--- title: "Game Pop-ups That Turn Visitors into Subscribers" description: "Game pop-ups that turn website visitors into subscribers. Decide when they show, where and how often — and paste one small code once." url: https://scratcher.io/platform/pop-ups language: en --- ![Pop-ups people actually want to click](https://scratcher.io/img/containers/assets/illustrations/pop-ups-0.webp/dc30876cadd60fb5938911beaf865ac2/pop-ups-0.webp) Pop-ups # Pop-ups people actually want to click Most visitors leave your website or webshop without buying. A game pop-up gives them a reason to stay, play and leave their email — and you decide exactly when it shows. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) ![Why are pop-ups so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/pop-ups-2.webp/f9da504dbf655f7c43bfef9c129e3dca/pop-ups-2.webp) Why it works ## Why are pop-ups so powerful with gamification? A normal pop-up asks for an email and gives little back. A game pop-up asks people to spin a wheel, scratch a card or open a mystery box first. It feels like a small gift, not a form — so more people take part. - Turn visitors into subscribers before they leave - Give out discount codes that lead to a sale - Collect consent the right way, ready for your email tool Triggers ## Show it at the right moment Choose what makes your pop-up appear. After a few secondsShow the pop-up when a visitor has been on the page for a while. When they scrollShow it when someone has scrolled down part of the page. Before they leaveOn desktop, catch visitors just as they move to leave your website. When they clickOnly show it when someone clicks a button, link or teaser. --- You are in control ## Decide where, for whom and how often Pick a top bar, a side pop-up, a pop-up in the middle or full screen. Add a small teaser button that people can click whenever they like. And make sure the pop-up never gets in the way. - Show it only on certain pages, domains or devices - Hide it on pages where it doesn't belong - Choose how many times it shows, and how many days between each time - One code on your website works for all your pop-ups [Read the pop-up guide: Decide where, for whom and how often](https://scratcher.io/blog/how-to-create-high-converting-pop-ups-with-scratcher) ![Decide where, for whom and how often](https://scratcher.io/img/containers/assets/illustrations/pop-ups-4.webp/85759e3239e0f7367dfc54ea6c5ba891/pop-ups-4.webp) Customer story ## POWER reached 1.4 million viewers with pop-ups For Black Friday, the electronics chain POWER ran a wheel of fortune and promoted it in newsletters, text messages, social media, TV ads and pop-ups on its website. The pop-ups reached 1.4 million viewers. In two weeks, the campaign brought in 60,000 new email permissions. [Read the full story: POWER reached 1.4 million viewers with pop-ups](https://scratcher.io/customers/converting-loyalty-into-sales-powers-black-friday-gamification-campaign) ![POWER Black Friday graphic with a busy store front and campaign results](https://scratcher.io/img/containers/assets/cases/converting-loyalty-into-sales-powers-black-friday-gamification-campaign.webp/fa75d04421e31f897985cbe2e72f5e28/converting-loyalty-into-sales-powers-black-friday-gamification-campaign.webp) > “In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.” **Joakim Sigvardt**Group Omnichannel Director at POWER - 60,000new email permissions - 300,000game plays - 45,697new loyalty club members Ideas ## Popular games for pop-ups Pick a format, start from a ready-made template and add your own brand. ![Mystery box](https://scratcher.io/img/containers/assets/formats/mystery-box.webp/e026ded39bf731640cfe429e494805c1/mystery-box.webp) [Mystery box](https://scratcher.io/platform/formats)Luck ![Spin the wheel](https://scratcher.io/img/containers/assets/formats/spin-the-wheel.webp/fd15cdac684aef8d75f9c354f927c316/spin-the-wheel.webp) [Spin the wheel](https://scratcher.io/platform/formats)Luck ![Scratch card](https://scratcher.io/img/containers/assets/formats/scratch-card.webp/272072af81fe3176bf0a3d85370f13a0/scratch-card.webp) [Scratch card](https://scratcher.io/platform/formats)Luck ![Product finder quiz](https://scratcher.io/img/containers/assets/formats/product-finder.webp/3fcc4cc40171b725b59465a4ed847408/product-finder.webp) [Product finder quiz](https://scratcher.io/platform/formats)Knowledge [See all formats](https://scratcher.io/platform/formats) Questions ## Questions about pop-ups [Book a meeting](https://scratcher.io/book-a-meeting) - Not if you set it up right. You decide how many times it shows and how many days there are between each time. You can also hide it on certain pages or devices. - You paste one small code on your website once. The same code works for every pop-up you make after that. Rex, [our AI assistant](https://scratcher.io/platform/ai-assistant), can check that it works. - Yes. You can target visitors by page, by domain and by device. - Pop-ups are [included on every plan](https://scratcher.io/pricing). - Straight to [your email tool or CRM](https://scratcher.io/platform/integrations), like Klaviyo, Mailchimp or HubSpot. Using something else? Zapier connects you to 8,000+ apps — or download the data. ## Keep reading [Email Popup Ideas: 15 Examples That Collect Emails](https://scratcher.io/blog/email-popup-ideas) - Inspiration - June 11, 2026 [Email Popup Ideas: 15 Examples That Collect Emails](https://scratcher.io/blog/email-popup-ideas)15 email popup ideas, from gamified popups and quizzes to exit intent and content upgrades, plus best practices for timing, mobil… [Gamified Popups vs Standard Email Popups: When Each One Wins](https://scratcher.io/blog/gamified-popup-vs-email-popup) - Strategy - August 18, 2026 [Gamified Popups vs Standard Email Popups: When Each One Wins](https://scratcher.io/blog/gamified-popup-vs-email-popup)Spin-to-win or a simple form? A balanced look at when a gamified popup beats a standard email popup, what the data says and how t… [Exit-Intent Popups: How They Work, Best Practices and Examples](https://scratcher.io/blog/exit-intent-popup) - Guides - March 23, 2026 [Exit-Intent Popups: How They Work, Best Practices and Examples](https://scratcher.io/blog/exit-intent-popup)An exit-intent popup is your last chance before a visitor leaves. Here is how it works, what to offer and how to set one up witho… ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Make your first game pop-up today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed