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Rex, your AI assistant: the busywork, handled. The ideas, yours 👉 Meet Rex

Coming soon: Scratcher MCP

Bring your AI. We bring the players.

Soon you can connect Claude, ChatGPT or Cursor to Scratcher and build, launch and follow your campaigns from the AI you already use — on the platform behind 35 million sign-ups.

Bring your own AI. Borrow our experience.

25K+

campaigns built in Scratcher

35M+

sign-ups collected with our customers

40+

interactive formats your AI can use


Behind every campaign

Your AI builds the campaign. Scratcher runs everything behind it.

Any AI can write a quiz. Scratcher makes it a live campaign that collects sign-ups, gives out prizes and sends the data where you need it.

Hosting, landing pages and pop-ups

Every campaign is live the moment you publish — as a page, a pop-up or embedded on your site.

Read more: Hosting, landing pages and pop-ups

Sign-up forms with consent

Your own consent text, and you own the data.

Read more: Sign-up forms with consent

Prizes and winners

Instant wins, draws, discount codes and barcodes, handled for you.

Read more: Prizes and winners

Your tools connected

20 native integrations, Zapier, webhooks and API.

Read more: Your tools connected

Results in near real time

Visits, players, sign-ups and winners — ready for your AI to read.

Read more: Results in near real time

ISO 27001 and GDPR

Safe by default, on every campaign.

Read more: ISO 27001 and GDPR


In one conversation

From first prompt to live campaign

Here is what you'll be able to ask your AI to do with Scratcher.

Plan on your numbers

"Which of our campaigns brought the most sign-ups last quarter?" — answered from your own data.

Build from a proven template

Describe the campaign, and your AI builds it from a Scratcher template with your brand.

Launch with prizes

Set the prizes, the dates and where it runs — without leaving the chat.

Report without a deck

"How did this week's campaigns do?" — players, sign-ups and winners in one answer.


Why Scratcher

How Scratcher picks up where your AI leaves off

Your AI is great at ideas and texts. Scratcher brings what it can't do alone.

Games people actually play

40+ formats built for phones, tested in thousands of real campaigns.

Read more: Games people actually play

Consent done right

GDPR-friendly sign-ups instead of a form your AI made up.

Read more: Consent done right

Data where it belongs

Every sign-up goes straight to your email tool or CRM.

Read more: Data where it belongs

Real people to help

Live chat with our team whenever you need it.

Read more: Real people to help


Connected in minutes

How it will work

1
Open your AI tool

Go to the connector or MCP settings in Claude, ChatGPT or Cursor.

2
Add Scratcher MCP

Add the Scratcher MCP address to your list of connectors.

3
Sign in

Sign in with your Scratcher account to give access.

4
Start building

Describe the campaign you want and let your AI get to work.


Questions

Questions about Scratcher MCP

Book a meeting
  • A way to connect the AI tool you already use to Scratcher, so it can build campaigns, use your templates and read your results for you. It is coming soon.

  • MCP (Model Context Protocol) is an open standard that lets AI tools such as Claude, ChatGPT and Cursor connect to other software in a safe, controlled way.

  • Any AI tool that supports MCP, such as Claude, ChatGPT and Cursor.

  • Rex is the AI assistant built into Scratcher. Scratcher MCP lets the AI you already use outside Scratcher work with your campaigns too.

  • We are building it now. Book a meeting and we'll let you know as soon as you can try it.