--- title: "Newsletter & SMS Campaigns with Games | Scratcher" description: "Put a game in your newsletter or SMS. Invite people back, grow your list and wake up quiet subscribers with campaigns they want to play." url: https://scratcher.io/platform/newsletter-sms language: en --- ![Give people a reason to open, click and come back](https://scratcher.io/img/containers/assets/illustrations/newsletter-sms-0.webp/7797866e9d9d5746f31fa9ad4e0531fc/newsletter-sms-0.webp) Newsletter & SMS # Give people a reason to open, click and come back Add a campaign link to your next newsletter or text message. People play, update their details and say yes to hear more from you. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) How it works ## Send a game in three steps 1 Make your campaignPick a template and let Rex add your logo, colors and texts. 2 Copy the linkEvery campaign gets its own page — even on your own web address (Professional, or as an add-on). 3 Send it outPut the link in your newsletter or SMS. Use a separate link for each channel to see which one works best. --- Why it works ## Why is your newsletter so powerful with gamification? Your subscribers already know you. A game gives them something to do instead of just reading — they click, play and maybe win. That keeps your list active and gives you new reasons to get in touch. - Grow your list: players can sign up for your newsletter and SMS - Wake up quiet subscribers with a prize worth clicking for - Learn more about them — birthday, interests or phone number ![Why is your newsletter so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/newsletter-sms-3.webp/53a84f638f470db83c10ef43c3cb9c0a/newsletter-sms-3.webp) Customer story ## Fleggaard woke up 6,600 quiet subscribers The supermarket chain Fleggaard wanted new leads — and to reactivate the ones that had gone quiet. One Spin the Wheel campaign did both. 34,000 people took part, and 21,000 of them signed up for the newsletter. [Read the full story: Fleggaard woke up 6,600 quiet subscribers](https://scratcher.io/customers/fleggaard-generated-21-000-leads-in-one-campaign) ![Fleggaard spin-the-wheel game with DKK 100 prizes and Danish flag ribbons](https://scratcher.io/img/containers/assets/cases/fleggaard-generated-21-000-leads-in-one-campaign.webp/892be76eafb4a58fe343477b4f76b5fe/fleggaard-generated-21-000-leads-in-one-campaign.webp) > “We were somewhat surprised that we received almost 15,000 newsletter recipients, in addition to reactivating more than 6,600 who were inactive.” **Mette Sørensen**Marketing Director, Fleggaard - 21,000newsletter subscribers - 6,600+inactive subscribers reactivated - 34,000unique participants ![Every answer lands in your list](https://scratcher.io/img/containers/assets/illustrations/newsletter-sms-5.webp/23f16b153ba7935af5c4e0f14276a90a/newsletter-sms-5.webp) Sign-ups ## Every answer lands in your list Make your own sign-up form in seconds. Ask for email, phone number, birthday or anything else — and let players say yes to your newsletter and text messages. New contacts go straight to your email tool. - Double opt-in to make sure the email is real (Email module: Professional or add-on) - Log in with email or SMS code - Works with Klaviyo, Mailchimp, HubSpot, ActiveCampaign and more [See all integrations: Every answer lands in your list](https://scratcher.io/platform/integrations) Ideas ## Ideas for your next send - A Christmas or advent calendar gives people a new door to open every day. Whiteaway used one to win new subscribers — and 82% were still subscribed six months later. - Celebrate with your customers. Davidsen ran a spin-the-wheel for its 75th anniversary and got almost 5,400 new email subscribers. - Ask a few fun questions about your products or your cause. You learn what your subscribers like, and they learn more about you. - Send your members a scratch card or mystery box with a discount code. A small surprise that brings them back to your shop. [Get campaign ideas: Ideas for your next send](https://scratcher.io/campaign-ideas) ![Ideas for your next send](https://scratcher.io/img/containers/assets/illustrations/newsletter-sms-6.webp/be63cfa078414cd2abe67388bd4a4edf/newsletter-sms-6.webp) Questions ## Questions about newsletter and SMS campaigns [Book a meeting](https://scratcher.io/book-a-meeting) - No. Every campaign gets its own page, so you can simply put the link in your newsletter or text message. - Yes. Use a separate link for each channel and [follow visits, players and sign-ups](https://scratcher.io/platform/analytics) per channel in near real time. - Yes. Ask for a phone number on your sign-up form and let players say yes to hear from you by SMS. - You decide how often people can play. Double opt-in makes sure every email is real. - Straight to [your email tool](https://scratcher.io/platform/integrations), like Klaviyo, Mailchimp or HubSpot. Using something else? Zapier connects you to 8,000+ apps. ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Put a game in your next newsletter Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed