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Prizes on autopilot
Prizes & winners

Prizes on autopilot

Decide what people can win and how often. Scratcher hands out the prizes, picks the winners and, with the Email module, sends the emails — so you don't have to.

Used by brands like Burger King, Toyota and WWF

Burger King Starbucks Toyota POWER Sport24 Wolt WWF nemlig.com Skoringen Anthon Berg Change Lingerie Fleggaard Uno-X
Prize types

Give out prizes your way

Instant wins

People see right away if they've won — perfect for scratch cards and wheels.

Daily or weekly draws

Collect entries and let Scratcher pick the winners at the times you choose.

Discount codes

Give every winner their own unique code to use in your webshop.

Barcodes

Hand out barcodes people can show on their phone.


Scratcher picks the winners for you
Winners

Scratcher picks the winners for you

No spreadsheets and no drawing names from a hat. Set your draw to run automatically, and Scratcher picks the winners on the days you choose and sends each of them an email.

  • Winners picked automatically in daily or weekly draws

  • Winner emails sent for you (Email module: included on Professional, or as an add-on)

  • See every winner in one list

Codes

A unique code for every winner

Add your own discount codes or barcodes, and Scratcher gives each winner one of them. Using Shopify? Upload unique codes from your shop, or generate them in Scratcher.

  • Each code is only given out once

  • Works with discount codes and barcodes

  • Turn players into buyers with a reason to come back

A unique code for every winner
You stay in control
Control

You stay in control

Prizes cost money, so you decide exactly how they're given out.

  • Set how many of each prize can be won in total.

  • Choose when prizes can be won, so there is still something to win at the end of your campaign.

  • Decide how often each person can take part, to stop cheaters.

  • Giving away something special? Add a manual prize and contact the winner yourself.

How it works

Set it up in three steps

1
Add your prizes

Add instant wins, draws, discount codes or barcodes — with a picture and a short text.

2
Set the rules

Choose how many prizes there are, when they're given out and how often people can play.

3
Go live

Scratcher gives out the prizes, picks the winners and sends the winner emails while your campaign runs.


Questions

Questions about prizes

Book a meeting
  • Instant wins, daily or weekly draws, unique discount codes, barcodes and manual prizes you hand out yourself.

  • No. With the Email module (included on Professional, or as an add-on), Scratcher sends the winner emails for you. For manual prizes, you can contact the winners yourself.

  • Yes. Add your own codes or barcodes, and each winner gets one of them. You can also generate unique codes in Scratcher, for example for Shopify.

  • Yes. You decide how often each person can play.

  • Manual prizes and draws are part of every plan. Unique codes and barcodes are included on Basic and Professional.