--- title: "Social Media Campaigns with Games | Scratcher" description: "Share your campaign on Facebook, Instagram, TikTok and LinkedIn. Turn followers into sign-ups — and let Rex, our AI assistant, write the post." url: https://scratcher.io/platform/social-media language: en --- ![Turn followers into sign-ups](https://scratcher.io/img/containers/assets/illustrations/social-media-0.webp/8a21870d553f67087995f892981bcfa7/social-media-0.webp) Social media # Turn followers into sign-ups Share your campaign on Facebook, Instagram, TikTok or LinkedIn. People tap the link, play and leave their email — and Rex can write the post for you. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) ![Why is social media so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/social-media-2.webp/efe8dee5fbbf4ece8678e3005070cb69/social-media-2.webp) Why it works ## Why is social media so powerful with gamification? Likes and comments are nice, but you don't own them. A game gives your followers a reason to tap the link, play and leave their email. That turns people who scroll past into contacts you can reach in your own newsletter. - A post with a prize gets people to stop scrolling - Collect emails and consent, not just likes - Games are easy to share with friends AI assistant ## Let Rex write your posts Rex, our AI assistant, is built into Scratcher. When your campaign is ready, ask Rex for a post — it writes the text and makes the images for you. - Ready-to-post texts and images for Facebook, Instagram, LinkedIn and more - Translates your post and your campaign for every market - Makes prize pictures and backgrounds [Meet Rex: Let Rex write your posts](https://scratcher.io/platform/ai-assistant) Want a post for Instagram? I'll write it for you. ![Let Rex write your posts](https://scratcher.io/img/containers/assets/rex/hello.webp/95585249fe753081d2cf2edc4e468d60/hello.webp) Customer story ## Dansk Outlet: 13,000 sign-ups without ad spend Dansk Outlet made a last-minute Easter scratch card that ran for just under a week. They shared it in two ways: a pop-up on their webshop and one organic post on Facebook — with no ad spend. 16,000 people visited the campaign, and 13,000 took part. [Read the full story: Dansk Outlet: 13,000 sign-ups without ad spend](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) ![Dansk Outlet Easter scratchcard with eggs, bunnies and gift card prizes](https://scratcher.io/img/containers/assets/cases/dansk-outlets-last-minute-easter-campaign-success.webp/edc60173baf6dce9ede4f64692d73ecb/dansk-outlets-last-minute-easter-campaign-success.webp) > “I was looking for the most efficient gamification campaign set-up for Easter, to generate more leads to work with while being able to track them as they are active in our marketing funnel.” **Anders Vendelbo**Head of Ecommerce, Dansk Outlet Webshop - 81%conversion rate - 13,000unique participants - 16,000unique visitors Make every post count ## Built for the feed Made for phonesMost people play on their phone. See how your campaign looks on a phone while you build it. Organic or paidShare it in a post, a story or an ad. The same campaign works everywhere. Track your adsWorks with Meta, TikTok, Snapchat and Google Analytics, so you can see which posts bring sign-ups. --- ## What our customers say As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet Questions ## Questions about social media campaigns [Book a meeting](https://scratcher.io/book-a-meeting) - All of them. Your campaign has its own link, so you can share it on Facebook, Instagram, TikTok, LinkedIn or anywhere else. - Yes. [Rex writes ready-to-post texts](https://scratcher.io/platform/ai-assistant) and makes images for Facebook, Instagram, LinkedIn and more. - No. Dansk Outlet got [13,000 participants](https://scratcher.io/customers/dansk-outlets-last-minute-easter-campaign-success) from a webshop pop-up and one organic Facebook post. Ads can help you reach more people, but they are not a must. - Yes. Scratcher works with Meta, TikTok, Snapchat and Google Analytics, and you can [follow visits, players and sign-ups](https://scratcher.io/platform/analytics) per channel in near real time. ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Share your first campaign today Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed