Turn followers into sign-ups
Share your campaign on Facebook, Instagram, TikTok or LinkedIn. People tap the link, play and leave their email — and Rex can write the post for you.
Used by brands like Burger King, Toyota and WWF
Why is social media so powerful with gamification?
Likes and comments are nice, but you don't own them. A game gives your followers a reason to tap the link, play and leave their email. That turns people who scroll past into contacts you can reach in your own newsletter.
A post with a prize gets people to stop scrolling
Collect emails and consent, not just likes
Games are easy to share with friends
Let Rex write your posts
Rex, our AI assistant, is built into Scratcher. When your campaign is ready, ask Rex for a post — it writes the text and makes the images for you.
Ready-to-post texts and images for Facebook, Instagram, LinkedIn and more
Translates your post and your campaign for every market
Makes prize pictures and backgrounds
Want a post for Instagram? I'll write it for you.
Dansk Outlet: 13,000 sign-ups without ad spend
Dansk Outlet made a last-minute Easter scratch card that ran for just under a week. They shared it in two ways: a pop-up on their webshop and one organic post on Facebook — with no ad spend.
16,000 people visited the campaign, and 13,000 took part.
“I was looking for the most efficient gamification campaign set-up for Easter, to generate more leads to work with while being able to track them as they are active in our marketing funnel.”
- 81%conversion rate
- 13,000unique participants
- 16,000unique visitors
Built for the feed
Most people play on their phone. See how your campaign looks on a phone while you build it.
Share it in a post, a story or an ad. The same campaign works everywhere.
Works with Meta, TikTok, Snapchat and Google Analytics, so you can see which posts bring sign-ups.
What our customers say
As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.
In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.
We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.
We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.
With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.
Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.
A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.
Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.
All of them. Your campaign has its own link, so you can share it on Facebook, Instagram, TikTok, LinkedIn or anywhere else.
Yes. Rex writes ready-to-post texts and makes images for Facebook, Instagram, LinkedIn and more.
No. Dansk Outlet got 13,000 participants from a webshop pop-up and one organic Facebook post. Ads can help you reach more people, but they are not a must.
Yes. Scratcher works with Meta, TikTok, Snapchat and Google Analytics, and you can follow visits, players and sign-ups per channel in near real time.
Share your first campaign today
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed