Pop-ups people actually want to click
Most visitors leave your website or webshop without buying. A game pop-up gives them a reason to stay, play and leave their email — and you decide exactly when it shows.
Used by brands like Burger King, Toyota and WWF
Why are pop-ups so powerful with gamification?
A normal pop-up asks for an email and gives little back. A game pop-up asks people to spin a wheel, scratch a card or open a mystery box first. It feels like a small gift, not a form — so more people take part.
Turn visitors into subscribers before they leave
Give out discount codes that lead to a sale
Collect consent the right way, ready for your email tool
Show it at the right moment
Choose what makes your pop-up appear.
Show the pop-up when a visitor has been on the page for a while.
Show it when someone has scrolled down part of the page.
On desktop, catch visitors just as they move to leave your website.
Only show it when someone clicks a button, link or teaser.
Decide where, for whom and how often
Pick a top bar, a side pop-up, a pop-up in the middle or full screen. Add a small teaser button that people can click whenever they like. And make sure the pop-up never gets in the way.
Show it only on certain pages, domains or devices
Hide it on pages where it doesn't belong
Choose how many times it shows, and how many days between each time
One code on your website works for all your pop-ups
POWER reached 1.4 million viewers with pop-ups
For Black Friday, the electronics chain POWER ran a wheel of fortune and promoted it in newsletters, text messages, social media, TV ads and pop-ups on its website.
The pop-ups reached 1.4 million viewers. In two weeks, the campaign brought in 60,000 new email permissions.
“In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.”
- 60,000new email permissions
- 300,000game plays
- 45,697new loyalty club members
Popular games for pop-ups
Pick a format, start from a ready-made template and add your own brand.
Not if you set it up right. You decide how many times it shows and how many days there are between each time. You can also hide it on certain pages or devices.
You paste one small code on your website once. The same code works for every pop-up you make after that. Rex, our AI assistant, can check that it works.
Yes. You can target visitors by page, by domain and by device.
Pop-ups are included on every plan.
Straight to your email tool or CRM, like Klaviyo, Mailchimp or HubSpot. Using something else? Zapier connects you to 8,000+ apps — or download the data.
Keep reading
Spin-to-win or a simple form? A balanced look at when a gamified popup beats a standard email popup, what the data says and how t…
An exit-intent popup is your last chance before a visitor leaves. Here is how it works, what to offer and how to set one up witho…
Google has warned against intrusive mobile popups since 2016. Here is what its guidance says, and how to collect sign-ups on mobi…
Make your first game pop-up today
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed