Give people a reason to open, click and come back
Add a campaign link to your next newsletter or text message. People play, update their details and say yes to hear more from you.
Used by brands like Burger King, Toyota and WWF
Send a game in three steps
Pick a template and let Rex add your logo, colours and texts.
Every campaign gets its own page — even on your own web address (Professional, or as an add-on).
Put the link in your newsletter or SMS. Use a separate link for each channel to see which one works best.
Why is your newsletter so powerful with gamification?
Your subscribers already know you. A game gives them something to do instead of just reading — they click, play and maybe win. That keeps your list active and gives you new reasons to get in touch.
Grow your list: players can sign up for your newsletter and SMS
Wake up quiet subscribers with a prize worth clicking for
Learn more about them — birthday, interests or phone number
Fleggaard woke up 6,600 quiet subscribers
The supermarket chain Fleggaard wanted new leads — and to reactivate the ones that had gone quiet. One Spin the Wheel campaign did both.
34,000 people took part, and 21,000 of them signed up for the newsletter.
“We were somewhat surprised that we received almost 15,000 newsletter recipients, in addition to reactivating more than 6,600 who were inactive.”
- 21,000newsletter subscribers
- 6,600+inactive subscribers reactivated
- 34,000unique participants
Every answer lands in your list
Make your own sign-up form in seconds. Ask for email, phone number, birthday or anything else — and let players say yes to your newsletter and text messages. New contacts go straight to your email tool.
Double opt-in to make sure the email is real (Email module: Professional or add-on)
Log in with email or SMS code
Works with Klaviyo, Mailchimp, HubSpot, ActiveCampaign and more
Ideas for your next send
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A Christmas or advent calendar gives people a new door to open every day. Whiteaway used one to win new subscribers — and 82% were still subscribed six months later.
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Celebrate with your customers. Davidsen ran a spin-the-wheel for its 75th anniversary and got almost 5,400 new email subscribers.
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Ask a few fun questions about your products or your cause. You learn what your subscribers like, and they learn more about you.
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Send your members a scratch card or mystery box with a discount code. A small surprise that brings them back to your shop.
No. Every campaign gets its own page, so you can simply put the link in your newsletter or text message.
Yes. Use a separate link for each channel and follow visits, players and sign-ups per channel in near real time.
Yes. Ask for a phone number on your sign-up form and let players say yes to hear from you by SMS.
You decide how often people can play. Double opt-in makes sure every email is real.
Straight to your email tool, like Klaviyo, Mailchimp or HubSpot. Using something else? Zapier connects you to 8,000+ apps.
Put a game in your next newsletter
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed