your own sign-up formAsk for email, phone, birthday or anything else. Build the form in seconds. Consent and double opt-inLet people say yes to your newsletter, and make sure the email is real with double opt-in (Email module: included on Professional, or as an add-on). Stop cheatersDecide how often people can play, so every sign-up counts. Straight to your toolsSend sign-ups to HubSpot, Klaviyo, Mailchimp and our other native integrations (20 in all) — or 8,000+ apps via Zapier. [Read more: Straight to your tools](https://scratcher.io/platform/integrations) --- ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet ## Customer stories [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) 21,000+ leads in one campaign - Fleggaard - Customer Activation [Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign)[Read the case: Fleggaard Generated 21,000+ Leads in One Campaign](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) [How Andel Energy Uses Interactive Campaigns to Generate High-Quality Leads](https://scratcher.io/customers/how-andel-energy-uses-interactive-campaigns-to-generate-high-quality-leads) 55,000 campaign participants - Andel Energi - Brand Engagement [How Andel Energy Uses Interactive Campaigns to Generate High-Quality Leads](https://scratcher.io/customers/how-andel-energy-uses-interactive-campaigns-to-generate-high-quality-leads)[Read the case: How Andel Energy Uses Interactive Campaigns to Generate High-Quality Leads](https://scratcher.io/customers/how-andel-energy-uses-interactive-campaigns-to-generate-high-quality-leads) [All customer stories](https://scratcher.io/customers/all) Other goals ## More ways to grow with Scratcher Brand engagementGet people to spend time with your brand. [Read more: Brand engagement](https://scratcher.io/platform/brand-engagement) Increase salesTurn players into buyers with codes and pop-ups. [Read more: Increase sales](https://scratcher.io/platform/increase-sales) Get to know your customersAsk the right questions and personalise. [Read more: Get to know your customers](https://scratcher.io/platform/data-enrichment) Customer loyaltyGrow your club and bring members back. [Read more: Customer loyalty](https://scratcher.io/platform/customer-loyalty) --- Questions ## Questions about collecting sign-ups [Book a meeting](https://scratcher.io/book-a-meeting) - Anything you need — email, phone, birthday, postcode or your own questions. You build the form yourself and decide which fields are required. - You do. The sign-ups are yours, and you decide what you collect and how you use it. - Connect one of [our native integrations](https://scratcher.io/platform/integrations) in a few clicks, use Zapier, or export the sign-ups as a file. - Yes. People give their consent when they sign up, you can use double opt-in, and Scratcher is [ISO 27001 certified](https://scratcher.io/security). - It depends on your goal and your audience. [Book a meeting](https://scratcher.io/book-a-meeting) and we'll help you pick the right format and prize for your campaign. - A lead magnet is something you give in return for an email address, such as a discount, a guide or a chance to win. A game is a lead magnet people enjoy: they play for a prize and sign up because they want to. See [15 lead magnet ideas for e-commerce](https://scratcher.io/blog/lead-magnet-ideas). ## Keep reading [Lead Generation Quiz: How to Build a Quiz Funnel That Converts](https://scratcher.io/blog/quiz-lead-generation) - Guides - July 31, 2026 [Lead Generation Quiz: How to Build a Quiz Funnel That Converts](https://scratcher.io/blog/quiz-lead-generation)Quizzes give people a result they want and give you leads who have told you what they need. Here is how to build a quiz funnel th… [How to Grow Your Email List with Gamification: 12 Tactics That Work](https://scratcher.io/blog/grow-email-list-with-gamification) - Guides - March 30, 2026 [How to Grow Your Email List with Gamification: 12 Tactics That Work](https://scratcher.io/blog/grow-email-list-with-gamification)Twelve ways to grow your email list with games, from pop-ups and QR codes to calendars and partner campaigns, plus how to handle … [Lead Magnet Ideas for E-commerce: 15 Alternatives to the 10% Discount](https://scratcher.io/blog/lead-magnet-ideas) - Strategy - July 13, 2026 [Lead Magnet Ideas for E-commerce: 15 Alternatives to the 10% Discount](https://scratcher.io/blog/lead-magnet-ideas)The 10% welcome code is everywhere. Here are 15 lead magnet ideas that protect your margin and attract subscribers who actually w… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Start collecting sign-ups today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting)