--- title: "QR Code Campaigns for Stores and Events | Scratcher" description: "Bring your campaign into shops, events and trade shows. People scan a QR code, play on their phone and sign up — no app needed." url: https://scratcher.io/platform/qr-codes language: en --- ![Turn shop visitors into contacts with one scan](https://scratcher.io/img/containers/assets/illustrations/qr-codes-0.webp/52c2a61ebeb118af44831b4cdf15f9b8/qr-codes-0.webp) QR code in store # Turn shop visitors into contacts with one scan Print a QR code on a poster, receipt, package or stand. People scan it with their phone, play and leave their details — no app needed. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Where to use it ## Wherever your customers are ![In your shop](https://scratcher.io/img/containers/assets/illustrations/qr-codes-2-0.webp/310e58267990ee0030dd88282ae4f8fa/qr-codes-2-0.webp) In your shopPosters, shelf signs, receipts and the checkout. A poster that says "Scan and win" is hard to walk past. ![At events](https://scratcher.io/img/containers/assets/cases/combining-learning-and-play-to-enrich-the-park-experience.webp/e1b719f1a14165a4edc4239d499de708/combining-learning-and-play-to-enrich-the-park-experience.webp) At eventsRee Park hid QR codes around the park for an Easter egg hunt — a fun way to explore and sign up. [Read more: At events](https://scratcher.io/customers/combining-learning-and-play-to-enrich-the-park-experience) ![At trade shows](https://scratcher.io/img/containers/assets/cases/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy.webp/a56141276ceea81407c9ce4c6c0121a7/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy.webp) At trade showsScandinavian Print Group uses quizzes, wheels and advent calendars at trade fairs and in direct mail. [Read more: At trade shows](https://scratcher.io/customers/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy) --- Why it works ## Why are QR codes so powerful with gamification? Most people in your shop leave without you knowing who they are. A QR code with a game changes that. They scan, play on their own phone and leave their email — and you get a contact you can reach again online. - Works with any phone camera — no app to download - Connects your shop with your newsletter and webshop - See how many played and signed up — in near real time ![Why are QR codes so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/qr-codes-3.webp/b52b71fcb889c8bf34e79085cbe07f73/qr-codes-3.webp) Customer story ## Deichmann links its stores to online games The shoe chain Deichmann puts posters with QR codes in its stores. They lead to "Spin and Win" games online. Its first campaigns gave a 60% increase in leads, and Deichmann kept 70% of them. The latest Christmas campaign had a 51% conversion rate. [Read the full story: Deichmann links its stores to online games](https://scratcher.io/customers/gamification-marketing-in-retail-connecting-online-and-in-store-experiences) ![Deichmann Christmas game where players choose one of three gift boxes to win](https://scratcher.io/img/containers/assets/cases/gamification-marketing-in-retail-connecting-online-and-in-store-experiences.webp/1a923e7abebad0f17a4c029b441d5298/gamification-marketing-in-retail-connecting-online-and-in-store-experiences.webp) > “It raises awareness and engagement, and also improves our visibility and understanding of who our customers are in the physical stores.” **Andrea Edström**Ecommerce Country Manager for Deichmann in the Nordics - 60%increase in leads - 70%of the new leads kept - 51%conversion rate at Christmas ![A pack of KiMs Remix with a QR code on it, held up in a supermarket aisle](https://scratcher.io/img/containers/assets/campaigns/kims-remix-qr-code-packaging.webp/ea80a47b2ea80b3e23f33918f2e96634/kims-remix-qr-code-packaging.webp) Ideas ## Ideas for your QR code - Let people vote for a new flavour, enter a competition or unlock a surprise — right from the product in their hand. - Put a QR code by the entrance, on the shelf or at the checkout. Make the prize clear and people will scan. - Give fans and guests something to do while they wait — and give your sponsors something extra. - Add a QR code to a letter, card or catalogue and see exactly who took part. [Read about QR code marketing: Ideas for your QR code](https://scratcher.io/blog/qr-code-marketing-strategy) Prizes ## Prizes they can use in your shop Give winners a discount code or a barcode they can show at the till. Scratcher hands out the prizes, picks winners in draws and, with the Email module, sends the winner emails for you. - Instant wins and draws - Unique discount codes and barcodes - Control how many prizes are given out, and when [More about prizes: Prizes they can use in your shop](https://scratcher.io/platform/prizes) ![Prizes they can use in your shop](https://scratcher.io/img/containers/assets/illustrations/qr-codes-6.webp/211feaaefcd38250547c8ba5ae1c92e9/qr-codes-6.webp) Questions ## Questions about QR code campaigns [Book a meeting](https://scratcher.io/book-a-meeting) - No. They scan the code with their phone camera and play right away in the browser. - Every campaign gets its own page, so the QR code takes people straight to the game. It can even be on your own web address (Professional, or as an add-on). - Yes. Use a separate link — and QR code — for each place, and [follow visits, players and sign-ups](https://scratcher.io/platform/analytics) per place in near real time. - Yes. [Companies like Scandinavian Print Group](https://scratcher.io/customers/game-on-for-b2b-growth-scandinavian-print-groups-gamification-strategy) use quizzes, wheels and advent calendars at trade fairs and in direct mail. - Yes. Give out [unique discount codes or barcodes](https://scratcher.io/platform/prizes) that winners can use in your shop or webshop. ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Bring your next campaign into your shop Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed